1.3. A role of social factors in formation of a youth media discourse and its functioning in mass media space

In the end of XX - the beginning of XXI centuries of mass media become the real force, making considerable impact not only on a society life, on public opinion formation, on consciousness of people, on system of cultural wealth, but also on speech practice of society.

A role of mass media in the modern world, their influence on development and language functioning define constant interest to studying of media texts as a whole and newspaper texts in particular. The media text is considered as «a base category of media linguistics, a science in which frameworks« there was an integration of isolated researches of various aspects of media speech all before in the uniform ordered system »[Dobrosklonskaja T.G., 2012, 89].

The epoch-making break of a boundary XX and the XXI-st centuries in Russia is interfaced to process of the most complicated social conversions which have mentioned all spheres of a life of the Russian society, that, certainly, should affect and on
Character of language of mass media communications. Radicalism of occurring changes became «really a fertile field for prompt shoots of new ideas which resolutely gained confidence and hearts of participants of public dialogue» [Mansurov V. D, 2007, 4].

Failure from ideological dogmas of an epoch homo sovieticus, removal of all taboos with samoreprezentatsii the author in the media text and finding of the absolute freedom of speech interfaced to market elements, which steels, by M.N.Volodinoj's definition, the "basic" suppliers of "collective knowledge» [have qualitatively changed as a condition of functioning of the mass media, Volodina M. N, 2005, 36], and media language, «showing new tendencies of modern rhetoric» [Annenkov And. V, 2005, 70].

Most likely, these processes can be estimated today differently as they have led a miscellaneous and not always to results deserving only positive estimations, that the public word, having received unconditional «freedom guarantees» [Prohorov E.P., 2004, 254], became not only an effective remedy of "formatting" of mass consciousness, but also its high-grade spokesman however is important. From only declared value of culture freedom has turned to the real factor of the creative activity which more has been not held down by any rules, ideological dogmas and party installations.

Modern «the subject-founder of the media text, - writes S.I.Smetanin, - appears at the reader as the person independently comprehending and estimating a real situation, showing the world outlook and individuality language raskreposhchennostju, aspiration to depart from a cliche gazetnoyopublitsisticheskogo style» [Smetanin With. I, 2002, 5].

Active demonstration of hostility in mass-media, and also its rooting allow to speak finally about intolerantnosti cultures.

Intolerantnost in mass media it is shown in formation of speech mechanisms.

Intolerantnost in Russian it is expressed both lexical, and grammatical means. Language research intolerantnosti begins with lexicon as it is the precondition in its identification. For example, we will address to youth magazine about music "metalajzer": «.rezultat the spent efforts, without dependence from spent babla, at all that.» [Kipelova A//Metalizer. 2013. - December. - №21. With. 26], «the linear producer on a platform. zampom on muzzles. And to that similar trades.» [A syndrome of the lost generation//Metalizer.

2012. - March. - №19. С.24], «.luchshe throw all to devils dog and be not dishonoured. Otherwise about you will write the same mean, crazy and moronic review.» [Blood Pollution//Metalizer. 2012. -

August. - №20. With. 7], «Greetings, dudes, how are you doing in the old city of Samara?» [Elias//Metalizer. 2011. - November. - №18. С.6], «Nishtjak has passed... Thanks good girl Ksjushe!» [Molecu//Metalizer. 2011. - №16. - March. With. 43] or to magazine about computers and computer games "Spike": « The same hogwash, I look for a long time and I wait for new series in 14th season. - the dude, you of that! 14th season entirely left for a long time »[the Verdict//the Spike. 2013. - №5 (135). - May. With. 15],« All other games are prostitutes who offer you a little normirovannogo pleasures for money »[Leaving from the car, do not forget the guns//the Spike. 2013. - №5 (135). - May. With. 15],« However if at you suddenly has not flashed, and tomatoes have not blossomed - not terribly. Shoot at everything, that moves and not strongly reflect on deep philosophical problems »[Charisma//Metalizer. 2011. - №16. - March. With. 24]. For the given youth media texts functioning of aggressive nominations concerning the person is characteristic.

By means of verbs in a modern media discourse negative atmosphere of all statement since the verb comprises is created
Powerful figurative means. For example, «it is not forgotten to moisten drinks with alcohol.» [Charisma//Metalizer. 2011. - №16. - March. With. 24], «JAnenavizhu white, I hate red, but together this combination involves more likely, than pushes away», «we will cut the music to the last» [Aproniana «Who Dies in Siberlan Slush»//Metalizer. 2012. - July. - №19. With. 14], «.ja it is sincere prus from ours muzla, therefore at concerts violently ugaraju and kolbashus!» [Endname//Metalizer. 2011. - November. - №18. С32].

Grammatical expression of language intolerantnosti is expressed in designs, not characteristic for Russian. So, for example, «the Pancake, rarely I have tried to look a film ten times successively!» [Green strashen//Metalizer. 2011. - March. - №16. With. 47], «ourselves not so in a course of all nuances, but think would be abruptly otzhech in Crimea and to have a drink local wines» [the Voice of the prophet//Metalizer 2011. - August. - №17. With. 34].

