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communicative strategy of belief within the limits of the Design demand

Before to pass to an illustration of language implementers of the communicative purpose induktora, it is necessary to consider the basic characteristics of concrete communicative strategy which find the application in texts of Design demands.

The general kontaktoformirujushchaja strategy represents a complex of the private strategy opening and finishing the Design demand. The establishment and contact maintenance induktora with the recipient plays a special role in achievement persuazivnogo effect of an investigated speech genre as these strategy are aimed at stabilisation of communicative balance between kommunikantami. In connection with this purpose put and realised by the author of the Design demand, the given strategy concerns minor strategy as she on herself does not carry out persuazivnuju function, but is a necessary intermediate link in a communicative chain without which communicative balance induktora and the recipient will be broken, that, in turn, can become a hindrance in realisation of a main objective of the Design demand.

Private strategy of an establishment of contact can be used or in the letter on transfer of the Design demand which is a direct part of one of kinds of the Design demand - formal or external proposal (the official document for granting of the external organisation, see 1.4. Structural elements of a speech genre «the Design demand»), or in the text of the Design demand on purpose initsiatsii
Friendly dialogue with the recipient where a keyword is "friendly", having potential to become effective.

In spite of the fact that verbalisation of this strategy has ritualizirovannyj character in this connection it is possible to name ways of realisation of the given strategy monotonous, deprived of a wide range of language means, construction of "healthy" partner mutual relations in case of infringement of norms of a business discourse is hardly possible. Therefore strategy of an establishment of contact is included in the list persuazivnyh strategy as it it is not direct, but «the Design demand» is indirectly necessary in achievement of the dominating purpose of a speech genre.

Private strategy of maintenance of contact finds the application in a final part of the Design demand and is valuable in realisation persuazivnoj functions as has for an object to summarise the information which induktor has informed earlier in the basic part of the Design demand, to sum up, to generalise the most essential positions of the concept of the project on purpose to repeat the presented material that strengthens it persuazivnyj effect. The technics of repetition of the information is actively applied in any persuazivnom a discourse as the recipient neosoznanno remembers the information presented some times even if it differently verbalizovana. Besides, strategy of maintenance of contact has essential value as the information presented in the end of the written statement, can be remembered is better, on it the special attention concentrates. This information can be a point in creation of definitive impression about the Design demand as a whole.

Besides it, strategy of maintenance of contact is aimed at preparation of soil for the further dialogue with the recipient, inducing it implitsitno or eksplitsitno to response. Therefore the imperative
The modality is characteristic for verbalisation of this strategy, as not for what another.

Strategy of the termination of contact has formal character, is applied induktorom not to break principles of construction of the business letter, and serves the purpose - actually to finish the written statement.

Self-presentation strategy is applied induktorom on purpose to present itself or the company (that meets more often in a context of the Design demand) in favourable light, to create the image or the image of the company inspiring trust, to result indicators of success of the company. Achievement of this private purpose should help induktoru with main objective achievement - to convince the recipient to approve the project, to undertake its realisation.

It is necessary to consider, that the strategy choice is defined besides the communicative purpose by type of the Design demand. So, for example, self-presentation strategy is not used in internal proposal, i.e. in the departmental document in a service record format as it is inexpedient to employees of the company reprezentirovat itself and the activity to the management. While in external proposal (the external demand), i.e. in the document for granting of the external organisation, self-presentation strategy can be key as even in case the recipient a sign with company activity induktora, it is necessary to "depict" the advantages over the companies-competitors, having proved why the company induktora is worthy and capable to undertake the decision of a problem of the recipient.

The general information strategy - set of the private strategy, which realisation represents special value for the recipient, as it by means of these strategy, verbalizovannyh
induktorom, gets knowledge of a certain problem and-or possible methods of its permission.

Private strategy of statement of a theme of discussion in a context of a speech genre «the Design demand» bears in itself not easier function of informing, and prepodnesenija it so that it has been accepted by the recipient. Transformation of the realised and acquired knowledge into its own installations is meant acceptance »not only perception and understanding the recipient of the presented material, but also« so that the recipient had a desire to arrive how it is necessary induktoru [Konovalenko, Konovalenko, 2012: 221-247].

The realised private strategy of statement of a theme of discussion bears in itself the key information on the project. Strategy finds application in that part of the Design demand which is devoted the problem description on which decision the offered project is directed.

Private strategy of the offer of the decision of a problem reflects specificity of the maintenance of any Design demand, namely: the Design demand contains the consecutive and detailed description of the actions directed on the decision of a certain problem, ways of its settlement.

