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THE CONCLUSION

As a result of the carried out research we have come to the outputs reflecting system diskursivnyh of characteristics informatsionnoyoanaliticheskih of texts, included in a business media discourse.

1. The business media discourse in the present draws attention of the wide audience feeling requirement for analytical materials, reprezentirujushchih an economic crisis problem.

2. Audience expansion does not influence system of genres of the media texts included in a business media discourse, but puts pressure upon appeal strategy to an audience which find out obvious diskursivnye communications with a mass media discourse as a whole, and also with mass culture philosophy.

3. In media texts of information-analytical character

The wide spectrum of the receptions allowing the reader to track to the logician of selection faktologicheskogo of a material, so, degree of objectivity of the author's approach to interpretation of the facts is offered. First of all it is a question of system of hyperlinks to news agencies, materials of independent interrogations, data of rating agencies etc. As a result of the analysis spent in work we have come to conclusion, that, despite characteristic for the information-analytical media text

faktologicheskuju the density, quality of sources of the information can be subjected criticism, and possibility to make sure of reliability reprezentovannogo a material is not given to the recipient. At the same time movement on the hyperlinks, set by authors, assumes expansion of borders of a business media discourse for the account of the message of the information of political, social and sensational character.

4. The media text of an information-analytical genre cannot be considered and be perceived as the text, t. e without the account volume
The filling created including for the account of sendings to other materials. In work the output that media texts with the given genre characteristic are included in the information-analytical blocks including materials on a theme (this edition, similar becomes; this author or experts, other authors). The information-analytical block assumes two approaches to fixing of author's presence: 1) external minimizirovannost author's presence that creates effect of objective informing on a problem. The analytical component of blocks of such type is presented in estimated judgements of experts; 2) distinctly expressed author's position, reprezentirovannuju in problemno-analytical articles.

5. In system of information-analytical genres of media texts in which centre there is an economic media event, a key genre is the forecast. The forecast assumes informing and the rational argument in a context of analitiko-estimated judgements of the author about scenarios of development of financial and economic processes, including directly infringing on interests of a wide audience.

6. In the forecast are involved all diskursivnye strategy of the information-analytical media text: active use of numerical data, infografiki, semantic resources makrokontsepta "money", realisation of receptions of the co-authorship (readers are offered to offer the variants of forecasts). Besides, the forecast is a genre which allows to realise strategy of "the postponed action», having manipuljativnuju the nature.

7. The visual component is the obligatory requirement to the information-analytical genres included in a business media discourse, since. Promotes realisation of installation of a discourse on reliability.

In various kinds infografiki not only statistical data in a format accessible to perception are presented, but also
The rational component business medidiskursa, aimed at the rational argument and corresponding perception is fixed.

8. Multimedia possibilities of the economic media text are as much as possible used in a context of creation of PR-projects. In this case probably to speak about functioning in a business media discourse of the multimedia information-analytical media text in which equal value have the journalistic text, a photo, infografika, a video illustration.

9. Numerical data are a necessary condition of creation of the media text of an information-analytical genre, are used in structure of the media text as argument and counterargument, «strengthen dramatic art» (A.A.Tertychnyj) of the media text, function at all its levels. Numerical data promote formation of logic of the media text and processes of decoding of its senses.

10. For the account of numerical data in infografike there is an expansion of borders of a discourse: involving of the recipient in discussion sotsialnoyopoliticheskih the problems caused by economic processes. By means of the publication of the statistical data fixed in infografike, the edition shows the involvement in diskursivnye ratios with various sources of the information, ability to operate with the information on the processes occurring in economic and the politician;

11. Numerals in a business media discourse possess as faktologicheskoj the significance, and symbolical nagruzhennostju. Names numerals function not only in system of the message of statistical data, but also at level of creation of symbolical senses. Numerals often become a nucleus of symbolical metaphors: «the Sky in diamonds, in trousers one million";"New semibankirshchina";"How to sell one million";"15 full years";"Wedding on 2 million";"Cultural one million"""videobloger on one million» [http://www.rbcdaily.ru/magazine]. To processes metaforizatsii more often
In total the numerals fixing presence of something in big and very the considerable quantity when the reader not essentially to know exact figure are subject.

