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2.1. Occurrence imenovany «colour revolutions» for a designation of historical events

With the beginning of the XXI-st century the world was captured by a wave so-called «colour revolutions» - the nonviolent protest actions directed on overthrow of the operating power in some country.

Till now political scientists have not come to a common opinion about what events can be carried to the list of "colour revolutions», and in different sources this list essentially varies, for example [Allov 2011; «Color... 2011; Tucker 2007]. For our aspect of consideration of a question on« colour revolutions »the given fact has no value. We will mean by« colour revolutions »all events (from 2000 year and on present time) which have for whatever reasons received the name"revolution", however, in a habitual word meaning revolution cannot be carried to that. There and then before us there is a following question:« In what value the word revolution in structure imenovany “colour revolutions appears”?».

A.Tselesoobraznost of use of the term "revolution" in structure imenovany «colour revolutions»

Studying of revolutions draws for a long time attention of historians, political scientists, philologists and other scientists and forms such scientific branch as the theory of revolutions (for the first time A.Ferranom offered in XVIII century [Zavalko 2005: 24]) where the characteristic signs inherent in existing revolutions all ever are considered. «Revolution is a qualitative progressive change of a society» [tsit. The slave.: 371] and each historical epoch the revolutions with the prominent features are inherent. XXI-st century revolutions really are «colour revolutions» but why the word revolution has been chosen for
imenovany «colour revolutions»? For the answer to this question it is reversible to history and etymology of concept "revolution".

Initially term "revolution" occurs from a Latin word revolutio - ‘ otkatyvanie, return to a former condition ’, it is used in alchemy and an astrology in value ‘ circular orbital movement of heavenly bodies ’. It is considered, that into a language of science this term was entered by Nicolaus Copernicus who in 1543 used the pledged word in the name of the book «De revolutionibus orbium coelestium» («About rotations of heavenly spheres»).

The concept "revolution", with reference to a policy, becomes current approximately in a century after Nicolaus Copernicus and is connected with Francois's name de Grenalja which identified revolution with restoration, and his composition of 1643 is devoted restoration of an old dynasty in Portugal [Blum 1985: 8-9]. At that time the term "revolution" still kept substantially the initial value, however, with a course of time and historical events, and in particular with English revolution of XVII century, this word approaches on value with such words as revolt, mutiny, revolt, but differs from them that specifies in depth of transformations. Already then many philosophers have become interested in studying of concept "revolution", for example [Lock 1988: 392-393;

Gobbs 1991: 544].

It is possible to tell, that the concept "revolution" of modern value has been used for the first time by David Jumom in XVIII century as essential change in government [Zavalko 2005: 14]. After

The French revolution of 1789 studying of revolutions leaves on new level.

So, Montesquieu the Encyclopedia identifies revolution already more with revolution [... http], and Mari Jean Antoine Nikola Kondorse asserts, that progress without revolutions is impossible [Kondorse 2011: 15-16.]. For this reason during the given period of time revolution is considered as something natural and not demanding descriptions. Then there is also a concept «scientific revolution».

In XIX century interest to studying of a phenomenon of revolution from scientists, philosophers and politicians does not die away. P.A.Kropotkin names revolution by the periods of the accelerated evolution when the political centuries political, public and religious life of the nation is destroyed and simultaneously the new order [Kropotkin 1990: 172 arises.]. Within the limits of a historical materialism Charles Marx asserted, that revolution occurs at lifting of development of the state and is evolution continuation. Fridrih Engels spoke about social character of revolution which destroys an old society, that is revolution has universal character and is important not only for the country in which has occurred, but also for all mankind in whole [Zavalko 2005: 33].

