<<
>>

§ 5. The inaugural reference as a genre of a political discourse

To the inaugural reference of the president the special place in genre structure of a political discourse is taken away. It is accurately noted by the individual sender, firmly adhered to private political event, concentrated in the time and spatial plan.

The inaugural speech is a unique genre which is used only at election of the president of the country, but has crucial importance for a society.

The inaugural speech as the important object of a political discourse and a ritual genre of modern official rhetoric, carries out an actual problem of influence on an audience and is the central tool of creation of political image of the country and its political leader - the president.

On a genre accessory the inaugural speech is the separate specific formation having strict regulating frameworks and directed on a huge audience.

The inaugural speech consists of a number of components: the reference to the addressee, gratitude to supporters of the president, the positive estimation of activity of the predecessor, definition of a course of the subsequent development of the country, a guarantee of realisation of the planned problems, an oath of the president adequately to fulfil the duty, apogee (the performance ending). The Inaugural speech is the special speech form from which the president can act only.

The USA became the founder of the given genre in its modern appearance.

In an inaugural speech ability of the orator to draw attention of an audience is shown, is high-grade to inform to it the information,

34

Consistently it having stated. Performance should be especially emotional, expressive and accurate. Specificity of an inaugural speech is shown and in its monologic verbal execution that makes related it with a drama genre. The inaugural speech is a monologue of dialogical type. Parametres of live free conversation, characteristic voice-frequency designs are typical for it.

Word - the main tool of any politician. Competent ritor should possess verbal skills and abilities, inventively to include them in conversation any minute when it is demanded by real circumstances.

Modern genre changes of national performances are defined by propensity to dramatisation in a mass communication as a whole and the new approach to a policy as to symbolical interaction of a mass audience and the politician in a social context. The similar bias towards dramatisation allows to consider a political discourse in aspect political narrativa. In a modern political discourse the term narrative, keeping semantic links with primary definition «the history, a narration», gets the whole palette of new values: « Slogan, the doctrine, the theory, idea, treatment, variant, the legend, template ». The Inaugural speech becomes in this case the culmination genre, simultaneously summarising all narrativnoe a statement. In an inaugural speech all three kinds narrativa incorporate: personal - plays the important role in creation of political image and carries out representation function, allows to show life experience, to confirm political preferentsii and resolutions, ideological - gives chance short to offer the political program, sobytijnyj - to sum up to all inaugural action.

According to known professionals on presidential rhetoric of the USA, K.Campbell and K.Dzhejmison, «to a presidential inaugural speech all lines epidejkticheskoj are to the full inherent in speech: it is 35

The major making solemn ceremony, in it the judgement of the past and the future of the nation against the present incorporates, praise to everything that unites the given generality is rendered, elegant literary style and receptions of the strengthening, that exaggerated accentuation that is already known to an audience »(Campbell, Jamieson, 1986: 293) is used.

Epidejktichesky speech is turned to emotional sphere, contains the direct reference to feelings. A panegyric subject are successful results of activity, the positive relation to something, system of values, the vital purposes - in a word that causes a positive estimation of associates and deserves a praise.

Epidejktichesky genres unite an overall aim: creation at the addressee of a certain emotional condition, the mood, thus expressed by specific features: the language embodiment of the maintenance is carried out in elevated style, speech comes to the end with the wishes inherent only in the given genre. In general, and private the inaugural speech answers these parametres.

Specificity of an inaugural speech consists in its importance not only concerning political image of the president as persons and heads of the state, but also political image of the state which is indirectly formed in minds of the people of all world under the influence of it «the political reference to the world».

In formation of political image the inaugural speech is means of soft force of influence which in modern conditions of globalisation and an establishment of uniform information world media space is most effective and successful in the field of distribution of world interests of the country.

Stylistic receptions in an inaugural speech not only decorate it, but also promote idea expression that allows to speak about paramount value of an inaugural speech for political image.

Efficiency of an inaugural speech as special verbal genre, exclusiveness of the tool of soft force of influence and means of formation of image of the president and the state as a whole is provided with strict presence at it such base national - cultural conceptual concepts, as a national unification, security and integrity of the state, well-being of citizens.

<< | >>
A source: AKININA Polina SERGEEVNA. LINGVOPRAGMATICHESKY FEATURES of the AMERICAN POLITICAL DISCOURSE (on a material of performances of the US president of Barrack Obamy). The dissertation on competition of a scientific degree of a Cand.Phil.Sci. Vladimir - 2017. 2017

More on topic § 5. The inaugural reference as a genre of a political discourse:

  1. § 5. The Inaugural speech as a subgenre of a political discourse
  2. the Chapter the third INAUGURAL REFERENCE AS ONE OF CHARACTERISTICS of the SPEECH IMAGE of the POLITICAL LEADER
  3. the Chapter the fourth INAUGURAL REFERENCE AS ONE OF CHARACTERISTICS of the SPEECH IMAGE of the POLITICAL LEADER
  4. a speech genre and a discourse
  5. § 1.2. Genre dialectics of a virtual discourse
  6. a judgement as the central genre of a judicial discourse
  7. 2. The forecast as a key analytical genre of a business media discourse
  8. § 2. Concept definition «a political discourse»
  9. irony in a political discourse
  10. § 3. Functions of a political discourse
  11. § 2. Concept definition «a political discourse»
  12. § 4. Efficiency of a political discourse
  13. § 3. Functions and efficiency of a political discourse
  14. the CHAPTER IV. GENRE FEATURES of the UCHEBNO-PEDAGOGICAL DISCOURSE
  15. I. «the Design demand» as a speech genre of a business discourse
  16. § 1.3. A speech genre "letter" as a part of an epistolary discourse