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INTRODUCTION

the Urgency of a theme of research

the Term "sustainable development" offered by commission Brundtland in 1987, concerned originally economy as a whole, meaning such development at which current needs are satisfied without damage causing to the future generations.

As business is one of motive forces of modern company, recently analysis focus is displaced from a sustainable development at macro-level to micro-level. The company sustainable development means observance of balance of economic, ecological and social consequences of activity of the company (conformity of the concept of a triune result).

Popularity of idea of a sustainable development in a business environment is confirmed with growth of volumes of responsible investment (the world volume of socially responsible investment is evaluated now in 10,9 bln. Dollars), increase in quantity of published reports in the field of social responsibility and a sustainable development (for 2013 in the world it is annually manufactured more than 3000 nefinansovyh), and also growing popularity of standards and managements on a sustainable development.

the increasing quantity of publications on the subject of realisations of strategic programs of a sustainable development of business, and also influence of principles of a sustainable development on results of activity of the company, says that interest to questions of introduction of the concept of a sustainable development at company level grows. However now attention to a substantiation and introduction of the concept of a sustainable development representatives show basically community business - and the academic circles are still insufficiently involved in

question studying. Therefore the majority of researches have highly specialised and practical character, and at fundamental, theoretical level, the problem remains poorly studied.

Thus, scientific researches have not time to react to an increasing demand for working out of tools of management by a sustainable development from business structures. So, for example, according to researches KMPG, 89 % of the Russian companies reporting about results in the field of a sustainable development, have no control systems of a sustainable development. As a result the tools used in practice, not always are effective. Absence of methodological base for realisation of the concept of a sustainable development at company level has defined necessity of dissertational research.

degree of a readiness of a problem.

in the domestic literature the sustainable development question is considered mainly at macro-level: national, regional or branch (Abdullina L.R., Bobylev S.N., Granberg A.G., Danilov-Danilyan V. I, Zaharov V. M, Rodionova L.N., Shelehov A.M.) . At level of the company the sustainable development concept is often reduced to questions of corporate social responsibility (Beljaeva I.J., Blagov J.E., Dynkin A.A., Turkin S.V.). Ivchenko S.V., Lobanovoj G. A, Sobolevoj I.P.'s works are devoted the analysis of foreign experience of introduction of the concept of social responsibility, and also possibility of its adaptation in the Russian conditions.

in the foreign literature to a sustainable development question it is devoted more attention though theoretical bases of a sustainable development at company level are consecrated only partially in several

fundamental works, such as books of J.

Elkingtona,

D.Danfi and B.Villarda.

Many researchers consider separate aspects of a sustainable development of the company: influence of a sustainable development on operational activity (van Vassenhav L, Kljajndorfer P, Korbett CH, Singal K) Introduction of principles of a sustainable development in management of chains of deliveries (Carter K, Matos S, Rogers D, the Hall of J.), management of projects with allowance for sustainable development principles (Anshin V. M, Ilyin O. N, Garajs R, Martinutstsi R-A., Silvius G, Huimann M, SHig M). Also there are the researches devoted to strategy of a sustainable development of the company (for example, works Manring S, Moore S, Malt liquor M, Epstein M and Plenty M - J.), however they basically have descriptive character and do not offer concrete decisions regarding tools of working out and introduction of principles of a sustainable development in company activity.

the question of realisation of business strategy through projects, programs and portfolios is widely shined in the literature on management of projects (standards PMBoK, P2M, Prince 2; works Garajsa R, Cooper R, Morrisa P) . However the question of achievement of strategic targets of the company regarding a business sustainable development on a basis design - portfelnoj methodology requires more detailed studying as management of a sustainable development differs from management of commercial aspects of activity of the company.

thus, object of the majority of researches separate aspects of a sustainable development are: objectivity of formation of corporate ratings, development nefinansovoj, mechanisms of introduction of strategy of a sustainable development, economic benefit of introduction of such strategy. Besides, often there is a concept substitution «a sustainable development

companies» concept «corporate social responsibility», that leads to washing out of borders of object of research.