For the XX-th century illegality, violent character and suddenness are considered as the basic signs of revolutions, therefore revolutions are identified with palace revolutions, country revolts, counterrevolutions. From the end of the XX-th century of revolution have started to have serial character: on countries of Eastern Europe in 1989 the revolutions which have strongly become history as «velvet revolutions» have swept. G.A.Zavalko notices, that because of «velvet revolutions», obviously having regressive character, concept "revolution" is withdrawn from a science and its use often depends on political predilections [Zavalko 2005: 112], and many scientists consider «velvet revolutions» as "counterrevolutions". For example, A.Tarasov asserts, that «velvet revolutions» is only the revolution which is only a part of revolutionary process [Tarasov http].

XIX century is characterised by "colour revolutions», captured in the beginning 2000 many CIS countries. An essence of these revolutions in nonviolent change of the power of one westernized governor by another at an invariable social system and ruling elite. G.A.Zavalko names these revolutions by pseudo-revolutions as they have no anything the general with the presents, and the use of this term in the given context considers
Pernicious for all theory of revolution as a whole as «as the financial underlying reason of pseudo-revolutions will reveal, the uncooperative altitude to them will be extended and to original revolutions» [Zavalko 2005: 113].

As a whole the history of development of concept "revolution" is schematically presented on fig. 4.

Fig. 4. Development of concept "revolution" eventually

Now we can pass to revealing of the true concept hidden behind a word revolution in imenovanijah «colour revolutions». B.Kapustin asserts, that on the foreground there is «a difficulty and argumentativeness of identification of the historical phenomena as revolution» [Kapustin 2008: 13]. And, the truth, in classical understanding revolution we can learn a word meaning in any explanatory dictionary. We consider sufficient to give an example only one dictionary definition as all other variants are similar on sense and differ only a word order

In the offer. So, the Big explanatory dictionary of Russian [Big. 2000: 1110] treats revolution as «radical revolution in all

To social and economic structure of the society, leading to social order change ». The made definition, as well as all others, taken of dictionaries, cannot be applicable to imenovanijam« colour revolutions ». So, for example, as a result« Orange revolution »in Ukraine in 2004 the political system remained former, and the society structure has not changed. The same concerns also others« colour revolutions ». In this connection G.G.Pocheptsov [pocheptsov 2005: 10] allocates 3 types of revolutions depending on dynamics of elite and dynamics of a social system (fig. 5 see).

Fig. 5. Types of revolutions (on G.G.Pocheptsovu)

According to G.G.Pocheptsovu, change of ruling elite and change of a social system are inherent in traditional revolutions; to "velvet revolutions» - "destruction" of the first persons and change of a social system; and to "colour revolutions» - circulation of existing elite and an old social system. Thanks to "velvet" and "colour" revolutions it is possible to allocate two approaches to concept "revolution" (fig. 6 see).

Fig. 6. Approaches to definition of concept "revolution"

The modern approach to definition of concept "revolution" is caused, first of all, by that "velvet" and "colour" revolutions really cannot be carried to classical, but them imenovanija were already strongly fixed in minds of people. So new definitions of a word "revolution" began to appear. For example, Jack Goldstoun gives definition which allows to include in the structure and rather peace revolutions and during too time to exclude revolutions, mutinies, civil wars, revolts and peace transitions to democracy. In its understanding revolution is «attempt to transform political institutes and to give a new substantiation of the political power in a society, accompanied by formal or informal mobilisation of weights and such neinstitutsionalizirovannymi actions which undermine the existing power» [Goldstoun 2006: 61]. Perhaps, the made definition of "revolution" as well as possible can be applied to a series of "colour". The most democratic definition of concept of "revolution" is given by Jacque Elljulem who asserts, that «we should accept that people during the certain period of time perceive as revolution as revolution and thus name her» [pocheptsov 2005: 10].

