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APPENDICES

Appendix A Classification of sources of the information for the analysis innovative dejayotelnosti the organisations

Drawing А.1 Classification of sources of the information for the analysis of innovative activity of the organisation


The appendix

Functional interrogation «Model of an estimation of innovative progressiveness»

I. Culture.

1. Optimisation or encouragement of innovations?

Optimisation and rationalisation (1 point);

The optimisation interfaced to search of new ideas (2 points);

Strategy of continuous search and support of innovations (3 points).

2. How much favorable and comfortable labour environment?

Strict corporate relations, working space without excesses (1 point);

Optimum microclimate of collective, employees are supplied neobhoyodimym by the equipment for comfortable labour activity (2 points);

Liberal corporate relations, in the organisation the special creative environment (3 points) is created.

3. How vigorous and initiative employees are stimulated?

Standard practice of encouragement, without differences from other employees (1 point);

There is an additional system of encouragements for activity, otkryvajuyoshchaja the new profitable parties of business or the optimisation form (2 points);

Intracorporate competitions of innovations, generous system of encouragement (3 points) are held.

II. Business processes.

1. Whether there is an innovative strategy?

Does not exist and is not supposed to form (1 point);

Does not exist, however, it is planned to formation or exists, carrying formal character (2 points);

Exists, playing a key role in organisation activity (3 points).

2. How much open and flexible control system of the organisation?

Rigid hierarchical structure, decisions starting on a basis mneyonija the chief (1 point);

The mixed organizational structure, the chief accepts resheyonie together with representatives of top management (2 points);

Liberal control system, where the chief — the leader, an open door policy (3 points).

3. How often the organisation resorts to generation of innovations and when the last innovative project has been realised?

Seldom, last project — five and more years ago (1 point);

At necessity, the last project — within two last years (2 points);

Regularly, last project — within three months (3 points).

III. Behaviour.

1. What level of progressiveness of the proprietor (chief)?

The conservative, rejects "not clear" innovations (1 point);

optimizator, combines innovations with the settled approaches (2 points);

The innovator, works in the fields continuous innovative development (3 points).

2. Whether there are at the organisation the factors, braking innovations (a management, employees, corporate culture)?

Are present (1 point);

Partially are present (2 points);

Are absent (3 points).

3. The motivation of employees and top management vnedyorjat innovations is how much high?

Neither employees, nor a management are not interested in introduction innovayotsy (1 point);

Either employees, or a management are not interested in introduction inyonovatsy (2 points);

Employees and a management motivirovany to introduce innovations (3 points).

IV. Resources.

1. What level of financing will receive the innovative project?

Zero (1 point);

Minimum (2 points);

Optimum (3 points).

2. Whether the organisation talented employees and upravyolentsami, capable to initiate innovative processes possesses?

Such employees of unit, or in general are not present (1 point);

Some creative persons, capable to generate and introduce inyonovatsii (2 points);

Enough of creative persons to support inyonovatsionnyj a way of development of the organisation (3 points).

3. Whether the organisation necessary funds or strukturyonymi divisions for maintenance of realisation of innovations possesses?

Does not possess (1 point);

Possesses, but partially (2 points);

There are creative laboratories and the creative centres on base oryoganizatsii (3 points)

The appendix In

«Ten types of innovations» on L.Kili and their distinctive features

Drawing of of 1 Ten types of innovations on L.Kili and their distinctive features

Appendix G

Card of realisation of system of creative designing

Drawing of Century 1 Short scheme of realisation of system of creative designing


Appendix D

Indicators of the Global index of the innovations, offered to adaptation for an estimation of innovative efficiency регионов227

Drawing Д.1 Key indicators of the Global index of innovations

227WIPO official website: The Global Innovation Index (GII) Conceptual Framework the Electronic resource] an access Mode—http://www.wipo.int/edocs/pub - docs/en/wipo_pub_gii_2016-annex1.pdf.

