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kinds of intertext interaction (the conflict and the consent) in the international informing

Disclosing of laws of life of a discourse is first of all an establishment of features of speech genres of stimulation and reaction of which the discourse consists. To structure of intertext dialogue of the countries there corresponds alternation vzaimoobuslovlennyh remarks, like alternation of remarks of dialogue.

According to N.J.Shvedovoj investigating structural-grammatical characteristics of colloquial dialogue,
The dialogical unity is made by statements, or remarks where the second (reciprocal) statement (remark) sintaksicheski is not free and «in the structure depends on the first and without it it it does not exist» (SHvedova, 1960: 281). Subsequently scientists have come to conclusion about prevalence of semantic component over formal within the limits of the dialogical unity, the pragmatical criterion became in the lead at the dialogue analysis. Development was received by thought that the word «is equally defined as what it, and for whom it» (Voloshinov, 1993: 102). As consequence, in the modern discourse-analysis the semantic dominant does by the least significant physical time and a dialogue place. Diskursivnye the phenomena function in the socially-psychological environment, which konstituiruetsja «the communicating individuals playing corresponding communicative, social, cultural, interpersonal, ideological, psychological roles» (Makarov, 2003: 16). In this sense intertext dialogue as diskursivnoe the phenomenon in the semantic ratio reproduces the dialogical ratios determined not so much of a straight line interaktsiej, how many timeless interaction of semantic positions which in each speech embodiment show presuppozitsionalnye, "prekonstruktivnye" elements.

The remark as «a fragment of a discourse of one speaking, delimited by speech of others» (Makarov, 2003: 183) in the international intertext dialogue is found out after occurrence in media space adresovannosti or otvetnosti. Really, directivity replikovogo a step (remark) «can be progressive, proceeding from the author (speaking), and regressive, i.e. being form of speech reaction to communicative behaviour of the interlocutor or on own speech behaviour» (Romanov, 1988: 27). The category adresovannosti, obrashchennosti (Bakhtin, 1979: 275) becomes clear through dejatelnostnyj the approach to speech and through concept of a speech act - «addressed, motivirovannoe, intentsionalnoe, contextually and socially caused communicative action,
Carried out by language means »(Borisov, 2001: 29). Thus, the general initsialnyj or the jet spirit kommunikanta determines its statement and, accordingly, expresses in a media discourse its statement as a remark-stimulus or a remark-reaction.

Character of the answer depends on a semantic position of the subject who has entered dialogue and it is expressed during speech interaction which in our research of a discourse of the international ratios in mass-media is considered, first, as discussion of the same facts, events and situations - semantic extrema - and expression of the "reciprocal" ratio to them, and in - the second, as interaction of the semantic positions possessing basic differences in estimations.

Systematising dialogical discourses from the point of view of their accessory to functional spheres, So-called Kolokoltseva allocates such principle, as character of interaction of participants according to which dialogues can be harmonious (co-operative) and inharmonious (not co-operative, disputed) (Kolokoltseva, 2011: 78).

This approach corresponds to the Principle of Cooperation offered by G.P.Grajsom according to which «the communicative contribution on the given step of dialogue should be such what in common accepted purpose (direction) of this dialogue» (Grajs demands, 1985: 222). Thus, harmonious dialogues are constructed taking into account rules of effective dialogue, disputed - with infringement of these rules.

The remark-stimulus, assuming response, depending on the purposes of activity and a semantic position of the sender can be informing or provocative. Such differentiation corresponds to the most widespread in social psychology of a dichotomy of types of human interaction - cooperation and a competition. Terminology at similar semantic fullness of concepts can vary: «the consent and the conflict», «the adaptation and opposition», «association and dissotsiatsija» (Andreeva, 2010: 106). From the point of view of social psychology,
Participants co-operative, the interaction based on joint activity, mutually co-ordinate the individual efforts to receive result with different (or equal) degree of participation (contribution).

The co-operative kind of interaction at interstate level is called the international cooperation - «such process of interaction of two or several actors in which application of the armed violence is excluded and joint searches of realisation of the general interests» (Tsygankov, 2004: 440) dominate. Co-operative aspirations of the states find reflexion in the international integration economic, voennoyopoliticheskogo, etc. sense. The international organisations allow the countries - to participants to formulate overall aims, to expect benefits from "colleagues" in cooperation and to ensure reciprocity of these benefits.

In a media discourse the accessory of actors to this or that cooperation is found out through opposition of other cooperation. So, in the late eighties we see in the British media discourse the adherence designation to the North Atlantic union, expressed by possesive designs is frequency: «America’s ally","Reagan’s friend","NATO country» (Times. 05.10.1985). In the Soviet media space the accessory to sotslagerju is designated by descriptive designs with use of emotionally-estimated book lexicon: « Brotherly friendship with our nearest colleagues and allies "," the countries of great socialist commonwealth "," our Native land and its allies »(the Truth. 12.03.1985). Through an accessory to military-political blocks of the state express the semantic positions. The finding of England in NATO obliged to adhere to the pro-American traditions accepted by it, and Soviet Union, in turn, developed an ideological basis for the military block. And opposition of one camp to another is inevitable.

