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LEADING-OUTS TO THE CHAPTER I

Transition to the informational society, a dominance of the concept of a postmodernism was caused by considerable conversion in sphere of interacting of crop and media. Improbable complexity of semantic, technological and social systems, loss by them in the course of their development of basic organizational bases, mixture of various principles and styles within the limits of the same system as result of its development - all it has complicated possibility of rational knowledge sotsiokulturnyh processes. Process is aggravated with a trend of many systems and groups to closeness, to meaningly cultivated ezoterichnosti, to blossoming and augmentation irratsionalisticheskih movements.

The crop maintenance varies also. Seeming once strong the cultural hierarchy disappears. The crop is differentiated on malozavisimye or at all cultural styles independent from each other, forms and a way of life. The high crop is no time finds the subcultural status. The teleindustry which was observed as proizvoditelnitsa a tongue-tied mass culture earlier, gets new, not function inherent in it earlier, - function of the producer and the distributor of new vital forms and vital styles. The television becomes the compiler of new crop.

Value and role of screen arts in this aspect increases. Today screen arts - complex means of development by the person of world around (in its social, moral, psychological, art, intellectual aspects), aesthetic perception of society.

In the work the Cinema and new psychology says M.Merlo-Ponti that the new psychology and modern philosophical theories converge that, unlike classical, the reason and the world, own and another's consciousness, but the consciousness launched in the world, substituted to a sight of others and learning at them represent to us not, than it is itself. The bulk

Phenomenological or ekzistentsialistskoj philosophies consists in

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Surprise by this inseparability me from the world and me from another .

Paraphrasing a known proverb, with the big share of justice it is possible to confirm: tell, what transfers you look, and I will tell, who you. The present condition of a society has got to direct dependence on teleproducts of last two decades. In a modern media content transfers criminal, scandalous, ezotericheskoj (magic, an astrology) and glamour subjects predominate. In this situation the role of cultural and educational transfers of the Russian television especially increases. Gumanitarizatsija telecastings - a public ringing and necessity of development of cultural level of an auditory.

Art functions - aesthetic, gnoseological, didactic,

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Compensatory, organizational, communicative, - entirely coincide with television functions. However art language - products of crop and images, television language - programs and types. When in a course stadialnoj differentiations the crop has separated spiritual activity from utilitarian, art becomes independent area.

Inartistic forms of creativity get applied character, and among them - a television. Having the general prafunktsii and praosnovu with products of high crop, the television integrates fundamental functions of art, but thus creates own expressive language. The television uses many means of art crop, modernising these means under own format and style of media sector. [68 [69]

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A source: Oganesova Julia Arturovna. EXPRESSIVE MEANS of TELEVISION PROGRAMS of CULTURAL-EDUCATIONAL SUBJECTS. 2014

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