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a radial field of a PR-discourse as result of centrifugal strategy

Centrifugal strategy represents the integrated model of the speech actions directed both on internal, and on an external audience for creation of positive image of corporation. The texts created as a result of realisation of centrifugal strategy, are various on the pragmasemanticheskim and to genre characteristics.

The reference to conditions of their formation and language features allows to group them on functional classes.

Unlike a discourse kernel, the structure and which maintenance remains long time invariable and which is to a lesser degree subject to influence of external events, at formation of a radial field of a discourse value of the situations understood by us in a broad sense as «the reviewer of language expression with proitem value» (E.V.Paducheva) is great.

2.4.3.1.

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A source: SELEZNEVA LARISA VASILEVNA. PARAMETRIC MODEL OF PR-DISCOURSE: PRAGMATICS, SEMANTICS, AXIOLOGY. DISSERTATION on competition of a scientific degree of the doctor of philological sciences. Tver - 2018. 2018

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