Hence, kooperativnost in a media discourse will involve base opposition of political ideology the "friend/enemy", developed by German
Thinker K.Shmittom (see SHmitt, 1992). Cooperation is carried out as integration of efforts in order to avoid external threat. In communications this opposition is realised through kontsept "-another's". As is known, kontsept - the important component of a political discourse representing, by J.S.Stepanova's definition, «a culture clot in consciousness of the person; in the form of what the culture is included into the mental world of the person» (Stepans, 2001: 43). E.I.Shejgal kontseptom names «mental reprezentatsiju cultural significant phenomenon in mass consciousness» which is fixed in lexicographic interpretation of a name kontsepta, synonymic communications, figurative reconsiderations, associative reactions (SHejgal, 2004: 70).

The differentiation on a scale "-another's" in the Soviet press describing the Soviet-British ratios, occurs not only through a direct nomination, through a name kontsepta (for example, «“ to change ”other side and to dictate it the conditions» - News. 12.03.1985), but also indirectly - by means of contextual synonyms («the western allies» / «the countries of the Warsaw contract»). In an English media discourse of the end 1980 in ratios from the USSR the line of demarcation is spent: Britain is opposed the East - «absence vostochnosti» acts as defining line «“ European "identichnostej" (see Frosts, 2006). Such opposition is realised through contextual oppositions: «the East - the West will not lead to impairment of ratios in system, statements of the protest from the West would allow Soviet Union to accuse the western powers...» (Hereinafter our transfer. - L.I.) (Times. 12.06.1991).

In dialogue cooperation is shown in statements with semantics of the consent or approval. Accordingly, the co-operative speech genre can be executed in a genre of the offer, a compliment, approval in a context of the positive, reserved, compromise or discharged type of dialogical interaction. The media discourse of the international ratios, describing co-operative dialogue, shows the such
Examples: «the president has suggested to spend“ round tables ”under the aegis of a forum», «has supported development of cooperation with Germany», «the chancellor has expressed confidence, that“ the Petersburg dialogue ”which will annually pass, will take the constant place in the Russian-German ratios» (RBC. 09.04.2001). As we see, statements of politicians with value adresovannosti contain predicates and the predicative designs bearing positive konnotatsii.

Expression otvetnosti (on M.M.Bakhtin) from the recent recipient is shown to a remark-reaction.

In the conditions of communicative activity «the second consciousness», the addressee, with a high share of probability becomes the sender, answering on the statement of the interlocutor. So Another proves in speech, giving the basis to the "first" consciousness for self-knowledge. To a phenomenon of a reciprocal remark in dialogical dialogue turns N.D.Arutyunov's research interest. It takes away response that role which defines a format of the further dialogue: «the addressee is free to accept or reject the program offered it, to surrender or show resistance, to agree or object, make a concession or go over to the offensive, to satisfy the request or it it to refuse» (Arutyunov, 1990: 176). The modern researcher of dialogical dialogue A.Mustajoki confirms importance of the factor of the addressee and enters the term «retsipiet - design» which the adaptation (adaptation) of speech to the recipient (Mustajoki, 2015: 546) is meant.

In reciprocal, second remarks there is a collision «opposite the points of view, belonging to participants of dialogue» (Arutyunov, 1990: 177), thus in co-operative dialogue reciprocal remarks are loaded by semantics of the consent, and speech communications are considered as harmonious. As specifies N.S.Bolotnova, the author of article about harmonisation of speech dialogue in the dictionary-directory «Effective speech dialogue (base to the competence)","harmonious
Is the effective dialogue assuming not only intellectual contact, connected with transmission and mastering (understanding) of the information, but also emotional accord of participants of dialogue »(Bolotnova, 2014: 90). The key role in the organisation of such dialogue is played by selection of the language means realising the potential in corresponding speech genres - a praise, a congratulation, approval, council (In the same place).

Harmonious interstate dialogue, dialogue-consent, is possible, as it was specified above, at coincidence of interests at actors, or at benefit expectation. Really, approving remarks-reactions in the British media discourse arise against fixing of own political benefits or hopes of them. The is positive-estimated lexicon appears in an English newspaper discourse in the early nineties: «the West should react to the important events» (otvetnost); «there is a chance, that free and democratic Russia can take the place near to other free democratic states of Europe";"free and democratic Russia would be, however, an invaluable gift not only for Russians, but also for all Europe and in general all world";" In interests of the West to encourage Russians »(The Independent 25.01.1990). In these examples of a remark-reaction act in a role of that« are equal to direct reaction to a hypothetical state of affairs or event »(Arutyunov, 1990: 178). Silent Another here meets with approval from the subject considering expert, here with the basis for reaction the remark-stimulus, and object actions / another has acted not.

Remarks-reactions in the course of intertext co-operative speech interaction in a media discourse are made in a consent tonality: «We welcome such development of the Soviet-British ratios» (the Soviet Russia. 07.04.1989). The consent and aspiration to cooperation can be shown at text level in updating napolnjaemosti kontsepta "friend/enemy". Such updating took place in the late eighties in Soviet materials about Britain where the opponent received positive characteristics.

