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the Analysis of the companies-participants of the bargain on association


The "Object" characteristic in the bargain on association
"Object" javljaetst juridieskim the person, zaregisttirovannym in the Trading Code of Germany. "Object" rlrabatyvaet and pr°daet the integrated information technologies.
In the market niche the company supplies a hollow complex of services. An activity principal view is working out, introduction and obsluzhivade information systems for gospitaej and juljashi (daee - GIS - gospdalnu informatsionna system). The main thing produktm in dadoj to sphere is GIS under giving GESUND. Among designate napravledj activity it is possible to allocate resale program obespechend, purchased on external ryzhe.
"Object" has been based in 1990 in Bonn (Germany) and with these of a time takes working out and the subsequent advancement on the market of the main thing prodkta - GESUND. Danna EIS it has been developed on a basis obektnoorientirovannogo the program language C, allowing to use one
Objective model within the limits of all hospital (kliai) or even networks gospitjaej (clinics).
With momena its creations "Object" has concentrated the efforts to working out GIS on base holisticheskogo a principle, i.e. on working out of a complex of the actions, covering all cпeктy services on obespechenju gospitjaej информаїціонніми systems and informatsionym maintenance. Данній podod oтyичaeт "Obelg" from it основніх eвхoпeйcкрx the company And supplies competitors who offer basically ogranichenye program reshenja (napimer, with an information system иpдиoлoгичecкoe oтдeлeаe гocmтля, the company - surgical branch etc.).
On the one hand, use holisticheskogo pinipa allows to avoid a problem of interaction of various software products among themselves. So, for example, elektrnye dashye about a heart condition patsiena, зaфикcиpoвaаыe and обработанніе by means of GESUND, are completely compatible with данніми patsiena about sostoonii it zheludk, also обработанніе by means of GESUND. As a result, it is possible to make tselostnju a card are healthy the patient within the limits of uniform p°grammy GESUND, not being afraid of the conflict данніх.
With other of the parties і, holistichesky the principle puts hospitals in dependence on the one and only supplier informatsionny: systems, that sometimes reduces loyalty of potential clients at the stage of zakljuchenja agreements for introduction such r yes an information system.
Arhitektuua EIS GESUND allows doctors to participate in мoдифииши a base set funky with allowance for them trlovany. Danoe the circumstance does GESUND ochen the flexible program decision which in sostojani to consider any trlovanja klienov.
The step flexibility is reached thanks to that, besides a nucleus infolmatsionoj systems, napisanogo in the environment of an ALGOL With, exists also a cover
c-Tools, modified in each concrete case on pozhelanju each doctor.
prodkt GESUND for a moment sovershenja bargains on oбъeднeнрю have been established in 348 uchrezhdenih Germany, Austria, Frani and Switzerland. The "Object" share in a market niche taken by it made on the end of 2005 of an order desjai is is easier new.
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Drawing 20. Shares of market participants GIS in Europe
The characteristic of "Buyer" in the bargain on association
"Buyer" jaljaetsja juriicheskim the person, zaregistriovannym in Uniform gosudarstvenom the Register in the Russian Federation. Given kompani works in similar market nzhe, as "Object", and attends to working out and podazhej informatsionyh systems rossiskim gosudahstvenym and private klinkam, and also gosudahstvenym admiistratinym uchrezhdenim. The company has a head office in Moscow, fiil in Sankt-Peterbuuge and research laboratory in Novosibirsk.
"Buyer" is the leader in Russian market EIS and AIS (adminstratinye informatsionye systems). Lierstvo it is supplied in the first ocheled thanks to a high level program obespecheni, дeдлaгaeмoш kompanej. proggammnye podukty are written to a sou to meal
ALGOL Java having enormous significance at ispolzovadi of the international computer network (Internet).
"Buyer" already strongly obosnovasja on Russian ryzhe and in company plans enters as the further organic growth (at the expense of programs of increase of an overall performance and reduction izdelzhek), and neooganiesky growth (at the expense of bargains on association with others kompandmi). In techede 2003-2005 "Buyer" takes studying of European market GIS and AIS for the purpose of possible purchase of one of the companies. Result anaiza evuopejskogo ryzha and negotiations with the potential companies-objects staa the bargain on acquisition of 100 % of shares of "Object".
Мотивы1 Participants in the deal on association
Market GIS and AIS javljaetst the highly technological market. "Buyer" has one of the best laboratories in Novosibirsk, zanimajushchisja rlrabotkoj пр°гPaммжIх prodktov for goepdaej, klidk, administrative agencies on the basis of program language of the fourth pokolend Java. Own technologists of "Buyer" allow its clients to exchange instantly given by means the Internet or the Intranet for ochen a short space of time. It is one of the main things phimushchestv, as, naprimel, in kliniah to doctors prihoddsja obmedvatsja files big frames er and (it is admissible, pictures vdtedi bodies patsiezhov, vieozapisjami mladedev in parent uttobe, etc.). Own technologies of record, storage, processing and a communication of information, predagaemye the kliezham "Buyer", javiis the reason fast rlvitd dadoj the companies in the Russian market.
nesmotja on naichie in the Russian Federation of a considerable quantity medical and administativnyh establishments, нeмнoшe from dh presume to pay services of "Buyer" in installation and adjustment of the corresponding equipment, and also introduction and operation such informatsionyh systems. In this connection by management «Пoкyрaтeля» it has been established, that a key to djanejshemu to development and p°tsvetaniju kompani is rasshirene and, whenever possible, diversifikatsija (for example, geograficheskja) sobstvenoj клиeаcкoй bases. In this connection was pinto reshene about an exit on eвpoпeйcий the market, on which основніе пoШeбшeли GIS and AIS much a stalemate a hedgehog a method it.
Among потенияьніх objects sdelk «Пoкyрaтeль» pytlsja to find such kompanju which would have ochen the strong and settled client base and at the same time would not have own expensive technologies as at "Buyer" already were and there are necessary technologies. Two important points oplelili a choice of "Buyer" in favour of "Object".
First, holistichesky a principle on which opiraetst "Object", has allowed it maksimlno to increase its expenses klienov on switching. Иніми words, each of clients GESUND has enough dologo perehodjat to ddugomu to the supplier infolmatsionyh systems as in that case it is necessary ment praktichesk all oborudovane and пpoглaммнoe maintenance. As a result, at "Object" sfol the worlds las pochnja the client kaja base.
Secondly, despite flexibility podkta GESUND, its use in promising Inernet causes a number of problems. The language C iznachjano did not intend for an applications programming, actively using Inernet. It pivlo to morjanomu to obsolescence of technologies of "Object" and, thus, to snzhenju their costs.
These two circumstances (njaichie wide and stable klienskoj bases also it is low cost of used technologies in connection with them morjanym obsolescence) have defined choice "pokpatelja" in favour of "Object".
For its "Object" pokupa the hi-tech Russian company means possibility uderzhanja the kientov in Germany, Austria, Franii and
SHvejtsari and narashchivani client base in countries of Eastern Europe (Czechs, Hungary, Poland), thanks to high tehnieskomu to level and quality of the software offered by Russian "Buyer", and own widely recognised in Europe a brand.
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A source: Aksenov Andrey Igorevich. the ESTIMATION of CLIENT BASE AT ASSOCIATION of the COMPANIES. The DISSERTATION on competition of a scientific degree of a Cand.Econ.Sci. Moscow -. 2007