The classical approach already has been described above and, first of all, mentions the theory of revolution and classical dictionary definitions. If nevertheless to consider imenovanija «colour revolutions», adhering to the given approach to definition of concept "revolution" the word revolution in structure imenovany a similar sort is obvious should not to appear. There is a question: with its what word should replace? Putsch and revolution are closest on the word meaning. Again addressing to the Big explanatory dictionary of Russian, we learn, that putsch is «the revolution made by group of conspirators» [Big... 2000: 1049], that is putsch is a revolt, mutiny, revolution. But if putsch is a revolution but what means a word revolution? In Big
Explanatory dictionary of Russian a word revolution has at once 3 values, however, with reference to object of our research, we can use only the second value where revolution is defined how ‘ a basic change of existing political system ’ [Big. 2000: 797]. It is necessary to notice, that sometimes revolutions which do not carry revolutionary character and by definition fall under revolution, nevertheless carry the name "revolution" (for example, «Nice revolution» 1688-1689 in England, led to change with an English throne of a dynasty of Stewarts). Etymologically "revolution" we will compare to "revolution", but in political history it is accepted to use concept "revolution" with reference to scale and long processes, and concept "revolution" - to processes of change of the power where the result is not revolutionary on the scales. Thus, words putsch, revolution and revolution can be ranged on degree of importance of changes in the state structure (fig. 7 see).

Fig. 7. Degree of importance of changes in the state structure

In summary we will bring results to the reasonings resulted above. In - the first, many scientists notice that does not exist till now is unique the true theory of revolution, since a problem of definition of the concept "revolution". Secondly, eventually the concept "revolution" has undergone essential changes. In this connection it is possible
To allocate two approaches to definition of concept "revolution": classical and modern.

Within the limits of the classical approach "revolution" it is defined as change of an existing political system with the subsequent transition of the government from the existing power to new ruling elite. From the point of view of this approach in imenovanijah «colour revolutions» the use of a word revolution is unacceptable, and the word revolution more approaches. Many researchers adhere to that point of view, that a word revolution most pertinently in istorikoyopoliticheskom a context of the given events. For example, G.G.Pocheptsov asserts, that real revolutions changed a sociopolitical system of the state and its ruling elite, and «colour revolutions» only make circulation of existing elite [pocheptsov 2005: 9-10]. And. V.Gromova agrees with the given point of view and confirms, that the word revolution in a context of "colour revolutions» is used only in value ‘ revolution ’ [Gromova 2009: 10].

From positions of the modern approach to definition of concept "revolution", in imenovanijah «colour revolutions» the pledged word is used quite defensible as at the given stage of development of the theory of revolution of a framework of the given concept become more dim, and under imenovanie "revolution" approaches more and more not only sotsialnoyopoliticheskih, but also technical, scientific, public and other changes (it is necessary to recollect at least existence scientific and technical, computer, sexual revolutions).

The separate comment we will notice, that the term «colour revolution» has become current thanks to journalists and PR managers who in turn wished to introduce in given imenovanie more importance and importance. As the concept "revolution" is the strongest among «putsch - revolution - revolution», revolution in a present context it is possible to recognise a choice of a word quite justified.

B.Vybor of a key word-symbol as a part of the name of historical event

The second component imenovany «colour revolutions» (further - TSR) is the adjective (less often a noun or a word-combination) in their structure which gives uniqueness and recognition to each concrete "revolutionary" event of the XXI-st century and is its symbol. In the philosophical encyclopaedic dictionary under the editorship of A.A.Ivina the symbol is defined as «idea, an image or the object having own maintenance and simultaneously representing in the generalised, not developed form some other maintenance. It always serves detection something implicit, not laying on a surface, unpredictable. If the purpose is absent, there is also a symbol as no element of a social life, and there is that usually is called as a sign and the Philosophy serves for a simple designation of object» [. 2004]. Spending differentiation of such concepts, as "symbol", "sign" and the "image", many researchers, for example [Averintsev 1983; Losev 1982; Philosophical. 1970], underline, that the symbol is the not developed sign which essence is beyond its image and comprises all its polysemy. N.D.Arutyunov specifies, that «in the hierarchical plan the higher position is occupied with a symbol», and in linear it is «the intermediary between image and a sign» [Arutyunov 1999: 337]. Turning a sight at «colour revolutions», we see, that the symbol is, first of all, object of a social life which describes something implicit, but, during too time, it is recognised and can be correlated with this implicit without superfluous difficulties.