Keeping the value in the millenia, the opposition "/another's" is one of «cultural constants» (Stepans, 2001: 480). Possessing obviously kontrarnym character, it nevertheless is involved not only in opposition processes, but also in aspiration to solidarizatsii different cultures. So, search of understanding and "extreneity" overcoming interests etnopsiholingvistiku which investigates possibilities eliminirovanija semantic lacunas in the texts addressed «inokulturnomu to the recipient» (Sorokin, 1988: 7). Overcoming of intercultural misunderstanding in

Media discourse probably at the description of realities and the phenomena, characteristic for other culture. Some examples of compensation of lacunas in media texts are described in subsection 2.1.

The media discourse of the international ratios tends to operation of semantic opposition "/another's" not only for self-determination in search of «», related, not hostile, but also for disputed opposition to other. As a result, the ontologic essence of this opposition which is included in formation of basic representations about binary structure of the world, its organisation by a principle "/another's" is not called in question.

The urgency of a category "/another's" for a media discourse of the international ratios speaks its timeless character defining research interest on any historical interval, in any concrete historical conditions. The opposition "/another's" exists in culture within millenia. Opposition «» and "another's" at different historical stages was expressed in various forms: war, struggle, collisions, aggressive campaigns, migrations. The category "/another's" possesses universal timeless character, impregnating public mutual relations on set of levels.

Importance of a category "/another's" for the international interaction, in particular, in media space, consists in it
Ambivalent character and in possibility to characterise different sides and gradation of the international mutual relations, simultaneously combining representations about "internal" and "external".

The semantic model of a category "/another's" can be described as prototypical structure with dim borders where «dualistichesky character of analyzed grouping predetermines allocation of two basic structural components - spheres“ the ”and spheres“ another's ”, based round a figure speaking. A nucleus of a semantic generality of a category is the subject of speech - I estimating the world concerning. The various phenomena entering into personal sphere of the subject of speech, form sphere“ the ”. That falls outside the limits personal sphere speaking, forms sphere space“ another's ”» (Kishina, 2009: 49).

In a political discourse the concept of "stranger" has different semantic fullness: "stranger" is «strange, foreign, placed outside of native culture»; it «strange, unusual, contrasting with normal and habitual okruzhenim»; it «unfamiliar, unknown and inaccessible to knowledge»; it «supernatural, all-powerful before which the person is powerless»; it «ominous, bearing threat for a life» (Sadohin, 2005: 69). V.G.Lysenko gives some treatments of opposition "/another's": etologicheskaja - «ratio biologically put in pawn in us to the stranger as to threat for the group» (Lysenko, 2010: 92); mythological - «model of the stranger as anomalies in relation to us - to norm carriers» (Lysenko, 2010: 94); moral, or model of antipodes - «they (carriers of the stranger) - our contrast, what we should not be» (Lysenko, 2010: 94); the racial; age and so forth

As the category "/another's" concerns to base, arising in human consciousness at the level which is not assuming the critical approach to development of the validity, she allows to parasitize on it konfliktogennym to senses and ideas that is realised in
Particulars in the modern media discourse which is finding out a conflictness at different levels.

In humanitarian scientific works of last years - on sociology, psychology, pedagogics, jurisprudence, linguistics - the aggravation of interest to studying of disputed interaction is observed. It is quite natural, as activity of people in all spheres is accompanied by collisions of interests, sights, approaches that finds reflexion and in speech communications. By V.S.Tretjakovoj's definition, the speech conflict is a display in speech of collision of two and more subjects in connection with a disagreement in which result one of the sides (S) meaningly and actively operates to the detriment of another (physically or verbally), and the second side (), realising, that the specified actions are directed against its interests, undertakes reciprocal actions against the first participant. The researcher underlines, that the conflict can arise only on the basis of communicative contact, and criterion of a conflictness is degree nekontroliruemosti, intensity, aggression of reaction of the recipient which it, realising, that speech influence is directed on it or and on it too, carries out in reply to similar speech influence. During the conflict occurs «unilateral or mutual nepodtverzhdenie role expectations, a divergence of partners in understanding or a situation estimation» (Tretjakova, 2003: 37) in which the feeling of an antipathy does not disappear, and kommunikanty do not carry out any grinding in to each other, co-ordinated soizmeneny behaviour. These lines are characteristic and for the discourse chosen by us.

The competition - the opponent of cooperation - assumes some productive degrees: 1) competition, 2) rivalry, 3) confrontation, «when from one participant interaction arises intention to cause to another a damage, that is contenders turn to enemies» (Andreeva, 2010: 107). The conflict as «exclusively difficult joint action at least two sides united by opposition»
(Zdravomyslov, 1995: 101), becomes the reason of disputed dialogue. Therefore steadfast interest causes today disputed speech behaviour. The new discipline - speech conflictology - considers the speech conflict as the problem of the interpersonal interaction which have arisen because of intended or inadvertent communicative failure (Speech conflictology, 2008). Inexact or too difficult statements of the sender (Gorodetsky, 1990: 49), or it otnesennost to such communicative type which is focused on disputed interaction and which «can be defined as disputed, confrontational» (Tretjakova, 2009: 15) can make the reason for last. If communicative failures because of discrepancy of statements, abnormality of construction of expressions, too difficult messages on the structure, different methods of reduction of speech have character inadvertent installation on disputed interaction is already a part of a semantic position, intelligent achievement of the purposes both on interpersonal, and at interstate level.