In the conditions of increasing importance of a sustainable development of the company for reception of long-term competitive advantages (that podcherchivajut the numerous researches which are conducted by association of managers on the basis of data about the Russian companies (Konovalova L.N., Korsakov M. I, Litovchenko S.E., Jakimets V. N)) ), there is a necessity for creation of methodical bases of management by a sustainable development at company level.

the purposes and research problems

the Research objective consists in working out of the concept and organizational-methodical bases of realisation of strategy of a sustainable development at company level.

the given purpose has caused the decision of a complex interconnected

problems:

- to specify the conceptual device of the concept of a sustainable development at company level;

- to develop an indicator for an estimation of realisation of strategy of a sustainable development of the company and to define criteria of its measurement;

- to reveal, systematise and justify the factors motivating the companies to introduction of principles of a sustainable development in current activity;

- to develop toolkit of a quantitative estimation of dependence between level of a sustainable development of the company and results of its activity;

- to analyse approaches to management of a sustainable development in the Russian companies; to define the characteristics of existing approaches promoting

and interfering effective realisation of programs of a sustainable development;

- to offer and justify design-portfelnyj the approach to management of a sustainable development at the company level, including tools of formation of a portfolio of projects, and also an organizational controlling mechanism a company sustainable development.

object and an object of research.

object of dissertational research are the Russian and international companies which have introduced principles of a sustainable development in current activity.

an object of research are managerial processes by a sustainable development in the companies according to the concept

«a triune result».

Conformity of the contents of the dissertation to the passport of a scientific speciality. The dissertation is executed according to the passport of a speciality 08.00.05 - Economy and managements of a national economy (economy, the organisation and management of the enterprises, branches, complexes - management) and contains positions and the results corresponding to item 10.11. « Managerial process by the organisation, its separate subsystems and functions. TSelepolaganie and planning in management of the organisation. The control, monitoring and benchmarking. Mechanisms and methods of acceptance and realisation of administrative decisions. Management of the project. Management of knowledge. Risk-management. Production management. Modern industrial systems ».

Methodology and a research technique.

the theoretical and methodological base of dissertational research is presented by works of leading researchers

sustainable development problems, and also its separate aspects:

social and ecological responsibility.

the methodology of dissertational research is under construction on the system approach to studying of the concept of a sustainable development at company level. In the course of work such scientific methods, as the analysis, comparison, generalisation, methods of grouping, classification, methods statistical and regressionnogo the analysis were applied.

the Information base of research is made by the ratings of a sustainable development made by companies SAM and Corporate Knights Inc.; agency Rejter database (Reuters Group plc), containing data about results of activity of the investigated companies; data about a market index was stable developing companies Dow Jones Sustainability Indices; the National Register nefinansovyh RSPP; the information-analytical materials containing in works of the Russian and foreign researches concerning a sustainable development; author's materials of inspection of the Russian companies about management of a sustainable development.

working out of toolkit of a quantitative estimation of influence of level of a sustainable development on results of activity of the companies is based on regressionnom the research conducted on two samples: data about level of the sustainable development, granted SAM and Global 100. The analysis of the Russian practice of management is based by a sustainable development on interrogation of representatives of the companies granting nefinansovuju according to RSPP.

Scientific novelty of research consists in working out of the concept and organizational-methodical bases of a sustainable development at level of the company, synthesising principles of a sustainable development of the world community and corporate responsibility and

allowing to realise a company strategy with allowance for requests economic, ecological and a social balance.

the most essential scientific results received by the author, consist in the following:

1. The sustainable development concept at level of the company on the basis of adaptation of principles of a sustainable development of the world community to specificity of corporate sector is formulated.

2. The indicator «factor of productivity of the program of a sustainable development» which can be used management for planning, quantitative estimation and reporting about results of activity regarding realisation of strategy of a sustainable development of the company is entered into a scientific turn-over.

3. The factors defining an economic gain from realisation of strategy of a sustainable development of the company are revealed, and the approach to a dependence establishment between level of a sustainable development of the company and results of its activity, an including choice of a source of the information on sustainable development level, criterion of an estimation of results of activity of the company, regressionnuju the model considering branch distinctions between the investigated companies is developed. The basic feature of the offered approach is inclusion of time logs in connection with long-term effect from company actions on a sustainable development.

4. The mechanism of use of tools of management by projects and a portfolio of projects of the company for realisation of the concept of a sustainable development of the company,

supplying coordination of management by activity in the field of a sustainable development is offered.

