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1.4.3.2 Criteria of an estimation of programs Ur

the Regular estimation of corporate programs Ur in Russia only starts to arise. According to researches [6], it is caused by a number of the reasons:

- a specific set of the bases for initsiatsii projects and programs Ur the companies (political factors, personal interest, company history);

- clear split of programs Ur and the programs supporting primary activity (a mix of PR-actions and the projects directed to Ur) does not suffice;

- orientation of a management to a quality monitoring and estimations, applicable for business projects and programs, disregarding features of programs Ur.

nevertheless, it is possible to speak about formation of an estimation of corporate programs Ur together with popularity growth nefinansovoj. The system public nefinansovoj is impossible without the tax and the analysis of the information on realisation of programs Ur, therefore with distribution nefinansovoj the estimation of corporate programs Ur will be applied even more often.

the Estimation of programs is used throughout all life cycle of the program. The estimation purposes differ on realisation stages:

1. At the stage of planning the efficiency estimation is necessary for decision-making on start of the project/program, comparison of competing initiatives, scoping and ways of financing in case of acceptance of the positive decision.

2. At the stage of realisation the information by results of an initial estimation and new data about a course of fulfilment of the project/program can be used for monitoring of a course of realisation and realisation of correcting effects if it is necessary.

3. At the stage of end the final estimation of results of the project/program for reporting formation by results, and also for entering of the information into the company knowledge base is conducted.

As a whole, results of the program should be evaluated in two cuts, with allowance for that achievement of the business purposes depends on the reached results in sphere Ur companies.

it is the most expedient to be used for such bilateral

(or, more precisely, dvuhetapnoj) estimations by logic model (Drawing 15).

Effect from the program
Short-term Intermediate term Long-term

Resources Direct results

Products Consumers


Staff

Money

Materials

the Equipment

Technologies

Partners

the Information

Time

a project Product

Consumers

Local communities

Employees

a project Command

Management

. .

situation Change on which the program

relation Change is directed Drawing 15 is interested nyh the parties to the company

Achievement of the business purposes of the company


Assumptions

External factors

. Logic model for a program estimation Ur the companies

At realisation of a detailed estimation all indicators are considered in more details and for each the list of the indicators is formed, allowing to trace a course of fulfilment of the program and to evaluate its results. The author of dissertational research had been offered the following system of indicators for an estimation of projects and programs Ur to the company in various cuts (Table 4): In the short-term period the effect for company is shown (direct result of realised initiatives as, for example, decrease in volumes of the formed waste), in intermediate term and long-term prospect is shown economic benefit of realisation of projects and programs.

Table 4. The offered groups of indicators of the corporate program Ur

Ecology

Decrease in emissions

Energoeffek tivnost

Kompensatsio nnye measures

Are preventive e measures

Measurement of effect for company

Valovyj volume of emissions

Gross consumption of energy

the Area rekultivirovanny h territories; The saved kinds of the Investment into activity on ecology protection

Measurement of effect for level Ur the companies

Specific emissions in comparison with competitors

Specific consumption of energy in comparison with competitors

Volume of investments in relation to sredneotraslevomu

Volume of investments in relation to sredneotraslevomu

economic benefit Measurement

Costs for salvaging

a waste; costs for raw materials; Quotas Costs for energy

Volume of investments

Volume of investments


Ekonomi

ka

Payments on m obligations

Influence on presence region

the Share and the sum of the paid obligations

Quantity of the erected objects

the Share of the paid obligations in comparison with competitors

Volume of investments in relation to sredneotraslevomu

Costs for payments

Volume of investments


Sotsial naja sphere

Employment and working conditions

Quantity of jobs; Average wages; Improvement of professional skill

the Subsistence level in relation to branch; quantity of hours of training in comparison with competitors

Costs for a payment, for training; proizvoditelnost work

Measurement of effect for company

Safety Quantity of accidents

Measurement of effect for level Ur the companies

Quantity of accidents in comparison with competitors; Lost cheloveko - hours in comparison with competitors

economic benefit Measurement

Costs for fines, attorney's fees

Human rights and diskriminats ija

Quantity of the fixed infringements

Quantity of the fixed infringements

Costs for fines, attorney's fees

the Majority of the allocated directions of an estimation are actual in the companies of any sector. The exception is made, for example, by decrease in emissions and compensatory measures, applicable not to all companies of sphere of services (in particular, they are irrelevant for a financial sector and sector of consumer services). Within the limits of each direction the group of criteria, applicable to the concrete company is allocated. As a whole the system of indicators depends on on what aspect (Ur companies or the business purposes) in bolshej the realised corporate program Ur is directed degree.

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A source: PERTSEVA Elena Jurevna. REALIZATION OF THE CONCEPT OF THE SUSTAINABLE DEVELOPMENT OF THE COMPANY ON THE BASIS OF DESIGN-PORTFELNOJ METHODOLOGY. 2013

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