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Variants of directions of improvement of activity of hairdresser's showrooms

Style of the price-list YES (the marketing approach): the price-list should consider a category of clients. Is not present (what it is not necessary to do): in the price-list to include only the most ordinary services.
The prices YES: It is necessary to establish the prices inducing clients to use not only one service. Is not present: the Prices depend only on cost of materials and services. Cost YES: service Cost depends on cost not only materials, but also the additional elements necessary for given service. Is not present: it is important to cut down the expenses, therefore those who only has hair cut, can manage and without drying by the hair dryer. The prices in the price-list YES: As clients - people very different it is important that the price-list was "elastic" - with the various prices and several variants. Is not present; All clients are identical - it is not necessary to differentiate the prices! The fair showroom should indicate the same price for identical services. Special requests YES: «We can paint you red tone if you wish it, and we can offer you toning from light-red to chestnut». Is not present: «Paints... Such tone at us is not present. We have other shade. While the client expects in turn YES: «While you wait, whether I can offer coffee? At us magnificent coffee and in a minute it will be ready». Is not present: «Want some coffee or you so sit?» Staff YES: it is necessary to employ people who can supply worthy service. Is not present: It is necessary to reduce labour costs. Purchases YES: Purchases of materials depend on possibilities of the market and success of offered services. Is not present: Purchases should be done when there is a possibility to purchase materials under more remunerative price. The budget YES: the Budget depends on many factors. It should be developed on the basis of marketing, Is not present: the Budget should provide profit approximately 20 % of a turn-over. Advertising YES: Advertising should grant possible clients the information on services and service in showroom, about a direction of work of masters. Is not present: Advertising should inform clients about hairdresser's, its prices. Marketing YES: Marketing should define expectations of possible clients and requirement of real clients. Is not present: Marketing is used as much as possible to sell and to find out the relation of clients to offered services. Remarks of clients YES: «you are right, it is excellent idea, we will try to make how you speak. If you come to us again, you will see changes». Is not present: «We cannot make is better. Today it is a lot of work, suffer». «To
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A source: Demchuk Olga Nikolaevna. The impact of the human factor on the performance of enterprises in the service sector. Dis. Cand. econ of science. 2004

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