5. The method of consecutive optimisation of a portfolio of projects of the sustainable development is developed, allowing to raise efficiency of formation of the strategic program of a sustainable development of the company.

the theoretical and practical importance of research

the Theoretical importance of research consists in working out and a substantiation of the complex approach to realisation of the concept of a sustainable development at level of the company, including principles, criteria and factors of a sustainable development of the company that will allow:

- to define specificity of management in the companies realising strategy of a sustainable development, on the basis of the allocated principles;

- quantitatively to evaluate activity of the company regarding a sustainable development at the expense of use of the allocated criteria;

- to evaluate the factors stimulating the companies to realisation of strategy of a sustainable development, on the basis of the offered approach to a dependence estimation between level of a sustainable development and results of activity of the company, allowing to test availability of influence with allowance for branch distinctions of the analyzed companies and long-term influence from realisation of strategy of a sustainable development.

the practical importance of results of research consists that the concept of a sustainable development of the company, offered by the author, will allow:

- to generate in business community the general understanding of principles, factors and criteria of a sustainable development at company level;

- to justify necessity of introduction of principles of a sustainable development for activity of the companies for wide group stejkholderov, especially for shareholders and management;

- to optimise controlling mechanisms a sustainable development of the company on the basis of offered design - portfelnogo the approach.

results of dissertational research have been used in Open Company «Kimberley Clark».

Approbation of results of research.

methodological and scientific positions and the recommendations received during research, have been approved by the author during reports and performances: at annual scientific conferences

«Modern management: problems, hypotheses, researches», (Moscow, NIU VSHE, 2010-2013), at youth scientifically - practical conferences «Youth and management of projects in Russia» (Moscow, NIU VSHE, 2011-2013), at a scientific seminar of faculty of management «Research of methodology of management by projects with allowance for sustainable development concepts» (Moscow, NIU VSHE, 2012), at conference «Business in Russia and abroad: the basic tendencies development» ( Ivanovo, 2012), on III International conference of young scientists «Economy, the finance and management: problems and development prospects» (Kazan, 2012), at scientifically-practical conference «Innovative technologies of management: the theory and practice» (of Odintsovo, 2012), on international scientifically-practical conference «Modern

directions of development of humanitarian, legal and economic sciences» (Greece, Halkidiki, p Kassandra, Kallifeja, 2012), at a seminar " Project Approach to Improvement of Corporate Sustainability Level in Russian Companies" (Vienna, Project Management Group, 2012).

the Basic conclusions of dissertational research are published in 10 printing works in total amount 4,8 quires (the contribution of the author 3,6 quires), including 2 articles (the contribution of the author 1,0 quire) in the scientific journals recommended VAK for the publication of the basic results of the dissertation on competition of a scientific degree of a Cand.Econ.Sci.

dissertation structure.

laid down the aim and problems of dissertational work have defined its structure.

dissertational work (228 pages) consists of the introduction, three heads, the conclusion, the bibliographic list including 178 sources (including 122 sources on foreign languages), and 9 appendices. The dissertation contains 66 drawings and 19 tables.

In chapter 1 of dissertational research

«Methodological bases of management the company with allowance for sustainable development principles» carries out research teoretiko-methodological prorabotannosti sustainable development concepts at level of the company and the conceptual device of the concept of a sustainable development of the company is specified. In the second chapter

«the Analysis of influence of the concept of a sustainable development on company activity» it is described developed ekonometricheskaja the model, allowing to test availability of dependence between level of a sustainable development and results of activity of the company, and also

results of the carried out empirical research of dependence are interpreted. The carried out statistical analysis is added by research of the Russian practice of management by a company sustainable development. In the third chapter «Application of methods design-portfelnogo managements to realisation of the concept of a sustainable development of the company» the expediency is reasonable Applications of tools design-portfelnogo managements to realisation of the concept of a sustainable development of the company, and also are offered such tools as a method of ranging and selection of projects and an organizational controlling mechanism by the program Ur to the company.

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A source: PERTSEVA Elena Jurevna. REALIZATION OF THE CONCEPT OF THE SUSTAINABLE DEVELOPMENT OF THE COMPANY ON THE BASIS OF DESIGN-PORTFELNOJ METHODOLOGY. 2013
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  1. in introduction
  2. INTRODUCTION
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  4. 10.1. Introduction
  5. approbation and introduction of results.
  6. Introduction
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  14. PRACTICAL INTRODUCTION OF RESULTS OF WORK
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