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a problem of integrity of a PR-discourse

The wide spectrum of social spheres in which it is used PR, and existence of set of the organisations and the persons realising through public relations the projects which reflect interests of different groups, testifies to such characteristic line Public Relations, as pluralism.

The pluralism distinguishes presence of set collective ritorov and stileobrazujushchih ideas [Christmas 2006: 381, 296]. Therefore speech registration of ideas in diskursivnoj to practice creates specific properties of a PR-discourse to which it is possible to carry absence uniform subject prikreplennosti, thematic repertoire, stylistic unity.

It leads to a paradoxical situation: on the one hand, integrity is konstitutivnym property of a discourse, and with another - at the first approach to object of research the given property is difficult for revealing in PR - a discourse.

We know only some works analyzing a PR-discourse in unity and identity of its nature, as complex object diskursivnogo the analysis [Bhatia 2010; Glazkova 2006; Olomsky 2011; Rusakova, Hares 2008; Stepans 2006]. Thus a PR-discourse consider, on the one hand, as uniform sign system [Olomsky 2011; Rusakova, Hares 2008], with another - as set diskursivnyh an expert, i.e. as a specific way and rules of the organisation of communications of a certain kind [Bhatia 2010, Glazkova 2006, Stepans 2006]. So, V.N.Stepanov as a base category of a PR-discourse uses provokativnost which is formed as a result of process provotsirovanija. The author represents the scheme of this process as a logic chain: requirement> intentsionalnoe a condition> intention reprezentirovat to (show) intentsionalnoe a condition (intention podrazumevanija)> the communicative
Intention (illokutivnaja the purpose) [Stepans 2006: 147]. Certainly, the PR-discourse as well as any discourse affects the addressee and provotsirovanie is one of ways of influence, but completely not base category of a PR-discourse as in a discourse main strategy PR - strategy of a unification and strategy komplitsitnosti in which basis the trust category to the addressee initially lays are realised.

So, it is a question of definition of laws of formation PR - a discourse. In works under the theory of a discourse the question on integrity is developed in detail enough [Borbotko 2009; Dejk 1989; Zvegintsev 1976, 2008; Kashkin 2014; Makarov 2003, Susov 2007, CHejf 2009, etc.]. Integrity represents konstitutivnoe quality of a discourse which gives it character of orderliness, organisation, unity. We consider a discourse, after the French linguistic school, not in its isolation, and in its spatial and temporalnoj step-type behaviour, perceiving discourses in them raschlenennosti, an openness and heterogeneity. As marked M.Fuko: «Discourses should be considered as preryvnye experts which cross, sometimes adjoin with each other, but also and ignore or exclude each other» [Foucault 1996: 79].

The linguistics traditionally correlated quality of integrity to the text and treated it as a substantial category, as «conformity of the maintenance of the text to its form in the volume defined by the founder of the text, its compiler or the intermediate consumer for performance of the communicative purposes established by them» [Bogdanov 1993: 18].

Certainly, considering the text as «an information trace» discourse [Susov 2007], we intuitively transfer quality of integrity and on a discourse. However integrity of a discourse and integrity of the text - concepts vzaimoobuslovlennye, but different: integrity of the text represents integrity of object as systems, and integrity of a discourse is an integrity generativnogo, strukturoporozhdajushchego process. The description of a discourse from this point of view is the methodological basis of the discourse-analysis, and within the limits of the decision
The given problem the formation demands judgement of such concept, as diskursivnaja.

1.3.1.

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A source: SELEZNEVA LARISA VASILEVNA. PARAMETRIC MODEL OF PR-DISCOURSE: PRAGMATICS, SEMANTICS, AXIOLOGY. DISSERTATION on competition of a scientific degree of the doctor of philological sciences. Tver - 2018. 2018

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