Formation of a symbol for each concrete revolution - the process studied by political scientists, polittehnologami, sociologists, psychologists, culturologists and even philosophers because it, anyhow, mentions objects of studying of each of these sciences. I.Sitnova notices, that symbol formation - the important PR-method of realisation «colour

Revolutions »and means of identification of adherents. The symbol of" colour revolutions »should be recognised, and also is easily put by various ways in various public places [Sitnova 2011: 145]. For this reason PR-technologists who were engaged in a choice of symbols of" colour revolutions », chose simple, clear and familiar objects.

Within the limits of the first stage of our dissertational research on search imenovany it has been revealed 41 imenovanie revolutionary events which passed in 21 country. With the full scheme imenovany, the political events presented on chronology, it is possible to familiarise in the Appendix 1. From the scheme it is visible, that for the majority of revolutions one has been thought up not, and two and more symbols, and to some countries have attributed one general symbol. But, anyhow, it is possible to track some laws in a symbol choice. For example, all imenovanija can be divided into three groups on sphere of an origin of a symbol (fig. 8 see).

Fig. 8. Spheres-sources of symbols of "colour revolutions»

Colour. According to B.A.Bazyme [Bazyma 2005], the mankind is at a stage of a socially-psychological stage of colour symbolism, where colour - a symbol of a policy and a society. Modern PR-technologists and polittehnologi deservedly pay attention to such scientific discipline, as the colour psychology which subject of studying are interrelations of colour and mentality. Colour contains a historical hint and-or valuable

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Component which is the basic lever of a choice and mobilisation.

For example, attractiveness of the Ukrainian revolution has been provided by orange colour which has been chosen for symbolics of the Ukrainian opposition initiating revolutionary actions of 2004. The great German poet And. V.Gyote showed interest to studying of features of is sensual-moral influence of colour on the person and noticed, that orange colour - colour of warmth and the pleasure, the heated heat, a scorching heat, heat, and the active party of orange colour is connected with its highest energy [Goethe http]. Heat, and dramatic nature organizers of Orange revolution wished to achieve intensity, and at them it has turned out - revolution became the standard of "colour revolutions».

It is necessary to notice, that, choosing as a symbol colour, organizers of revolutions always were based on the previous experience of application of the given colour. So, in Kuwait revolution became blue because colour of posters which were used by Protestants, was blue. By the same principle colour and for events in Kirghizia where revolution has received the name pink has been chosen, - oppositionists left on the area with pink ribbons and tulips [Walsh 2005]. In Iraq revolution became violet (purple) thanks to that usually during elections voted put a violet label on an index finger that they could not vote some times. And the Iranian revolution has received the name green in honour of support of the candidate in presidents World-hosejna Musavi which used green colour in the political campaign. For the Russian revolution American polittehnologami white colour [Nekrasov http has been chosen; Sidorenko http] for various reasons: First, it is analogy to a national flag; secondly, historical hints (White guards, white as representatives of bourgeoisie); thirdly, religious senses (white colour has positive konnotatsii in all religions). Besides, white colour symbolises cleanliness, nezapjatnannost,
Virtue, pleasure, representation is connected with it about standard, lawful, true, that could serve as a signal for association of representatives of absolutely different social groups and sights.

Flora. Floristic images quite often act in a symbol role of "colour revolutions» that speaks, first, presence at each country of the state symbolics, in particular the state flower or a plant; secondly, presence of flora which is characteristic only for any concrete country; and, thirdly, rich with myths and legends the history inherent in each plant and capable to allocate revolution by a certain sense and ideology.