The conflict as «the sharpest method of resolution of the significant contradictions arising in the course of interaction, consisting in counteraction of subjects of the conflict and normally accompanied by negative emotions» (Antsupov, 2000: 81), has such structure: a conflict situation, positions of participants (opponents), object, "incident" (the starting mechanism), development and the resolution of conflict (Andreeva, 2010: 108).

The conflict is a special type of interaction which assumes «presence of opposite tendencies at subjects of the interaction, shown in their actions» (Andreeva, 2010: 107), and «as social interaction is carried out through the certificate of speech communications so far as the nature of the last is defined in the most essential and considerable image by social interaction»
(Sidorov, 2008: 12). Researchers of speech conflictology speak about strong communication of speech disputed dialogue with not language means and with an extralinguistic situation in whole (I.N. Borisov, Of this year Ilenko, V.S.Tretjakova).

Disputed adresovannost characterises the initiator as konfliktanta: «its is active-disputed communicative behaviour is characterised by confrontational installation, provocative speech behaviour, sometimes aggression and is« the starting mechanism of "conflict" (Borisov, 2008: 37). From the point of view of dialogue psychology, «if initsialnyj a communicative message of one of subjects of speech dialogue frustriruet the requirement of the partner such message is konfliktogennym and with a high share of probability will cause aggressive reaction and will provoke the conflict» (Egides, 2013: 61).

Thus, to the second participant, Another, the jet role - a role responsora which cannot be considered as the passive is imposed. Responsor within the limits of dialogue is capable to show the communicative initiative and to participate in management of the conflict, and it «the communicative behaviour can vary depending on the purposes, installations, type of the person and communicative experience of the participant» (Borisov, 2008: 37).

The special place in disputed speech interaction is taken away intentsionalnomu (potential) disputed dialogue, which, according to E.N.Shiryaev, «is directed not on provoking« finding-out of ratios », and has opposite functional directivity: to extinguish the conflict in a germ» (Shiryaev, 2000: 81). In the given kind of interpersonal speech interaction the remark which author undertakes measures on conflict prevention in such situation of dialogue which potentially konfliktogenna is key initsialnaja.

Disputed speech dialogue at the international level yet does not mean aspiration of actors to enter the real international
The conflict, which, according to the American researcher of social conflicts L.Kozera is understood as «collision between collective actors concerning values, statuses, the power or rare resources, in which the purposes of each of the sides consist in neutralising, weakening or eliminating the contenders» (Tsygankov, 2004: 407). The speech conflictness operates in sphere of senses, instead of in force sphere, and is directed on demonstration of the semantic position which part is ascertaining of claims or collision of interests. In psychology and in speech conflictology to this phenomenon there corresponds concept of installation of the subject which is thought through a triad «environment - the subject (installation) - behaviour» where «environment does not cause directly behaviour of the subject, and first of all influences., forms installation on certain behaviour» (Tretjakova, 2009: 14). In psychology installation name an is complete-personal condition of the person, «modus the subject»: «Installation cannot be the separate certificate of consciousness of the subject, it only modus its conditions as whole» (Uznadze, 1961: 178). For the generalised subject - the actor of interstate dialogue - modusom, operating speech activity, on our belief, the semantic position acts.

That contradictions and mutual claims in the speech conflict have appeared, it is necessary, that there was a communicative contact: «the dialogue certificate inevitably should take place, is compelled to take place, even if groups are antagonistic» (Andreeva, 2010: 76). Disputed dialogue is a situation in which «one of the sides to the detriment of another meaningly and actively makes speech actions» (Tretjakova, 2003: 144). In turn the addressee operates in the answer: reacts to attack in the side adequate, in its opinion, methods. V.E.Ershov, investigating negation in the speech conflict, underlines, that it is constructed on «antinomii speaking and listening» (Ershov, 2012: 12). Differently, the speech conflict -

«protivonapravlennaja interaktsija","inadequate interaction in communications of the subject of speech and the addressee, connected with realisation of the language
Characters in speech and their perception therefore speech dialogue is under construction not to a basis of a principle of cooperation, and on the basis of an antagonism »(Tretjakova, 2003: 281).

The speech conflict assuming active speech interaction concerning a disputable subject, essentially dialogichen, that correlates with M.M.Bakhtin's theory which to any speech statement attributed property otvetnosti - understanding of the statement Another, «including otvetnost and, hence, an estimation» (Bakhtin, 1979: 301).

One of most konfliktogennyh is political speech dialogue in which interests different obshchestvennoyopoliticheskih forces face and where struggle for the power makes «intentsionalnuju base of a political discourse» (SHejgal, 2004: 5). Modern politological research specify in a main role of mass media in a current and development of conflicts, as «a media discourse, nesmotrja naego seeming virtuality, very much chastostanovitsja to the most real ploshchadkojrazvertyvanija and conflict escalation» (Savitsky, 2009: 85). Mass-media act «as the tool of lobbying and struggle against competitors in not information spheres (the finance, the power, raw materials)» (Achkasova, 2007: 137), thus becoming environment for disputed opposition.

