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THE BASIC MAINTENANCE OF WORK

Chapter 1 «Secular electronic female magazine as predyomet linguistic research» is devoted the concept analysis «svetyosky electronic female magazine» and genres of a modern media discourse.

At the present stage of development of mankind one of the basic communication media is the media text expressed and issued in the various ways and means.

In a media discourse the text predyostavljaet itself difficult formation which is characterised smesheniyoem elements of oral and written speech. To the such media text priyosushchi the rhetorical and stylistic features, it is created and extends by means of means and is dependent on the transfer channel. Being one of components of the media discourse, the similar text is classified on a number of signs that finds the expression in various genre tipologijah. The problem of typology of genres in sovreyomennom a media discourse is closely connected with technological innovations and influence of foreign mass-media. The genre is often considered as sostavljajuyoshchaja a part of new concept "format" as which it is understood new meyodijnyj the standard caused by type, by the distribution channel, obyoyomom, timing, polygraphy, periodicity, and also osobennoyostjami audiences. And if the format defines technical parameyotry editions the genre defines its substantial plan more.

As the audience is a format part it is possible to allocate the editions intended for a female audience which tematicheyoski are concrete (care of beauty, appeal, health, materinyostve and family well-being). Seduction, entertainment and manipuliyorovanie - three main functional components of female editions. Under the influence of foreign mass-media domestic editions preimushchestvenyono are presented by their analogues. Many materials in similar magazines are based on translation articles which reflect foreign realities and only somewhat are adapted to otechestvenyonym or, including a quantity of a domestic material, vyhoyodjat under the foreign name. Opinions of researchers disperse and according to typological aspects of functioning journal peyoriodiki for women. Nevertheless at distinction of approaches to typology of female magazines many researchers allocate a circle elite izdayony, named also prestigious, glossy, pathos, modnyyomi, glamour editions for women with a prosperity («Vogue»), zhurnalayomi fashions («Cosmopolitan», «Glamour»), etc.

To female electronic magazines carry Internet versions of printing female magazines, including the glossy. Creation and advancement sajyo
That under already known name guarantees growth reader's auditoyorii, promotes formation of image of the edition, brand popularisation.

Feature of female electronic magazines is giving mayoteriala together with a reference system, forming the hypertext. Graphic registration is optimum for easy perusal of texts: proportionally laid out logos, emblematika, animation elements. Main strayonitsa a site it is actually equivalent to a cover current printing izdayonija. But the electronic version of the edition is not an exact copy pechatnoyogo release that is connected with technological possibilities ezhednevnoyogo updatings of materials, the maintenance of archives of publications and rejtinyogov, online forums.

Homepages of English-speaking and Russian-speaking versions is royoskoshnye the show-windows-portals collected in foot, their thematic razbivyoka repeats a rubrication of printing magazine.

Subscribe fashion beauty parties culture fashion shows videos VOGUE - pedia magazine promotions (www.vogue.com).

Fashion of the Collection Shop Beauty of the Ornament Issue VOGUE TV Magazine (www.vogue.ru).

In registration the attention a remarkable detail draws: in nazvayonii magazine in internal space of the letter "About" it is entered "Russia".

As it is possible to see, basic themes of the magazine positioning as «the fashion bible», coincide (fashion - a fashion, fashionshows - kolyolektsii, beauty - beauty, parties - issue, magazine - magazine) though there are also differences: in the Russian-speaking version there is no special heading Videos which is replaced with section VOGUE TV; in the same way otsutstvuyojut sections Subscribe, Culture, Voguepedia, Promotions, while vyyodeljaetsja special section of the Ornament; in the English-speaking version it javyoljaetsja subsection Accessoriesв to heading Fashionshows.

Each section-show-window represents a fan of new subsections which also can partially not coincide or coincide in both veryosijah. For example:

fashion (voguedaily, 10 bestdressed, guides, mostwanted, 5 days 5 looks 1 girl, streetstyle, astrology) and, accordingly, a fashion (News; VOGUE Live; Choice VOGUE; Tendencies; streetstyle; Modelling business; Who is who; Video);

fashion shows (fashion shows home, accessories, latest fashion shows) - collections (Resort 2014; Autumn - winter 2013/14; Couture spring - summer 2013; Menswear autumn - winter 2013/14; Pre-Fall 2013; Spring - summer 2013; Menswear spring - summer 2013; Video);

parties (allparties, fashion week, the met gala) - issue (the Photo; Video; Table Talk; the Poster).

Section Culture which is not allocated in a separate heading in russkoyojazychnoj versions «Vogue», in English-speaking magazine includes following themes: film &TV, books, art, theatre, music, profiles and platforms, homes, travels and lifestyle, weddings.