The general strategy of an intensification persuazivnogo influences represents association of the private strategy, answering subject the purpose induktora to change the relation of the recipient to a problem and-or the ways of its decision described in the Design demand. Speaking about change of opinion of the addressee concerning any question, does not affirm at all, that its initial position necessarily should be disapproving, it could be absent in general, i.e. the recipient could not reflect on this problem.

Private argumentativnaja strategy within the limits of the Design demand acts in function: substantiations of necessity of realisation
The project, in a case if the Design demand is initiative (unsolicited proposal), i.e. carries out problem statement induktor; substantiations of a method of the decision of a problem and its term of money, in a case if the Design demand is not initiative (solicited proposal), i.e. the recipient specifies in existence of a certain problem, and the problem induktora - to offer decision as much as possible favourable or approaching for the recipient; instructions on prospects of settlement of a problem and prospect of its ignoring. This results from the fact that research induktorom problems, comprehension of its essence allows it to establish certain laws of its development and to predict result of realisation of the project.

Despite existence of scientific opinion concerning that persuazivnaja communications are equated to argumentativnoj [H. Gruenewald, 1985], in the given research, after A.V.Golodnovym, these concepts are differentiated on the basis of that intentions of the initiator persuazivnoj communications do not coincide with intentions of the initiator argumentativnoj communications [Golodnov, 2003: 95]. So, before the first of them costs aim to convince the addressee, i.e. the potential investor, to transform their passive dialogue, i.e. unidirectional pismennorechevoe action of the author of the Design demand, to active interaction of the author and the addressee. The purpose of the initiator argumentativnoj communications is to come to uniform opinion with the addressee on any question at issue, in a case with the Design demand, concerning an urgency of the put problem and a way of its decision.

On the basis of the aforesaid the Design demand concerns to persuazivnomu to a discourse in which frameworks induktor, i.e. the author, resorts to arguing that promotes achievement of the dominating purpose of the Design demand. According to it in
To the present work arguing is considered one of ways of realisation intentsii induktora.

The author of the Design demand resorts to private strategy of formation of an emotional spirit for influence on consciousness of the recipient through subconsciousness that will allow to create a context favorable for realisation persuazivnogo of influence.

It is necessary to specify, that the choice and sequence of strategy is defined by the communicative purpose induktora, type of the Design demand, features of an audience, and also the competence induktora in area persuazivnogo a discourse.

Strategy are not used induktorom separately, they have often something in common. Therefore in the given work sometimes the same examples are considered from the point of view of different tactics or even different strategy.

So, in the present paragraph the general have been characterised persuazivnye communicative strategy (kontaktoformirujushchaja, information, intensification strategy persuazivnogo influences), and also private persuazivnye communicative strategy (strategy of an establishment, maintenance, the contact termination, strategy of statement of a theme of discussion, strategy of the offer of the decision of a problem, argumentativnaja strategy and strategy of formation of an emotional spirit), involved in texts of Design demands, with the description of specificity of their application induktorom within the limits of this speech genre.

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A source: Torbik Elena Mihajlovna. PERSUASOUS COMMUNICATIVE STRATEGIES IN BUSINESS DISCOURSE (based on English-language project proposals). Thesis. Astrakhan - 2016. 2016

More on topic communicative strategy of belief within the limits of the Design demand:

  1. the Chapter II. Strategy and belief tactics in a speech genre «the Design demand» (on a material of English language)
  2. the analysis of the Russian experience of application of design management of welfare sphere within the limits of working out of strategy of development
  3. 2.3.1. Concepts «communicative strategy» and «communicative tactics» in the scientific literature
  4. Torbik Elena Mihajlovna. PERSUAZIVNYE COMMUNICATIVE STRATEGY In the BUSINESS DISCOURSE (on a material of English-speaking design demands). The dissertation. Astrakhan - 2016, 2016
  5. 1.3. ZHanroobrazujushchie signs of the Design demand
  6. strategy of belief and tactics of its realisation
  7. 1.5. Stylistic features of a speech genre «the Design demand»
  8. 1.4. Structural elements of a speech genre «the Design demand»
  9. TORBIK Elena Mihajlovna. PERSUAZIVNYE COMMUNICATIVE STRATEGY In the BUSINESS DISCOURSE (on a material of English-speaking design demands). The dissertation AUTHOR'S ABSTRACT on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2016, 2016
  10. I. «the Design demand» as a speech genre of a business discourse
  11. communicative tactics and strategy
  12. 2.1. Persuazivnoe influence in aspect of communicative strategy