Research of media texts from the point of view of linguistics is lingvokulturologicheskoj a problem, the attention to which allows to understand process of formation of the modern language person. The problem of changes in language became especially actual in the end of the last century in connection with serious sotsiokulturnymi conversions: changes in a way of life, the new economic principles, new technologies. Before a society and language new problems are put.

Along with occurring changes of one of characteristics there is speech "posterisation". Degree admissible in it considerably grows. Begins comprehensible to afford «speech liberties». Moreover, it is known, that at the heart of communicative failures the speech inconsistency of the language person, as a rule, lays. For masters of a feather it is criterion of their nonprofessionalism which fatal consequences the mullions-strong audience consuming daily mass media production can feel on itself. At the same time, attraction of words from «risk group» does not testify at all that the journalist does not own
Norms of Russian literary language. Simply in constant searches of an expression he not always cares of that it was aesthetically well-founded. «Laziness, the reference to absence of time, orientation on deshyovyjp opulizm and shocking - all it leads to that the journalist uses far not the best lexicon of Russian, that which is pushed out by a momentary mode on a surface. Thus he does not try to go deep into other layers, does not use all riches of language. As a result the worker of mass media not only does not enrich the lexicon, but also ogrubljaet language of mass-media, the Lisitsky L does its primitive» [. G, 2010, 154].

Substandard elements that leads to gradual fastening of lowered, vulgar, slangy, quite often obscene lexicon get into language.

For jazykl functional dynamism - use in official spheres of units which are on periphery literary jazykl and even behind its limits (popular speech, a slang) today is characteristic. Areas of communications which made earlier an accessory kodifitsirovannogo literaturnogoja zyka, began to replenish actively marginalnymi with elements.

The brightest reflexion of language dynamics is observed in the communicative environment of youth that is shown in a youth slang, or slenge. The dictionary of a youth slang (slenga) as the young generation which yet has been not connected by literary norm and influence of tradition, the first perceives technical and social innovations extends and gives them colloquial names.

The analysis of a role of mass media on intralinguistic, or intralingvisticheskom level assumes studying of influence of mass-media on functioning of language within the limits of one lingvokulturnogo an area. Speaking about the language processes as which starting mechanism mass media serve, first of all it is possible to allocate the following:

1) the tendency to washing out of accurate style borders;

2) distribution of norms of colloquial style to the base case of media speech;

3) duplicating erroneous recheupotreblenija (grammatical errors, incorrect compatibility etc.);

4) decrease in speech norm for the use account in mass-media of jargons, not standard lexicon etc.

Jazykovo-stylistic changes in modern youth mass-media are great and significant and presented mnogoplanovo: at substantial, semantic and stylistic levels, and also in redistribution of means of common language. «The mass media discourse is especially sensitive to such language and cultural influences and instantly reacts to them. It is connected by that the mass media discourse bears on itself the press generirujushchegoaego a lingvo-cultural code... And, hence, Ivanova S.V., 2003, 22] is noted cultural urological markirovannostju» [.

Certainly, cultural urological markirovannost media discourse texts, that is «determinancy in a choice of language means factors of an ethnocultural order, first of all, is a consequence of language units filling the text» [Ivanova S.V., 2007,18]. Lingvokulturnaja specificity is realised in semantics, sintaktike, the pragmatist of a language character. Thus, it is created kulturonosnoe a cloth of the text which assumes additional quantum of the text information.

Prompt both constant acceleration and updating — leading characteristics of a modern life which there lives the Russian youth. Scientific and technical revolutions do dialogue by extremely dynamical system, stimulating radical change of social communications and forms of human communications. At modern culture there is a strongly pronounced layer of innovations which constantly crack and reconstruct cultural tradition, complicating thereby processes
Socialisation and adaptations of the person to constantly varying conditions and life requirements. Complication sotsiokulturnoj a reality accompanied fragile traditions and norms of different spheres of a life, prompt and comprehensive distribution of products of a mass culture is caused by menacing scales of modern crisis of dialogue.

The major processes of awkward age of youth is expansion of the vital world of the person, a circle of its dialogue, a group accessory and type of people by which it is guided. Modern technologies move apart dialogue frameworks. «Internet occurrence has allowed modern youth« to hang »in chats (from an English word chat - chatter) and by that considerably to expand the circle of contacts. And as a great bulk communicating thus, - youth anything surprising is not present that there is a mastering of corresponding norm of speech» [Fedorova L.L., 2000. An Internet resource: http://rus.1september.ru/article]. For example, «Load dancing number; put husky to liked numbers; win abrupt equipment.» [Become a star hip-hopa with OOPS!//OOPS. 2013. - № 4. - April. С.15], «I do not know, that I would do without Fejsbuka, when I on work; My God, thanks for Skajp!» [Onlaine fignt mode on//OOPS. 2013. - № 5. - May. With. 43].