Distinctive line of magazine is idle time, but zapominajushcheyoesja graphic registration. The optimality reached sbalansiroyovannoj by a proportion of text blocks, animations and illustrations, to the full concerns and electronic versions «Vogue». All materials soproyovozhdeny the photoillustrations occupying the most part of screen space. In other cases of a photoillustration can be razvernuyoty in photo galleries. For example, in a heading "Fashion" (the "News" theme) neredyoko the photo and heading-reference, leaders to introduction article and gallery of photos follow.

The first line of a homepage of English-speaking and Russian-speaking versions of a site of magazine "Glamour" glamour.comи glamour.ru.обозначены following themes (or interests) magazine:

Glamour: Fashion Beauty Celebs AND TV Sex AND Love Weddings Health AND Diet Get Inspired Video

Glamur: stars, a fashion, beauty, fitness and diets, relations, goyoroskopy, competitions, a forum, shopping

Versions differ already at level of the basic interests of magazine. So, in the Russian version there are no headings Weddings, Get Inspired, Video; in the American version, in turn, there are no headings Horoscopes, Competitions, the Forum, Shopping. To heading Sex &Loveсоответствует a relation theme.

Let's notice, that the announcement formulated as questions, carries interakyotivnyj character. Already in the heading name (and in announcements too) ispolzuyoetsja keyword Celebrityв to its truncated form Celeb (Celebs).soyokrashchyonnaja form Promи the numeral 4 (replacing a pretext for) takyozhe are used with a view of economy of speech means, and also for creation of atmosphere of ease and friendly relations.

News basically from the world of the American celebrities and podrazyodeljajutsja on two versions: news of day and "hot" (hot) news. In the page centre - a new portion of the short news characterised as fashionable news:

Parties: news of day (Adele chooses a wedding dress 9 apreyolja 2013, 16:22 the/singer was defined with the designer).

Further still:

1. Michael Kors and Halley Berrys will help starving children on April, 9th 2013, 13:40 the/designer and the actress declared charitable cooperation. 2. Sofi the Distance has let out clothes collection on April, 8th 2013, 15:40 / «poterjanyo
nyj week-end »from model and mark Brora. 3. Helena Kristensen prepares a line of bags on April, 8th 2013, 11:00 the/model co-operates with mark«Kipling».

Headings of news are explained in subtitles. It is a question about selebri - ti from the Western world of a fashion and stars. News move in the form of simple narrative offers; names speaking another language - in a transcription, names of fashionable marks remain without transfer.

In a heading of "Star" the attention, for example, the following announcement draws: «Verushka. Self-portraits»: exhibition opening. LegendarYOnaja the model has arrived to Moscow.

Let's notice, that only one of the first portion of nine news - mestyonaja, here again already there are names of the Moscow celebrities (secular characters).

Next portion of news one of nine also concerns mestyonyh selebriti: Jeanne Friske has given birth to the son. Jeanne Friske and Dmitry Shepelev accept congratulations from friends and admirers: in voskreyosene at the singer and the TV presenter the son was born.

One more news has the mixed character: Tom Cruise (actor GolliYovuda) and Olga Kurilenko (the Ukrainian actress) in Taiwan.

In the third portion of news of this heading from six one - about arrival of the known stylist to Moscow: Publictalk Dzhovanny Battali and NataYOli Turovnikovoj. On the occasion of the tenth birthday trading tsenyotrov "MEGA" to Moscow has arrived Dzhovanna Battalja - the world famous stylist, the fashion-editor and the favourite of fashionable public.

Let's notice, that in local news remain without transfer slovosoyochetanie publictalkи the first component kontaminirovannyh combinations the fashion-editor, the fashion-industry, that once again specifies on inoyostrannoe an origin of the given words and in their place in a fashionable discourse.

In the Russian version «Cosmopolitan» the first line announces magazine directions: a fashion, sex and love, beauty and health, stars, psychology and career, world Cosmo, entertainments and a hobby.

On the first page - news under a heading: Cosmonews

Fur-trees 3 - the history proceeds.

Andrey Arshavin - gameover?

Michael Kors and Holl Berri have united.

To Jean-field Belmondo 80!

In comparison with glamour.ru where almost all news have been devoted the American stars, on cosmo.ruиз four news two are devoted the local celebrities, one - to Americans and one - European znayomenitosti.

Let's notice, that though it is a question of a domestic film product, materiyoal does not do without use of the borrowed lexicon:

- The franchise [

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A source: HALGAEVA Dolores Dordzhievna. "SOCIETY COLUMN" AS the GENRE of FEMALE ELECTRONIC MAGAZINES (on a material of Russian and English of languages). The dissertation AUTHOR'S ABSTRACT on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2015. 2015

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