For example, the cedar - the symbol of Lebanon represented on a flag of the country, is for Lebaneses an immortality and constancy embodiment [State. http], and the country have nicknamed the cedar country [Trishin 2014]. Or we will consider, for example a chestnut - a symbol of a city of Kiev which from the XX-th century middle the Chestnut is the basic symbol on the city arms [. http]. During political events of 2004 Kiev was the centre of all meetings, protests and pickets, accordingly and revolution have decided to make chestnut. However, in this case the orange colour which has captivated all main areas of Ukraine, has appeared more significant and strong symbol of revolutionary events, therefore imenovanie «Chestnut revolution» has given way imenovaniju «Orange revolution».

If on the arms of Libya the Lebanese cedar on the arms of Tunis the jasmin could be quite represented is represented. The jasmin is present at Tunis everywhere: so name shops, restaurants, hotels; jasmine trees grow in streets of cities and along highway; jasmin branches sell continually; and Tunis is penetrated by a smell tsvetkov a jasmin. The jasmin is the informal symbol of Tunis personifying erotichnost, sensuality, a pacification. E.Ponomaryova, considering in article the most widespread symbols and flowers of "colour revolutions», believes, that «.
The jasmin became a pacifying symbol of the revolution, called to hide its true motives »[ponomaryova].« Jasmine revolution »has begun the whole series of similar events in the Arabian countries, therefore the jasmin as a symbol is quite often used and in the description of protest events in Egypt, Libya and other countries of the Arabian world, and as a whole all these excitements including in Tunis, have received the name« Arabian Spring ». The Chinese culture is considered one of the most figurative and symbolical in the world, and a jasmin, being a flower of the Chinese nation, symbolises feminity, sweet, grace and appeal. It is no wonder, that after the Arabian Spring the Chinese authorities have decided to forbid to sell a jasmin and have subjected the name of this flower to censorship on the Internet to avoid« colour revolution »in the country (in a worldnet unknown authors urged dissatisfied Chineses to leave on streets with colours of a jasmin every Sunday) [Visetti 2011]. The flower of a lotus which is widely presented in culture of Egypt became a symbol of the Egyptian revolution. The lotus as a symbol of protest movement on coast of Nile also has set of treatments: updating of forces, youth returning, fertility, sunrise, a birth, etc.

In some countries of mass-media tried to attribute at once some "botanical" images of revolution. So, revolution in Kirghizia tried to name Tjulpanovoj, Lemon, Melon and even revolution of Narcissuses. That fact is remarkable what to establish an image which disappears behind a symbol, not always it is obviously possible. Only the deep analysis of the Russian and foreign press has allowed us to make the assumption, that Tjulpanovoj revolution became thanks to speech dejstvovavshchego for that moment of president A.A.Akaeva which after the given events has been compelled to resign of the president. Imenovanie «revolution of narcissuses» has appeared, when demonstrators took flowers of narcissuses in hands and left on streets of Bishkek, thereby the opposition wished to replace an existing symbol. Lemon revolution

Has presumably received the name because of the rebels, which fur-trees lemons to resist to tear gas [Lemon. http]. As «Tjulpanovaja revolution» in Kirghizia has appeared rather successful from the political point of view it has followed and «revolution of Yellow Tulips» in 2010. The tulip - a symbol already familiar, and, accordingly, certain sense bearing in - became yellow besides because of the main colour of forces of opposition.

The image of a rose in Georgia has been urged to influence all categories of citizens: a rose - the national flower associating with cloths of outstanding artist Niko Pirosmani, and also a symbol of protection against "invader" which, according to opposition, Russia acted. As Protestants left on streets of Bishkek with tulips, and later and with narcissuses, in hands, and in Tbilisi the opposition used flowers as a symbol (in this case - roses).