In texts massmedia disputed interaction between people or social groups receives verbal expression: «the Conflict in publicism appears in concrete vital realities, details of human life, is shown in struggle and opposition of supporters and opponents of true» (Varustin, 1987: 107). The description of the disputed

The phenomena and situations of level of the international ratios in mass-media will organise distribution «supporters and opponents of true», from our point of view, according to type of political culture to which the author of the media text or its mass media as a whole belongs. Under the remark of the researcher of political conflictology of G.I.Kozyreva, the political culture frequently possesses the national
Specificity also allows, for example, to institutes of the government identical under the form to have in the different countries various functional appointment (Kozyrev, 2011: 158). The political culture forms system of the social values distributing political realities in system of co-ordinates from positive"to negative", or from good"to bad", that corresponds also to conceptually-language orientation of any person. Distinctions in understanding of values in the different countries conceal in themselves danger of the conflict.

In a media discourse disputed dialogue, as well as co-operative, is isolated at occurrence in media space adresovannosti or otvetnosti. In texts competing there are semantic positions of the sides interaktsii, that in publicistic materials is realised through repeating scenarios which are more various, rather than the co-operative. Disputed intertext interactions are characterised by that are infringement of the Principle of Cooperation (on Grajsu). Dialogue-consent is standard, its participants harmoniously communicate, not having collision of interests and uniting in the face of the general danger. Disputed speech dialogue is a deflection from norm which is realised in numerous typical scenarios: «deflection from norm is various, therefore possesses rich stock of expressiveness» (Arutyunov, 1990: 180).

Disputed adresovannost it is found out in texts of mass-media on occurrence of the lexicon, important charges, threats, indignations, critics. To name fair concerning a media discourse these displays by the provocative. Provocation as an aggressive measure of influence is directed on «instigation someone to actions which can cause heavy consequences for it» (BTS: 1002). Aggressive

Statements are shown object adresovannosti through popular communication media where as the addressee the audience acts. The researcher provotsirovanija in social and a mass communication V.N.Stepanov so
Defines a provocative discourse: «this complex genre formation in aggregate the linguistic and extralinguistic factors, expressing provocative intention of the sender to correct communicative activity provoked and to cause in it a shown provoking psychological condition which mismatches an actual condition of the recipient provotsirovanija» (Stepans, 2008: 93).

In a media discourse about the international ratios initsialnaja provocative speech is based on discussion of the fact, event or a situation, taking place in one of the countries (it is possible, and in the third, not participating in interaction, the country) and received an estimation in a remark-stimulus.

As has shown a material, remarks-stimulus are turned to semantic extrema of interaction and in provocative speech stimulate occurrence of typical communicative situations in which semantic positions compete and express, accordingly, condemnation, reproaches, charges:

1) charge: «the Minister for Foreign Affairs of the Great Britain Boris Johnson has accused Russia of a war tightening in Syria» (Lenta.ru. 25.09.2016). For such methods of aggressive stimulation instructions of the subject of charge, object and a subject are characteristic;

2) threat/requirement: «David Cameron has threatened Russia with" essential sanctions ”». At such kind of stimulation the threat formulation occurs against an estimation opposite side action: «the prime minister of the Great Britain David Cameron has declared, that“ illegal actions of Russia in Ukraine left on new level ”» (news agency REGNUM. 23.02.2015);

3) the message on measures: «Russia as punishment it is necessary to deprive of large international tournaments»; «the British union of biathlonists declared boycott of a stage of a World Cup in Tyumen» (Gazeta.ru. 21.12.2016). For such method of disputed dialogue it is characteristic preskriptivnost;

4) the message on position change/strengthening: «Angela Merkel (Angela Merkel) declared yesterday, that in case of its election as the chancellor on September elections, will occupy“ critical ”a position concerning the president of Russia Vladimir Putin» (InoSMI. 15.07.2005). The given type of stimulation is focused on forecasting of the further interaction;

5) provocation: «the Head the Ministry of Foreign Affairs of the Great Britain Boris Johnson would like to see demonstrations at walls of the Russian embassy in reply to actions of Moscow in Syria» (TASS. 11.10.2016).

In a mode otvetnosti the media discourse shows reciprocal remarks which are filled by "secondary predicates» (N.D.Arutjunovoj's expression) which essence in an estimation of the validity of the first (initiating) remark more often. The estimation of an initiating remark - stimulus remarks - - on N.D.Arutjunovoj's supervision, is possible by means of variety of language resources in a remark-reaction: the estimation can be expressed through «modusnye words (undoubtedly), nouns (the truth, lie), finite verbs (to be mistaken, lie), adverbs (so), short adjectives (agree), phraseological units (needless to say), words of the general acknowledgement equivalent to the offer and negations (yes, is not present)» (Arutyunov, 1990: 178).

In a media discourse devoted to the international ratios, there are following kinds of remarks-reactions:

1) negation of justice of charge: «“ to the British military minister before to be started up in unconvincing reasonings on ostensibly responsibility of Russia for a situation in Syria and, in particular, in Aleppo, it is necessary to reflect, and what is made by the Great Britain in this unfortunate country? ”- has declared Konashenkov». (RIA Novosti news agency. 10.10.2016). This type of remarks-reactions is sated by estimated lexicon, constructed on opposition.

