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the second functional class of texts

We include texts in the second functional class, authors or which initiators are the first persons of corporation. Allocation of these texts in a separate class is caused by that role which they play PR - a discourse.

It is connected by that for corporate system accurate distribution of communicative statuses which are defined by a place occupied with a member of corporation in a reality is characteristic. Accordingly, and the texts created by different members of corporation, receive the different communicative status. It allows not only to establish conditions of existence and formation of texts, interrelation between texts and statements, a priority of one statements over others, but also to understand, «what of units and relations (for example, establishments, roles, actions) are defined by units of higher level» [Dejk, 1989:22].

The basic criterion of allocation of the given class of texts is the subject, or kreator - the founder of texts having the high status in the company, i.e. the representative of establishment.

The first persons of the company representing a highest level in hierarchical structure, are the Chairman of Board of directors and
The chairman of Board, and also members of Board of directors and members of Board. The board of directors carries out the general management of activity and possesses the higher communicative status. The communicative status of members of the organisation and departments defines «Position about information disclosing» - the internal document developed in corporation. So, for example, and telephone conferences with investors, shareholders and representatives investitsionnoyobrokerskih the organisations representatives of Financial and economic department and Department on the information policy can carry out meetings only.

Besides it, the right of creation of oral texts about corporation activity the first persons of the company (the Chairman of Board, vice-presidents of Board, members of Board, the chief of Department on the information policy, the press-secretary of the Chairman of Board - the deputy chief of Department on the information policy) or under their commission employees of the Society possess only. Public statements concern such texts on behalf of the Society at conferences, meetings, seminars, at sessions of working bodies of the ministries and departments, press conference, briefings, telephone and videoconferences, interview, comments for the Russian and foreign mass media, the financial and investment companies.

Let's consider as an example a genre of press conference which represents the meeting initiated by corporation with representatives of mass-media for answers to pressing questions on the set theme. The Press - conference is usually strictly fixed on time, has the beginning and the end which include formulas of a greeting and farewell to participants a conference press - a designation of a theme of a meeting, gratitude (the Appendix 5,6 see).

The discourse maintenance is defined by a press conference theme, and the information on this theme which participants of press conference possess,
Makes presuppozitsionnyj a skeleton necessary for formation of a discourse. Presuppozitsionnyj a press conference skeleton are a base knowledge of journalists and representatives of corporation on the given theme. The different set presuppozitsy representatives of corporation and journalists is that form-building factor which builds a discourse a conference press-: it is observed intentsija journalists - to learn as much as possible on the given theme and by that to some extent to balance the knowledge and knowledge of representatives of corporation.

Thus domination diskursivnoj formations over the subject is shown that the subject - the representative of corporation ranges and supervises the information, imposing restrictions on its explication. Therefore such answers of representatives of corporation to questions of journalists are possible.

V.A.MARKELOV: It for internal consumption.

V.A.MARKELOV: We still to you cannot tell.

B. A.MARKELOV: We, in my opinion, run a little bit forward. Let's wait. We to you will tell all, how we will build.

T. JAKOVLEVA-USTINOVA: And figure it is possible?

C. To. AHMEDSAFIN: figure it is not sounded yet.

All interests are subordinated to interests of corporation, and speech actions will be co-ordinated with leaders, i.e. the subjects having the higher status and authorising for disclosing of the information. To texts (oral and written) which are created by the first persons of the company or are connected with them, the priority is always given, citing of their expressions is extended.

Thus, the second functional class of texts we will carry to faktualnoj diskursivnoj formations.

2.4.3.3.

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A source: SELEZNEVA LARISA VASILEVNA. PARAMETRIC MODEL OF PR-DISCOURSE: PRAGMATICS, SEMANTICS, AXIOLOGY. DISSERTATION on competition of a scientific degree of the doctor of philological sciences. Tver - 2018. 2018

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