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communicative the PR-discourse competence

Communicative the PR-discourse competence represent possibilities of each instance of a discourse (kreator, the reviewer, the recipient): developing under influence «systems of restrictions», imposed diskursivnoj a formation, communicative the competence exist as invariant forms of the author, object, the addressee and define conditions of formation of statements.

Concept «communicative the competence», developed a. Grejmasom both Z.Kurte and deduced by them from the immanent organisation of the statement as directly belonging to this or that type of a discourse, allows to define possibilities of each instance of the discourse, realised as result of a choice of language means by discourse manufacture. The concept has been based on the entered N.Homskim of a category «language the competence» which was understood as knowledge of the language by the addressee and the sender. This category considered within the limits of generating linguistics, «is dynamical and represents" system of generating processes "» [Alpatov 1983: 314]. Keeping a principle

Generations, A. Grejmas and Z.Kurte used concept "competence" as the conditions necessary for manufacture of a discourse, and differentiated semiotiko-narrativnuju and diskursivnye the competence. If semiotikoyonarrativnaja the competence is «the base grammar of the statement-discourse given to the certificate of the statement and assumed by it» [Grejmas, Kurte 1983: 490] diskursivnaja the competence «operates, since the moment of the certificate of the statement, regulates and models diskursivnye forms of statements - of results» [In the same place].

V.I.Tjupa, defining a discourse as system kompetentsy, has allocated according to instances of a discourse the following diskursivnye the competence: creative (metasubject), retseptivnuju (metaadresatnuju) and referential (metaobjective). The analysis within the limits of these kompetentsy
Allows to investigate process of generation of a discourse, its formation, or as marked a. Grejmas and Z.Kurte, it diskursivizatsiju (discursivisation).

1.3.4.1.

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A source: SELEZNEVA LARISA VASILEVNA. PARAMETRIC MODEL OF PR-DISCOURSE: PRAGMATICS, SEMANTICS, AXIOLOGY. DISSERTATION on competition of a scientific degree of the doctor of philological sciences. Tver - 2018. 2018

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  2. influence of an order of a discourse on retseptivnuju the competence PR - a discourse: markers adresovannosti
  3. influence of an order of a discourse on the creative competence PR - a discourse: the right to authorship
  4. influenceof an order of a discourse on realisation communicative kompetentsy a PR-discourse
  5. Communicative competence of a moderator of an Internet forum
  6. § 1.1. Communicative characteristics of a virtual discourse
  7. the creative competence of a PR-discourse
  8. Retseptivnaja the PR-discourse competence
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  10. 2.4. Communicative styles of the practical psychologist in a therapeutic discourse
  11. the referential competence of a PR-discourse
  12. verbal aspect of communicative strategy and tactics in subgenres of a love discourse
  13. 1.2. Knowledge and the competence from the point of view of the discourse analysis
  14. concept of communicative behaviour and the communicative person of modern linguistics
  15. 2.3.1. Concepts «communicative strategy» and «communicative tactics» in the scientific literature
  16. Torbik Elena Mihajlovna. PERSUAZIVNYE COMMUNICATIVE STRATEGY In the BUSINESS DISCOURSE (on a material of English-speaking design demands). The dissertation. Astrakhan - 2016, 2016
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  18. TORBIK Elena Mihajlovna. PERSUAZIVNYE COMMUNICATIVE STRATEGY In the BUSINESS DISCOURSE (on a material of English-speaking design demands). The dissertation AUTHOR'S ABSTRACT on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2016, 2016