2) negation of justice of the requirement / threats: «In this occasion it is necessary to underline, that requirements about an output so-called
Foreign armies from Donbass have no ratio to a reality because no foreign armies in territory of Donbass by definition are present »(Lenta.ru. 27.05.2016). The given kind of remarks-reactions is focused on an estimation of adequacy of requirements or validity threats.

3) the message on reciprocal measures: «Certainly, any plans on approach of a military infrastructure of NATO to the Russian borders lead to reciprocal steps to restore necessary parity» (RG 08.10.2015). The given kind of remarks-reactions is constructed on the proof of inadequacy of measures (with use otritsatelnoyootsenochnoj lexicon), the description of own actions occurs to use of is positive-estimated lexicon.

4) the message on reaction to change / position strengthening: «“ Mej has suggested the USA «to involve Putin in interaction, but to be on the alert». Before London openly called for enmity. Cautious shift in positions ”, - has written Pushkov on the page in Twitter». (News. 27.01.2017). Such remark-reaction uses estimated lexicon and oppositions.

5) ridicule, trolling: «All is true, except two words: instead of"Russia"it is necessary to put the"Great Britain", and instead of“ Syria "-" Iraq ”(Lenta.ru. 25.09.2016)";"“ it is visible, Boris Johnson has passed from words to business and has used the weapon with which threatened Russia, - shame ”, - has written the official representative Russian dipvedomstva. -“ Really for it it is a shame To us ”» (TASS. 11.10.2016). For the given remarks - of reactions the withdrawal from a direct theme of disputed interaction towards expression of the generalised estimation of another kommunikanta (the initiator of disputed dialogue), towards depreciation of its semantic position is characteristic, that in modern researches of speech practice of media is qualified as trolling - «destructive
Method of speech behaviour in mass-media at which another's semantic position is exposed to ridicule »(Duskaeva, Konjaeva, 2016: 49)

Remark-stimulus estimation in a reacting remark in a disputed discourse eksplitsiruetsja by means of negation, as «without application of negation and a negative estimation (in any display - even in the latent form) the speech conflict cannot develop» (Ershov, 2012: 14). The negative estimation helps speaking to spend a line of demarcation between «» and "another's", that is a conflict basis.

In speech of the politicians who are making comments today on events of the international value, in negation and a negative estimation «emotions start to sound, breaking a style canon of speech of diplomats» (Shahovsky, 2010: 24). As an example quite often arising style interference can serve in speech of the Russian officials standing on protection of a position of Russia. In this case on informirujushche-influencing (including for the account emotivov) style of the publicistic text lines officially-official style, instructions and ascertainings are imposed. The style interference is shown, for example, in performances of the official representative of the Ministry of Defence of the Russian Federation I.E.Konashenkova and in comments in "Fejsbuke" Directors of Department for information communications Russian the Ministry of Foreign Affairs of the Russian Federation of M.V.Zaharovoj. Normally their statements represent speech reaction on information the stimulus-condemnation, supposed to Russia, and are under construction by a principle of a reciprocal remark (on M.M.Bakhtin). More often these texts are formulated in the genre form of a sneer. It would Seem, speech of state representatives should be characterised by the lines peculiar officially-official style with its accuracy and impersonality. However in style of messages in sotsseti, and also at press conferences the officially-business stylistics leave on the second plan and are shown only on occasion. On the foreground the stylistics of publicistic influence are put forward.

The irony containing in reciprocal remarks, bares absurd of claims shown to Russia. For creation of ironical effect
It is used means with comic stylistic effect: metaphorical epithets («enchanting marasmus», "netlenka", «political losers","catastrophic nonsense","rusofobskaja a hysteria»); figures of speech («gramme of the flour, any tablet, any blanket»); a word-play («the Russian fighting ships do not require senseless escorts-services»); phraseology («a pot, do not cook»); nominations and the expressions peculiar to a position of the opponent (Moscow, «a handwork of the Kremlin»), etc. (see: https://www.facebook.com/maria.zakharova.167). Often the sneer passes in trolling with which help authors reduce the charges brought to Russia to absurdity, for example in kiberatakah: « And so, if now in States to start to sell tablets, antiviruses and hats with aerials with the signature «Means from Russian hackers», gains will suffice on three generations forward »(see: https://www.facebook.com/maria.zakharova.167). Meanwhile in the specified performances speech displays, characteristic for an official style are found out. In publications and I.E.Konashenkova's performances installation on ascertaining when he aspires to the accuracy which is not supposing inotolkovanija is obvious: lists the purposes of aviablows and their quantity, gives technical characteristics of the used arms, using thus quantitative names numerals, nomenclature names. Standartizirovannost, caused by specifications, it is found out in the form of the statements placed by M.V.Zaharovoj on a wall"Fejsbuka".