Stereotypes also have played an important role nominations of revolutions. The Russian and foreign journalists like to use national stereotypes in the work, and as consequence in Egypt revolution "have nicknamed" Date or Melon, in Mexico - revolution of Cactuses, in Belarus - Cornflower-blue, in Moldova - Grape, and in Armenia - Apricot. But, it is necessary to notice, that the choice imenovany by such principle does not possess that symbolical character which is necessary for «colour revolutions». Therefore names of the given kind have not received due distribution and have not entered neither into lexical structure of languages, nor in use of people (only rare articles or records in blogs on Internet open spaces carry headings with the name of such revolutions).

Paul Rodkin believes, that if in the first revolutions the great value was given to a symbol, and it was in details studied, in the subsequent acquisition by symbol revolution has left on a background. So, apricot revolution in Armenia has received a designation backdating, and in general «. Revolution has not managed to show clear and bright
Style which could (should) to become the valid alternative to the state symbolics »[Rodkin http]. Absence of accurately worked style of revolution, and also a political situation in the country, considerably differing from other revolutionary countries, have not helped to advance and other name for revolution - revolution of Snowdrops. The symbol, obviously, has been chosen for the reason that actions on overthrow of the new power have been appointed to early spring of 2008, and the snowdrop is the first flower appearing after winter, an embodiment of cleanliness, beauty and updating. But also this symbol has not got accustomed. For example, A.Milovzorov gives the following estimation of these events:« Armenia hardly will manage to be "untwisted" on revolution: snowdrops have not ripened »[Milovzorov http].

World around. Certainly, the flower symbolics is filled by the latent senses and motives, however, frequently instigators of revolutions chose to themselves as a symbol objects of world around. And in this case first of all the attention is involved with such names, as Tvitternaja or Fejsbukovaja revolution. This results from the fact that different sort social networks, blogs, forums are a communication medium, capable to inspire the necessary point of view, to call for action, to provoke a considerable quantity of people with the least financial and time expenses. E.Ponomaryova notices, that «Modern communication media became one of the major means of preparation and realisation of" colour revolutions ”, first of all owing to that have allowed to make active entertainment alarm semantics» [ponomaryova].

More often at use of objects of world around as a symbol of revolution we deal with associations which are caused by the given object. B.A.Serebrennikov underlined the important role of associations in the course of occurrence of new words, asserting, that the individual, thinking out a new word for the unknown person before a subject, first of all tries
To compare it with already known subjects which already have in language «the special name» [the General... 1970: 68]. Also he marked the important role of associations in «formation of various figurative senses when on the basis of known elements of similarity the name of one subject or the phenomenon can be applied to the name of other subject or the phenomenon» [the General. 1970: 73]. For example, it is obvious, that Youth revolution is turned to young generation of the country, capable to arrange protests and meetings; revolution of Pyramids sends us at once to a great heritage of culture of Ancient Egypt that does Egypt by the attractive country for tourism, and in particular for the Russian citizens, therefore revolution in Egypt can be named and by Resort. One of names of the Moldavian revolution - revolution Gastarbajterov - too has appeared thanks to the Russian mass-media which have personified all Moldova with the workers coming to Russia on earnings. « Revolution »for the Russia have christened as snow, that is connected by that mass political actions of the citizens dissatisfied with results of elections in the State Duma and later - results of presidential elections, occurred in the winter of 2012 [Bidder 2012].

That revolution in Tunis has received absolutely opposite two imenovanija - Hungry and Bagetovaja is remarkable, however, both names hide the same sense - in the country crisis and consequently people are compelled to starve. If in this case this analogy is obvious, the sense imenovanija Jeans revolution is clear not at once. All know, that the United States of America - the native land of jeans, and revolution was outlined in Belarus. In this case jeans personified freedom symbol, sending us to the USA at once in two directions: first, America always positioned itself as the most free and freedom-loving country, and, in - the second, the government of the USA financed and advanced all «colour revolutions» in East countries and the countries of the former Soviet union.