Appendix E

Consideration Customer Journey Map of flagman showroom Next Step

Table Е.1 — Customer Journey Map showroom Next Step

Stages polzovatelyoskogo the scenario Features of the scenario Supervision
Positive experience Negative experience
Showroom arrangement Before to get to showroom, it is necessary to find it. Flagman showroom Next Step places in Kursk in the central street. 1. The central street, recognition and zametnost signboards.

2. Convenient business hours: from 9:00 till.

Absence of a parking
Input in showroom Source zone of showroom — a separate room with descent. Pass to the right directs to a trading hall. In a room the journal table, and also 4 samples of shoe production places diyovan. 1. The source zone can ispolzoyovatsja as an expectation room.

2. The interior shows solidyonost showroom.

1. Steps it is possible not zameyotit.

2. Grandiosity of an interior can inspire erroneous opinion about "premialnosti" showroom range.

Input in a trading hall In a hall regiments with production (footwear, bags, and also accessories) place. 1. Visitors hits proyodazh and skidochnye meet items.

2. Sated enough assortiyoment.

3. Good illumination.

4. Availability of the conditioner and the climate control of a trading hall.

5. Unostentatious music.

6. Expecting can drink tea or coffee.

1. Range mixture.

2. A heap spravochyonyh plates.

3. Expecting rodstvenniyokam it is necessary to sit either in a detached hall, or on priyomerochnom a sofa.


Continuation of table E. 1

Acquaintance with man's assoryotimentom 1/5 ranges for men: classical, sports and legyokaja footwear, and also accessories. 1. Possibility to drink tea or coffee.

2. The considerable quantity of mirrors improves convenience primerki.

1. A low priority on torgoyovyh regiments, and also narrowness asyosortimenta.

2. A heap of help plates.

3. Necessary footwear can not be available.

Acquaintance with female assoryotimentom The majority of range for women: classical, sportivyonaja and easy footwear, bags, and also accessories. 1. Possibility to drink tea or coffee.

2. The range large part is devoted women.

3. The considerable quantity of mirrors improves convenience primerki.

1. Range mixture.

2. A heap of help plates.

3. Necessary footwear can not be available.

Primerka and consultation Every day in a trading hall rayobotaet 2-3 advisers. 1. The primary goal konsultanyotov — maximum soprovozhyodenie purchase process.

2. Universality, experience and professionalism distinguish rayobotnikov trading halls Next Step.

3. Workers aspire to sohrayoneniju loyalty of clients.

1. The relation to clients, as to a method of earnings: absence antropotsentrichnoj ideologies.

2. Primerka always soprovozhdayoetsja availability of a cardboard, packages and papers from under boxes from footwear.

Purchase The employee within 2-3 minutes carries out registration of the order and reception of money. 1. Fast and competent registration.

2. Availability of all methods of payment.

-
Exit The client collects the goods and napravyoljaetsja to an exit. 1. The bag for convenience of carrying over of the goods is issued.

2. Bonuses after purchase.

Absence original bonusyonoj systems.

The appendix

Results of brain storm: insajty and decisions of the general and functional problems in company Next Step

Table Ж.1 — Insajty. And decisions of the general and functional problems in company Next Step

Problem Insajty The decision
THE GENERAL PROBLEMS
Inefficiency of department of marketing. Introduction innovative frejmvorkov (for example, design thinking).

Introduction of system of corporate formation, ease in translation of new knowledge.

Individual criteria of efficiency for office workers.

Professional growth — an obligatory condition; the Exit of system of corporate formation for preyodely the organisations (sharing in forums, konferenyotsijah, seminars, teaching in high schools).

Open salaries — norm.

Work on convenience of working space. Relative freedom and convenience of the labour environment to creative specialities — necessity.

1. For increase in efficiency of workers, zanimajuyoshchihsja intellectual work it is necessary to create conditions for constant generation of innovations: provedeyonie weekly hour brejnshtorminga, regular poyolevye researches. If necessary introduction innoyovatsionnyh frejmvorkov for creation of new decisions or products.

2. In the conditions of uncertainty and increase of forces sozidayotelnogo destructions it is important to cultivate in office workers necessity in professional samosoyovershenstvovanii. The workers, not capable to save efyofektivnost in the conditions of competitiveness growth at dinamichyonyh changes in claimed kompetentsijah, should leave the organisation.