12. It is necessary to allocate such symbolical function of number, as convention in a designation of categories of quantity. In the media texts focusing the reader on the is rational-pragmatical argument, the formulas designating conditionally big, average or small quantity of something actively function, the hypothetical number is deduced. Thus, there is a game to number and numerical data, characteristic for a mass media discourse as a whole.

13. The semantic centre of the media texts involved in a business media discourse, is makrokontsept "money". The most actual genre for realisation of the semantic potential which has been put in pawn in data kontsepte, is the rating. Reprezentirovannye in a rating monetary conditions are estimated in a dollar equivalent. The audience receives, thus, a signal that the present value defining a place of the person in a society, its achievements, level of the financial superiority, possesses world currency, instead of rouble. Semantic opposition of rouble and world currencies (by a principle «» / "stranger") is connected in business medidiskurse with the statement of the superiority of dollar and euro and rouble discredit.

14. makrokontsept "money" tends to include the recipient in fulfilment of the cogitative operations connected with calculation of incomes / of expenses, forecasting of their increase or reduction, i.e. Promotes formation monetaristskogo thinking.

15. The system kontseptov which nucleus is makrokontsept "money" is included in strategy of creation of metaphorical senses both at level heading komleksa, and at substantial level of information-analytical media texts. Concentration of metaphorical senses in the analytical media texts included in the business
mediadiskursv present time it is extremely high (in 79 % of the analysed media texts the name represents a metaphor). This fact specifies in that, the business media discourse reacts to a crisis situation in economy, thus the rational beginning appears is subordinated irrational, caused by sensations of instability.

16. Characterising the modern analytical media text from revealing positions in it a category of the author, it is necessary to notice, that the category of the author directly is connected with genre qualities of the media text. In informatsionnoyoanaliticheskom the media text of the economic maintenance it is observed expressed polifonichnost displays of the given category as consequence of attraction of expert opinion, statistical data, results of interrogations etc. The speech plan of expression of the author is shown in the modern media text extremely poorly. In media texts analyzed by us (2 500 media texts) we have not found out speech formulas of presence of the author.

17. However the category of the author has not lost the value. Authors declare the presence at level of structurization of media texts, attraction of experts with certain characteristics, at level of the lexical and syntactic organisation of media texts etc. Actualisation of a figure of the author occurs for the account of metatext receptions, receptions of creation of ironical senses, appeal methods to intertekstualnym to strategy.

18. To the signs signalling about an estimation by the sender of the audience, it is necessary to carry: a principle of selection of media events; degree of objectivity of the media text; receptions of construction of the argument aimed at reliability; selection kontseptov; signs of use of specialised lexicon; means of figurative influence for the addressee; literacy of the media text.

19. Online editions show the tendency of expansion of the representations about an image of the reader to what the increasing volume of visual component of the media texts testifies, the limited volume
Economically named lexicon. At the same time the maintenance of a business discourse demands the differentiated approach to possibilities and requirements of target audience.

20. Depending on switching-on mechanisms in processes

Commenting, it is possible to speak about existence of three groups real (declared about itself) readers: casual (not the subscriber and not registered); the representative of target audience

(Registered); the reader-adherent (subscriber).

21. Readers of the first category show within the limits of a business media discourse such qualities, as aggression in perception of senses, is naive-optimistic perception of difficult economic processes, conviction that the existing system is capable to compensate or minimise all consequences of crisis.

22. Readers of the second and third groups expressed solidarity with a position of authors of the media texts declaring certain degree of switching-on of the economic media text in a political discourse. For these groups of readers it is characteristic sorazmyshlenie in the logician of authors, attempts of forecasting of the further development of a situation, the tendency to rezjumirovaniju, to search of an exit from a crisis situation.

As a whole it is possible to ascertain, that results of research confirm the hypothesis put forward by the author and testify to formation and functioning difficult, vzvimoobuslovlennyh, processes of rapprochement of various technologies of creation of senses dynamically developing in media space and appeal methods to an audience, characteristic for a mass media discourse.

It is obviously possible to assert, that the given research has quite concrete research prospects connected with the further working out of techniques of the discourse-analysis, allowing to consider the media text as the volume text formed on a basis
The certain technologies, included in system diskursivnyh the communications, creating certain effects etc.

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A source: Shevelevsky Ivan Mihajlovich. information-ANALYTICAL TEXTS In the BUSINESS MEDIA DISCOURSE (ON the MATERIAL of ONLINE VERSIONS of the RUSSIAN mass-media). The dissertation on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2015. 2015

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