At formation of the person, character, the behaviour of the teenager in various situations is defined by the certain intermediate position passing from the children's world in the adult. Such special condition of the teenage period finds also other definitions - "transitive", "difficult", "critical". In them complexity and importance of developments occurring at this age is fixed. «Transition from the childhood to vzroslosti makes the basic maintenance and specific difference of all sides of development during this period - physical, intellectual, moral, social. In all directions there is a formation qualitatively
New formations, there are elements vzroslosti as a result of reorganisation of an organism, consciousness, type of ratios with adults and companions, methods of social interaction with them, interests, informative and educational activity, the substantial side moralnoyoeticheskih the instances mediating behaviour, activity and ratios »[Davidov V.V., 1979, 23]. The teenager, in turn, yet not belonging completely neither to that, nor to other world, searches for supports at contemporaries and builds a wall of alienation from the adult.

The important factor of development of the person of the teenager is its own «the social activity directed on mastering of certain samples and values, on construction of ratios with adults and companions, at last, on itself (designing of the person and the future with attempts to realise intention, the purposes, problems). However process of formation new will stretch in time. It depends on many conditions and consequently there can be on all front» [Davidov V.V., 1979, 25].

Specificity of a social situation and the vital world of the teenager is shown and in mentality for which internal contradictions are typical, uncertainty of level of the claims, the raised shyness and simultaneously aggression, propensity to accept extreme positions and the points of view. «The teenage period consider difficult and critical. Such estimation is caused, first, by numerous qualitative shifts occurring at this time which sometimes have character radical lomki former features; it can occur in rather short term, often happens unexpected and informs development spasmodic, rough character. Secondly, occurring changes are quite often accompanied, on the one hand, by occurrence in the teenager of considerable subjective difficulties of a different order, and with another - difficulties in its education: the teenager not
Gives in to influences of adults, it has different forms of disobedience, resistance and the protest (obstinacy, roughness, negativism, obstinacy, isolation, reserve) [Davidov V.V., 1979, 12]. Also as the protest language of the teenager, and «the elements feeding this youth language serves also, is all new, nonconventional or rejected: speech of musical fans, musical TV, a computer slang and city popular speech, English language and a thieves' slang. Each of these components has the sphere, the subject and at the same time represents a wide field for loan» [to Fedorova L.L., 2000. An Internet resource: http://rus.1september.ru/article].

For a youth slang the emotionally-game beginning is characteristic. Youth, knowing how to speak correctly, speaks incorrectly, preferring to use condemned forms of speech, knowing the standard. As a major principle the element of a shock, a shake-up, a sneer serves. The call consists in it to a safe, succeeding society, aversion of its norms and samples.

In a youth slang such game reception, as rapprochement of words on the basis of sound similarity is used: for example, a lemon instead of one million, soap, emelja instead of e-mail.Также the important characteristic of youth speech - its "primitiveness" which sign is uncertainty and razmytost values. «The similar phenomenon has been noted in due time by D.S.Lihachevym for a criminally-camp slang. He has characterised it as the atavistic primitiveness of speech similar to diffusion of primitive semantics» [Fedorova L.L., 2000. The Internet - a resource: http://rus.1september.ru/article]. The similar example resulted also F.M.Dostoevsky, observing as muzhiks manage in the dialogue by one unprintable word, putting in it each time new senses. This primitive atavism Lihachev considered as illness of language - "infantility" [Lihachev D.S., 1992, 387] language forms.

The basic quality of a youth slang, formirueshchegosja a circle of contacts of the teenager, - the expressed atavistic primitiveness. «Except indistinct semantics, it is shown and in zanizhennosti those spheres of lexicon, its resources, and in stilisticheski the underestimated grammatical means used in speech whence are scooped; it, in particular, pejorative suffixes-njak,-nja (othodnjak, depressnjak, tusnjak, tusnja), truncations (botan), familiar suffixes in personal names (Dimon, Koljan, JUrets). And also loans from colloquial lexicon» [Fedorova L.L., 2000. An Internet resource: http://rus.1september.ru/article].

Complication sotsiokulturnoj a reality accompanied fragile traditions and norms of different spheres of a life, prompt and comprehensive distribution of products of a mass culture is caused by menacing scales of modern crisis of dialogue. Other reason of the use in youth speech of jargons is the requirement of young men for self-expression and counter understanding. Youth language means use of slangy words, abusive turns of speech as some kind of interjections or is simple methods of communication of offers. Aggression of the similar form of speech is unattractive and hardly can serve as the taste and eloquence certificate. This display is faster than "language illness» - thoughtlessness and negation of norms, primitiveness and the language atavism, inherent in teenage age.

All these receptions - the realised choice which is carried out in speech behaviour between teenagers. And the speech behaviour also is regulated by norm or antinorm. The modern youth slang chooses antinorm.

Thus, the youth slang represents the special language and symbolical form of development of the validity young generation. As a result of research of the youth magazines reflecting internal mechanisms of the organisation and interaction of members youth
Subcultures from mass-media, it is possible to draw an output, that representation about a youth slang as a literary language variant should be rejected.

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A source: Velim Elena Sergeevna. LANGUAGE FEATURES In STRUCTURE of the MODERN YOUTH MASS MEDIA DISCOURSE. The dissertation on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2015. 2015

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