3. Corporate school Next Step: adaptation new meyotodik, technologies and services, creation of corporate library, regular training seminars.

4. Introduction of technologies of encouragement for expedient offers and an overfulfillment of tasks in view, doyopolnitelnoe awarding, a policy of open salaries.

5. Professional services, the software, a conditions of life, online means corporate kommuyonikatsii, define equipment of a job kacheyostvo a working environment. Perfection of working conditions — a priority question in an increase context indiviyodualnoj efficiency.


Appendix continuation

Table continuation. 1

Seasonal prevalence of business. Effective utilisation of "calm" with the purposes of podyogotovki by the profitable periods. Seasonal calm — neizmenimaja feature. The decision of functional problems will allow to raise conversion from existing, but a smaller stream of clients. The seasonal calm can be used as possibility for preparation for actions, scale shares, training of staff.
Absence significant otliyochy from competitors. Development of forms kollaboratsii: sponsorship, sovmestyonye actions, attraction of professional illustrators or artists.

Ambient-advertising.

Improvement of an involvement of clients by means of inyoternet-media.

Creation of the service centre: repair of footwear, belts and bags on the basis of the company.

Creation of the multipurpose appendix for the smart phone.

Attraction of bright experts.

1. The recognition increase will be promoted by forms koyooperatsii with other companies: sharing in fashionable meroyoprijatijah, cooperation with stylists, artists and designers, sharing in business forums and seminars.

2. To place opposite to flagman showroom convenient layovochki with logo Next Step, personifying tsentralyonuju idea of the company — convenience. Art objects with a firm logo can play the same role.

3. Expansion of utility of social networks: strict peyorenos corporate ajdentiki on Internet carriers, the publication of a uniform obrazovatelno-help content, application of techniques storitellinga, zadejstvoyovanie panoramic technologies and shootings of trading halls with the purposes of more complete involving of an audience.

4. Creation of own service centre will allow soyohranjat loyalty of clients, and also to solve problems with returns and to sell comprehensive services.

5. The application creation for the smart phone, decisive a number of problems can become additional competitive advantage: on the basis of technologies of the added reality it is possible to simplify range search, navigation on sayolonu; the appendix will offer the nearest places for paryokovki (paid and free), will warn about the important shares, discounts.


Table continuation. 1

FUNCTIONAL USER PROBLEMS
Absence of a parking. The parking organisation near sayolona.

Informing about possible meyostah for a parking.

The information block of the appendix can become the realizable decision: about the nearest parkovochnyh places (paid and free), the prevention of consequences of an abuse of regulations. Otherwise — at the parking organisation — it is possible to take advantage of IoT-gauges paryokovki, the information from which will be transmitted also on the appendix.
Grandiosity of an interior can inspire erroneous opinion about "premialnosti" asyosortimenta showroom;

Mixture of female range.

Low priority of man's range on trading regiments, and also narrowness assortiyomenta.

Navigation simplification.

The obvious information on discounts, akyotsijah and novelties.

Division of range and other segyomentatsija production.

Creation of an information cell for a footwear copy.

1. Placing of navigating plates in showroom pozvoyolit to define a movement direction. Zametnost naviyogatsii directly influences degree of its use poyosetiteljami.

2. The appendix by means of technologies added reyoalnosti can indicate confidential discounts, range subtleties and so forth

3. An arrangement on each shelf of an information tabyolichki-support under footwear on which take places danyonye under the price, to the manufacturer, type of a material and colour scores.

Necessary footwear can not be in naliyochii. Introduction of formats of demonstration of the goods. Placing in showroom of a touch rack with which help it is possible to familiarise with colour vayoriatsijami and goods characteristics, the information on availability and delivery times and so forth is offered
Expecting relatives need to sit either in a detached hall, or on primerochyonom a sofa. For children — journals, raskraski.

For adults — journals, spravochyonye materials about care of footwear, the orthopedic information, katayologi.

TV placing in a source zone: for children — cartoon films, for adults — an educational video content.