The event which has occurred during revolution, also can form the basis for imenovanija all revolution as a whole. For example, on April, 7th, 2009 some thousand persons have rushed into a parliament building in Kishinev and in the presidential palace located opposite where with a view of defeat of buildings used cobble-stones and stones. As a result of this incident revolution in Moldova has received at once three names - revolution of Bricks, revolution of Cobble-stones and Tiled revolution. Similar event has occurred and in Serbia in 2000 when holding a meeting stormed a building of the central TV by means of the bulldozer. The machinist of bulldozer Ljubisav Dzhokich became a revolution symbol, and revolution began to be called Бульдозерной.13 May, 2005 on the central area of Andizhan there was a mass execution of unarmed demonstrators that has made Andizhan a symbol of "colour revolution» in Uzbekistan, and revolution Andizhan.

Also it is necessary to pay attention of "colour revolutions» to the word-combinations used in imenovanijah. For example, occurrence of special protest symbolics (a white tape in the form of the Latin letter «V») for expression of discontent by results of elections to Duma of 2011 in Russia has generated such names, as revolution of White Ribbons or Belolentochnaja revolution. As Paul Rodkin «Semantics of the given symbol marks, actually, is not important and can be rather conditional. The basic function of a white ribbon — mass symbolical opposition of people of the power, that with the minimum distinctions was reproduced in all colour revolutions.» [Rodkin http]. Popular among city poor men and peasants antigovernmental movement «Red shirts», kindling excitements in Tajlande, has given all bases to name revolutionary actions in this country hеволюцией Red Shirts.

Coming back to generalised imenovaniju all «colour revolutions», we should notice, that it has been chosen unfairly as colour has given rise only 19,5 % imenovany while flower motives and objects
World around served as a subject entitling revolutions is more often. So, in mass-media it is possible to meet such names, as «tsvetochno - fruit» [Skachko 2011] and "flower" revolutions [Kopyshev 2005]. However all from offered imenovany is far not have found reflexion in language - from 41 imenovanija only 12 (including imenovanie TSR) it is possible to meet in cases of Russian and English language, namely: « Colour revolutions »(colour revolutions), Orange revolution (the Orange Revolution), Pink revolution (the Rose Revolution), Tjulpanovaja revolution (the Tulip Revolution), Cedar revolution (the Cedar Revolution), Jasmine revolution (the Jasmine Revolution), Chestnut revolution, Jeans revolution, Cornflower-blue revolution, Date revolution, the Green Revolution and the Purple Revolution. L. V.Bronnik in the dissertational research allocates five phases of life cycle kontsepta: formation kontsepta; a condition of balance with diskursivnoj environment; a condition of weak balance about a discourse environment; a condition strong neravnovesija about a discourse environment and disintegration kontsepta [Bronnik 2012], that allows us to draw a conclusion that only 30 % imenovany have passed in a phase of balance with diskursivnoj environment and have been realised in a discourse the certificate, submitting to the sample, norm, on the basis of the same structure.

In the publication [Budina 2014] we had been allocated a number of factors which did not promote transition bolshej to a part imenovany in a phase of balance with diskursivnoj environment, they and remained in a formation phase kontsepta.

1. Absence of an accurate symbol of revolution. Symbols have been thought in details over and introduced for the first in the historical plan of "colour revolutions», in due course smaller value that was in turn reflected and in language was given to study of symbolics of revolutions: the most part imenovany, functioning in a discourse, names the revolutions which have occurred till 2007.

2. Presence at once several imenovany for a revolution designation. For example, revolutions in Egypt was
It is thought up 8 imenovany, but any of them was not really strong, capable to describe the present character of revolution.

3. Presence of stronger symbol. For example, imenovanie «Chestnut revolution» it has been superseded imenovaniem «Orange revolution» as orange colour had been painted absolutely all actions of opposition on all country, and the chestnut initially was a symbol only one city - Kiev. Or in Kirghizia in 2005 more simple in graphic execution, but more difficult in understanding symbols, such as the melon and a lemon, have been superseded thanks to presence of more simple in perception of a symbol - a tulip.

