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Violet (the appendix 7)


Violet also has set of shades: lilac, plam, fialkovyj, lilac, lavandovyj etc. In logos it is used infrequently. The dual relation to the violet is observed. On the one hand, for example, V.Kandinsky characterised it as «a painful sound», «something gone out and sad» 1, and in the test M.Ljushera concerns complementary colours and reflects negative tendencies [210 [211] [212], in our research violet colour has caused positive associations in the overwhelming majority of examinees. Other researchers notice, that communication of violet colour with luxury is improbably strong. So Mike Brennan spends the following analogy. For example, the bus painted in violet colour, will be perceived as more luxurious, than similar, painted in orange colour. However the risk consists that consumers will consider that journey by the violet bus costs more expensively. [213] Accordingly, violet colour, especially dark shades, can be successfully used in logos of the goods and the firms connected with luxury goods: jeweller, hour and antiquarian salons, elite furniture etc.
Men concern this colour neutrally, and here among women it is very popular. Violet causes positive associations in the majority of women: mysterious, seductive, regal,
Erotic etc., and according to some researches of 75 % of women name shades violet as the любимых1. For this reason violet, along with pink, it is often used in gender marketing. Today the gender approach to advertising and marketing is extended in such markets, as alcohol, confectionery products, home appliances, electronics and cars. Such "female" goods differ pink and lilac logos, packings or drawings more often. From alcoholic drinks lilac in a logo and communications vodka "Ladies'", beer brands «Eve», «Essa», «Dolce Iris» use. In design of "female" electronics and technics flowers are quite often used. For example, company "Samsung" has let out popular models of phones and smart phones in "flower" registration. The ruler «La Fleur» differs that panels of devices are ornamented by colours, the majority from which is executed in gently lilac scale. The vegetative ornament is popular and among manufacturers of multicookings: «Viconte», «Polaris», «Scarlett». Even a known brand
The writing goods «BIC» has let out a series in "ladies'" colours «BIC for her»: «ball pens only for women» - it is specified on a site of the company [214 [215] [216]. However, as many experts consider, this tendency will soon come to naught: «women are the same consumers, as well as men, and to limit to their goods in pink and lilac tones - means to live in the afternoon and to lose million advertising budgets». If not to speak about gender distinctions, violet it is popular in logos of the goods and services for women: a network of shops of costume jewellery «Lady Collection», deodorants-antiperspiranty «Lady Speed Stick», cosmetics for care of a body «Camay»), and also on packings of various manufacturers of paints for hair, stockings and stockings etc.
Besides it violet colour is used in advancement of entertaining institutions: night clubs (
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A source: Matveecheva Love Mihajlovna. COLOUR In MODERN JOURNALESE ADVERTISING: TECHNOLOGICAL And CREATIVE ASPECTS. 2014

More on topic Violet (the appendix 7):

  1. the Appendix
  2. the Appendix 4
  3. the Appendix
  4. THE APPENDIX
  5. the Appendix
  6. THE APPENDIX
  7. THE APPENDIX
  8. the APPENDIX 4
  9. the Appendix
  10. the Appendix
  11. the Appendix
  12. the Appendix
  13. THE APPENDIX
  14. the Appendix