Showroom visiting by no-purpose visitors is interfaced to expectation, it is important to improve interaction experience: 1. TV placing in an expectation zone. At this time children can conduct behind viewing of cartoon films, vzrosyolye — an informative video content. 2. The journal table and a sofa in a source zone allows to place zhuryonaly, the help information and catalogues for adults, for children — comics, raskraski and pencils.

Table continuation. 1

Heap spravochyonyh plates, weak vniyomanie to plates with stoyorony visitors. Placing of plates in one place.

Change of the contents of help plates. Reduction of quantity of plates.

That plates were appreciable and did not conceal prostranyostvo, it is offered to place their one place. For sisteyomatizatsii contents it is important to change breadboard models of plates from the point of view of graphic hierarchy, and also the importance of the placed information.

The released place can be used for target graphic carriers or increase in quantity of shelves under range.

The relation to clients as to a method of earnings: otsutyostvie antropotsentrichnoj ideologies. Realisation of additional trainings on obucheyoniju staff klientoorientirovannym metodiyokam interactions: it is important to think this ideoloyogiej. The correct relation to the buyer forms dolgoyosrochnuju loyalty. Training klientoorientirovanyonomu with visitors should the relation to work prohoyodit on intracorporate trainings.
Primerka always soprovozhyodaetsja scattered kartoyonom, packages and a paper from - under boxes from footwear. neyokotorye clients ispytyyovajut complexities at priyomerke footwear. Placing of special steps for pereobuvayonija, attached to fitting rooms to sofas. Fastening of special capacities for shoe loyozhek — aspiration to an order.

Fastening of a skeleton for boxes from under footwear, and also accompanying packages and a paper.

Labels in shape a foot, possessed in a place before a mirror for correct primerki and prayovilnogo a review corner.

Issue of disposable socks for visitors in tepyoloe a season.

Creation of models of cover.

1. It is offered to attach to each primerochnomu diyovanchiku a design consisting of a step, on kotoyoruju the client can operet a foot in process pereobuvanija, and also a sliding skeleton for boxes from under footwear, packages and a paper (will promote cleanliness in a hall, soderyozhimoe boxes will not be lost).

2. Placing near to sofas for primerki yomyokostej for shoe spoons can become the additional factor of an order and convenience.

3. Placing on a floor near fitting rooms of mirrors of labels in shape a foot Is offered — to the person not ponadoyobitsja to search for a favourable pose before a mirror.

4. It is offered to issue to clients, primerivajushchim footwear on the naked foot, special disposable socks from hygiene reasons.

5. For demonstration of convenience of footwear, and also adaptivnoyosti socks on different covers it is offered to lay out a certain zone of showroom a pebble, trotuarnoj a tile, rubber or other demonstration cover. Thus, the client can test footwear in blizyokih to real conditions.


Appendix continuation

Table continuation. 1

Absence of original bonus system. 1. Balls — to children.

2. Firm magnets, notebooks — to each kliyoentu, a mug or other souvenir product — loyojalnym to clients.

3. Inclusion of partner offers.

1. For formation of loyalty of the client firm boyonusy, such as notebooks, mugs, magnets or vozdushyonye spheres can have high significance. Firm atyoributika also is the advertising carrier which visitors with pleasure collect. Attributes distribution can be differentiated: balls — to children, magnets or notebooks — to each client, a mug or other souvenir product — loyal or to big clients.

2. The conclusion of partner agreements can have anayologichnoe significance: after purchase to the client can vruyochatsja the coupon on the discount, free visiting or service in the partner organisation.


Appendix Z

Results of brain storm: insajty and decisions of the general and functional problems in Open Company "КХВ" company

Table З.1 Insajty and decisions of the general and functional problems in Open Company "КХВ" company

Problem Insajty The decision
THE GENERAL PROBLEMS
Absence of innovative strategy, absence ployoshchadok for generation innoyovatsy, not developed innovayotsionnaja culture Working out of innovative strategy with allowance for osoyobennostej the enterprises.

Introduction innovative frejmvorkov (design thinking, lean startup, agile) in system korporayotivnogo designing.