4. Use of the symbol already inherent in other revolution. For example, imenovanie «Pink revolution» is used for a designation of events in Georgia, however, it repeatedly is used for the revolution description in Kirghizia. Or imenovanie «Melon revolution» is used for a designation of events in Kirghizia 2005 and 2010, and also in Egypt in 2011, imenovanie «Jasmine revolution» describes events in Tunis and in China in 2011, and «Lotus revolution» - in Egypt and China in 2011.

5. Impossibility of use of a symbol in the visual plan. For oppositionists the symbol should be simple in drawing on any surface in the various ways for its subsequent recognition by adherents. So, graphic execution, for example, the bulldozer, bricks, cobble-stones or especially youth, seems labour-consuming or at all impossible.

6. Absence of the political bases for imenovanija events by revolution. The given factor is simple - if there is no revolution and to think out the name there is no need. All over, many political scientists argue till now: whether it is possible to carry this or that event to a number of "colour revolutions», however, is such of them which to name obvious it is impossible «colour revolution». For example, small excitements concerning the presidential
Elections in Russia in 2012 which remained not noticed even for many Russians, to name exact it is impossible revolution.

G.P.Schedrovitsky noticed, that «it is necessary to take into consideration two different kinematic processes - process of genesis of object and process of its functioning» [Schedrovitsky 1963], and B.A.Serebrennikov asserted, that «the concept of historical development of language is incomplete without a reconstruction of laws of both these processes for any change begins in speech activity» [the General. 1970: 75]. Therefore, having recreated

Laws of genesis imenovany TSR, we can pass to consideration of features of functioning such imenovany in speech.

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A source: BUDINA Maria Eduardovna. DYNAMICS of the LANGUAGE PHENOMENA FROM OCCURRENCE BEFORE ACQUISITION of NEW SENSES (on an example imenovany «colour revolutions»). The dissertation on competition of a scientific degree of a Cand.Phil.Sci. Kirov - 2015. 2015

More on topic 2.1. Occurrence imenovany «colour revolutions» for a designation of historical events:

  1. BUDINA Maria Eduardovna. DYNAMICS of the LANGUAGE PHENOMENA FROM OCCURRENCE BEFORE ACQUISITION of NEW SENSES (on an example imenovany «colour revolutions»). The dissertation on competition of a scientific degree of a Cand.Phil.Sci. Kirov - 2015, 2015
  2. BUDINA Maria Eduardovna. DYNAMICS of the LANGUAGE PHENOMENA FROM OCCURRENCE BEFORE ACQUISITION of NEW SENSES (on an example imenovany «colour revolutions»). The dissertation AUTHOR'S ABSTRACT on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2015, 2015
  3. Chapter 2. DYNAMICS IMENOVANY «COLOR REVOLUTIONS»: the WAY FROM VOZNIKONOVENIJA BEFORE ACQUISITION of NEW SENSES
  4. ENVIRONMENT History of studying of colour and development of colour symbolism
  5. an aesthetics of colour and harmony of colour combinations
  6. Historical aspects of occurrence of institute of an extradition
  7. Chapter 3. Juridical facts - the events which are coming under to registration in bodies of civil registration, as the bases of occurrence, changes and the terminations of civil matters
  8. § 1.2. Historical aspects of occurrence and development of a legal status of the arbitrator abroad and in Russia
  9. Historical preconditions of occurrence and development of the legislation of Iran about divorce
  10. CHAPTER 1. The HISTORICAL SKETCH of OCCURRENCE And ECCLESIASTICAL LAW DEVELOPMENT
  11. CHAPTER 1. The HISTORICAL SKETCH of OCCURRENCE And ECCLESIASTICAL LAW DEVELOPMENT