More on topic the Analysis of the companies-participants of the bargain on association:

  1. 3.1. The bargain analysis on association including the Russian company
  2. the Analysis of client base as the most significant component of non-materialassets at association of the companies
  3. the Analysis of client base of "Object" as one of main motives of the bargain on association
  4. the Analysis of approaches and evaluation procedures of client base at association of the companies
  5. the Comparative analysis of legal bases of bargains on association of the companies abroad and in the Russian Federation
  6. Definition of the price of the bargain on association of "Buyer" and "Object"
  7. Use of the profitable approach for an estimation of client base at association of the companies
  8. Definition of limiting leasing payments for participants of the leasing bargain and the general economic benefit of leasing
  9. Chapter 1. Features of an estimation of non-material assets at association of the companies
  10. Use of the wasteful approach for an estimation of client base at association of the companies
  11. Use of the comparative approach for an estimation of client base at association of the companies
  12. 2.1.4. A substantiation of expediency of development of method MEEM for an estimation of client base at association of the companies
  13. Problems and features of the account and an estimation of non-material assets in the price of bargains at association of the companies abroad
  14. Problems and features of the account and an estimation of non-material assets in the price of bargains at association of the companies in the Russian Federation
  15. Chapter 2. Методы1 estimations client базы1 at association of the companies
  16. Aksenov Andrey Igorevich. the ESTIMATION of CLIENT BASE AT ASSOCIATION of the COMPANIES. The DISSERTATION on competition of a scientific degree of a Cand.Econ.Sci. Moscow -, 2007 2007
  17. § 1.2. Inter-regional association (association) as the special form of realisation of function of cooperation of subjects of the Russian Federation
  18. 2.1 Analysis of the factors motivating the companies to introduction an expert of a sustainable development
  19. 2.3.2 Analysis of dependence between level Ur and indicators of results of activity of the companies