Professional growth of employees — objazayotelnoe a condition of development of the organisation.

Introduction of forms of realisation of the open and closed innovations.

Work on convenience of working space. SvoYOboda and convenience of the labour environment to creative specialities — necessity.

Introduction innovative and digital tehnoloyogy in production process.

Unification of the information on purchases, logistics and sales in digital corporate system.

1. Introduction of IoT-technologies for consumption energoreyosursov and prediktivnogo the control of supernumerary situations.

2. Introduction of CRM-systems for work simplification: planiyorovanie problems, distribution of budgets, simplification komyomunikatsy and document circulation.

3. Working out of innovative strategy for a period of 3-5 years.

4. Creation of requests to employees concerning profesyosionalnogo self-improvement. Open base danyonyh, corporate library.

5. Formation of structural division «InnovatsiYOonnaja laboratory" КХВ ". It is offered to invite ucheyonyh, perspective students (training), experts himotrasli for creation of innovative workings out and isyosledovany. In addition — work on introduction of forms of the open and closed innovations.

6. Measures on perfection ekosistemy the companies: equipment of employees by the necessary equipment and ON, introduction of systems of electronic communications, obespeyochenie employees the important household needs (conditions for food intake, hygiene, comfortable work at various times year and so forth)


Continuation of appendix Z

Table 3.1 continuation

Complexities of hiring kvalifiyotsirovannyh employees Competitions of vacancies;

Partner relations with high schools in a context poyoiska perspective workers.

1. Partner relations with high schools on search perspektivyonyh workers: sharing on design platforms in kacheyostve experts, joint personnel competitions, delegiroyovanie business cases for the decision forces of students.

2. Regional competitions of vacancies "KHV".

FUNCTIONAL PROBLEMS OF INDUSTRIAL WORKERS
High noise Installation acoustic and shumpodavljajushchih paneyolej.

Purchase shumopodavljajushchih ear-phones.

IoT-decisions under the control of workers (reglamenyotirovannoe stay in a dangerous zone).

1. A covering of industrial premises acoustic shumopodavljajushchimi panels, and also complete equipment of each worker shumopodavljajushchimi ear-phones.

2. Application of labels-gauges on a uniform of workers the productions fixing a site in dangerous zones (helps to supervise harmful processings).

Harmful evaporations Purchase and introduction of respiratory masks. Systems of clearing of air, ventilation. IoT-decisions under the control of workers (reglamenyotirovannoe stay in a dangerous zone). 1. On production sectors on which prisutyostvujut chemical evaporations, to equip to workers reyospiratornymi or industrial masks.

2. Introduction of systems of clearing of air.

3. Maintenance of correct ventilation.

4. Application of labels-gauges on a uniform of workers the productions fixing a site in dangerous zones (helps to supervise harmful processings).

Weight of boxes with raw materials

And items

Manufacturing or purchase of less capacious boxes, acquisition of lifting belts. Application of lifting belts will allow to avoid nekoryorektnogo distribution of load and traumas at carrying over of consignments.

The appendix And

The basic breadboard models of the appendix for the smart phone from Next Step

Drawing И.1 Breadboard models of the firm appendix for smart phone Next Step

Variant of imposition of web site Next Step №1

Drawing To. 1 Breadboard model of №1 impositions of web site Next Step


Variant of imposition of web site Next Step №2

Drawing Л.1 the Breadboard model of №2 impositions of web site Next Step



The graphic scheme of process of construction of innovative culture within the limits of realisation of system of creative designing

Drawing Н.1 the Scheme of construction of innovative culture


The appendix About

The graphic scheme of process of generation and development of innovations within the limits of realisation of system of creative designing

Drawing of the Island 1 Scheme of process of generation and development of innovations


The graphic scheme of process of formation of visual communications

Within the limits of realisation of system of creative designing

Drawing Н.1 the Scheme of formation of visual communications

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A source: Gejderih Pavel Vitalevich. the NEW APPROACH To MANAGEMENT of INNOVATIVE DEVELOPMENT of the ORGANIZATION With APPLICATION of CREATIVE TOOLKIT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. Kursk - 2019. 2019

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