The style interference observed in concrete communicative situations, occurs as a result of use for realisation poliintentsionalnogo an author's plan of stylistic means of different style colouring. In our opinion, mnogofaktornost formations and poliintentsionalnaja the style nature determine difficult interstyle interaction, obrazuemoe in speech registration of the concrete text. All it is quite natural: formation of a creative plan - generation of senses, organizujushchihsja in hierarchy micro-and

makrointentsy which correspond with intentsionalnostju, to inherent sphere of dialogue, and intentsionalnostju, defined by the creator (Duskaeva 2012б: 9-16). The author's plan can represent set makrointentsy one functional style and mikrointentsy another, the hierarchy embodiment intentsy in style of the concrete text and leads to an interference of styles.

So, we have found out, the international ratios as process of interaction of the states assume collision of semantic positions on which basis each international actor builds a line of conduct in relation to other actors. Formation of a semantic position of the international actor is influenced by its purposes within the limits of a world policy, its strategy which directly are not articulated and consequently be revealed more often can only a post factum - «from the point of view of behaviour of the subject, i.e. from the point of view of the analysis of consequences of its acts, instead of thoughts and declared intentions» (Tsygankov, 2004: 255). However in the short-term prospect which is not assuming detection latent state intentsy, revealing of features of speech characteristics of interaction of semantic positions within a media discourse relaying semantic positions of the states, is obviously possible in media texts.

Disputed, or discording, semantic positions co-operate in concrete texts-statements where the author - the journalist, becoming on protection of one of positions, perceives a semantic position of the opponent an element of the general hypothesis about the addressee (on L.R.Duskaevoj), thus considers it as opinion of the "second" person in substantial and speech structure of a speech genre in which its material is executed. So basic dialogichnost journalistic speech genres becomes complicated one more dialogue - dialogue of the semantic positions developed by the states in the conditions of the international dialogue. At the present stage discording semantic positions appear in such
The communicative situations presented in a Russian-speaking media discourse in which the Russian side formulates answers to charges and the reproaches presented by the British and German semantic positions.

Today among Russian registered the Internet-smi acts as the basic repeaters of the senses proceeding from establishment of Germany and the Great Britain a portal "InoSMI" and "Ino'GU" (resource Russia Today - https://russian.rt.com/inotv) which publish translations of articles, comments and an essay of the western analysts. Initially these materials are published in the largest newspapers of the Great Britain and Germany and are intended for a foreign audience.

As sources of intertext dialogue for the given research text publications of a Russian-speaking segment of a network the Internet for 2015-2017, and also archival releases of the Soviet and British newspapers for 1984-1991 have acted

In the Russian media another's position appears only as a background for expression and acknowledgement of the own. Initially focused on the domestic reader, the Russian mass-media ("Lenta.ru", "Gazeta.ru", etc.) reflect only elements of a semantic position of the western states in the ratio to concrete events or at citing of any public statements of foreign politicians.

Serial representation of a semantic position of the Russian Federation Russia Today »carries out MIA« (RIA Novosti news agency). It, according to the deputy minister of communication and mass communications of the Russian Federation of A.K.Volina, «powerful multimedia holding which informs the Russian point of view to a considerable part of the population of globe» (RIA Novosti news agency. 13.01.2016). A conductor of the prostate ideas is, certainly, news agency of Russia "TASS". Besides, as shows a material, a semantic position of Russia as the actor of world politics
Articulate not state federal news agency REGNUM publishing materials of authors, the Russian Federations protecting a position.

The explication of semantic positions of the states-actors in the specified mass-media forces to address to judgement of a role of valuable orientation in generation of the texts making a modern international media discourse.

The material analysis shows, that today again actual there are words of Soviet researcher V.V. Uchenovoj that activity of the publicist is impossible without «an ideological compass» (Uchenova, 1982: 49) as which it is possible to understand not so much political directivity of the thinking, how many in general the developed outlook and distinct representation by the journalist of the public purposes. The ideology - «system of values which contains an estimation of the public phenomena» (Uchenova, 1982: 50) becomes a systematising basis for the analysis of the international validity. Ideological representations of the journalist are entered in its social position which is «support of those or other social forces, by performance on their side, expression and upholding of their interests, is realised by the journalist and shown in its creative activity in different forms» (Prokhorov, 1998: 157). The social position defines all journalistic judgements and estimations if to it does not stir the factor of "customer".

G.J.Solganik underlines: «the Journalist (publicist) writes, certainly, from own name. But, being the representative of this or that social group, a layer, it it is free or involuntarily expresses interests of this group (layer), edition, the owner etc.» (Solganik, 2000: 34). As standards of professional behaviour and, in particular, valuable installations are born by collective the journalist identifies the interests and values with interests and values of the collective acting as a lever on the journalist that that did not put a damage to a common cause, respected its priority, promoted its successful realisation.

In journalistic collectives of various mass-media valuable installations vary. Moreover, valuable installations - a principle of formation of collective as «people with similar installations unite in collectives which unity of actions» (Vojtasik is inherent, 1981: 227). Differently, by a principle of vital priorities people also come to the same collective or create it together.

Let's address how explain concept «valuable installation» various areas of a science.

In the theory of propagation understanding of installation the following: «installation is generated under the influence of propagation, education and experience rather steady organisation of knowledge, feelings and the motives, causing the corresponding ratio of the person to the ideological, political and public phenomena of the validity surrounding it, expressed in operation» (Vojtasik, 1981: 223). This understanding of installations to close journalism because in it the big attention is given to "ideological" component. One of kinds of psychological installations - installations valuable.

