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1.1.2.2 Theory of conventional figurative language D. O.Dobrovolsky and E.Piirajnen

D. O.Dobrovolsky and E.Piirajnen, authors of the theory of a conventional figurative language (which object conventional metaphors are, basically phraseological units), assert, that founders of the theory of a conceptual metaphor underestimate cultural specificity of metaphors [Dobrovolskij 2005: 121 - 144].

Remarks of a similar sort were stated for the first time by N.Kuinn who has paid attention that J. Lakoff, «as the representative of the American culture» has created «American kognitivnye models» [Quinn 1991: 63].

In connection with this criticism the theory of a conceptual metaphor has received the development in Z.Kyovechesha's book «Metaphor in Culture: Universality and Variation» [Kovecses 2005] where it has analysed the reasons of distinctions of metaphors in different cultures. In the dissertation the reasons of distinctions of metaphors about transfer in different cultures and in individual concepts of transfer, including influence of the cultural environment, cultural values also will be analysed and

Ideologies (section 1.2.4.2 and the conclusion see). Though universality of human experience, thanks to universality of a body, does many metaphors potentially universal, the theory of a conceptual metaphor should study carefully influence of cultural systems on metaphorical judgement as «it is impossible to study seriously reason without culture studying» [Kovecses 2005: 294].

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A source: SHATALOV Dmitry Gennadievich. METAPHORICAL JUDGEMENT of TRANSFER. 2014

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