D.L.Strovsky understands set of ideas, means and activity methods, and also degree of sequence of their application and realisation as valuable installations in a daily life (Strovsky, 2001: 14). L.E.Varustin deduces private definition of valuable installation, applicable by a daily life of the newspaper. He says that valuable installation bears in itself potentially charges of the traditional approach, sample thinking. Thus the newspaper, aspiring to order, group and bring under the general denominator of headings the most different facts and the life phenomena, increases a force field of "rubric thinking» (Varustin, 1982: 36), traditional representations and estimations. That is valuable installations in a certain measure stereotipizirujut journalistic thinking, forcing authors of texts to analyze the validity on the set algorithms.

According to the stereotypes recognised in a professional generality to which the journalist belongs, that and analyzes the life facts because the installations generated in collective «act as predisposition to perception of the social phenomena in a certain direction, from certain social positions, as aspiration to achievement of definite purposes and ideals, as orientation to those or other values» (Bueva, 1968: 96).

Considering valuable installations as a basis for generation of stereotypes, L.E.Varustin argues that the thinking on a stereotype substitutes the concrete analysis, «laborious, from time to time trudnejshuju work on careful studying of the valid position has put selection of the facts for analogy, for a similar situation» (Varustin, 1982: 36). According to some modern theorists, occurrence of stereotypes is caused by the economic reasons, and «market kommertsializatsija mass-media, the rigid media competition and efficiency force journalists to think ready ideas», that opens manipuljativnuju essence of mass-media (Korkonosenko, Blohin, Vinogradova, 2004: 251). The political scientist Penalty - Murza establishes Of this year the reasons of why the person gravitates to primitive explanations of challenges. It, referring on At. Lippmana, explains, that process of perception of the information - «it only mechanical adjustment still the unknown phenomenon under the steady general formula (stereotype)» (the Penalty-murza, 2001: 288). That is stereotype use in certain degree is convenient as for the journalist adjusting the facts of the validity under a template, and for the reader, at perception of news comparing it with the knowledge of the world. Considering those or other problems, it, possessing predisposition of perception (Bueva, 1968: 98), reacts to them strictly definitely, and, according to those installations by which he has got used to be guided, "adjusts" them to a stereotype. As writes P.Burde, «journalists have special"points"through which they see one and do not see another and thanks to which they see
Things definitely. They make a choice and design the facts selected by them »(Burde, 2002: 32). Hence, each journalist chooses from the life facts what, according to its understanding of a social position and with its stereotypes, make a problem.

The journalist in a special way interprets the facts so that from them to "choose" a problem which then can be formulated in the text. This "choice" very much we mean, because «to choose a problem - means, in effect, to define type, structure, the maintenance and the form of the future product because further it is necessary to plan the decision of this problem, instead of any another» (Pronin, 1981: 72). Variants of the decision of a problem which will be offered by the journalist in the publication, will correspond too with norms and principles of that group with which it is connected, and with an information policy of the edition on which it works.

The semantic position including valuable installations of the journalist, goes back to the information policy of that mass-media in which he works. Under an information policy, after E.P.Prohorovym, we understand «the ideologically-creative concept of the conducted ideologically-thematic lines which character of working out is defined by a social position of data of mass-media and is embodied in aggregate accepted forms of realisation of the program, a direction» (Prokhorov, 1998: 226). The information policy can provide «pluralistic guiding problemnoyotematicheskih lines», but more often the edition direction happens is accurately enough defined, therefore occurrence of the publications contradicting the information policy of the edition, probably is rather rare, the Opinion of edition is published with a mark «can not coincide with opinion of the author».

Characterising work of the western journalists, the deputy minister of communication and mass communications of Russia has noticed, that «today is very frequent both in the USA, and in the Great Britain there is no alternative point of view. There is a mainstream, there is that“ political correctness ”which has already reached such peaks and such heights which agitpropu the CPSU Central Committees even did not dream» is called
(RIA Novosti news agency. 13.01.2016). Accordingly, the Russian broadcasting to foreign countries is positioned as possibility for the western audience to overcome «even not Soviet, and is faster, North Korean understanding of uniformity and unitized approaches» (In the same place).

The Russian media space presence of such resources as "InoSMI" and "Ino'GU", ensures polylogicality formation in validity display, realises pluralism of opinions in a society which realisation of such important principle of functioning of journalism as objectivity in reflexion of world events in turn is.

The reference in our research to archival materials of the Soviet and British newspapers of the period of reorganisation in the USSR (1984-1991) has allowed to track dynamics of a speech embodiment of semantic positions of Soviet Union and the democratic Great Britain in a media discourse. The Soviet ideology in the democratised state was deformed, so valuable reference points of the Soviet journalism were transformed. At the same time the British press of radical valuable shifts has not undergone.

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A source: IVANOVA Lubov JUREVNA. SPEECH REPREZENTATSIJA INTERTEXT DIALOGICHNOSTI In the MEDIA DISCOURSE of the INTERNATIONAL RATIOS. The DISSERTATION on competition of a scientific degree of a Cand.Phil.Sci. St.-Petersburg - 2018. 2018

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