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THE WORK GENERAL CHARACTERISTIC

The given work is executed in the tideway of media linguistics, diskursologii and theories of speech genres. Object of research is the genre «svetyoskaja the chronicle» in a media discourse, as a studying subject vyyostupajut its features in female electronic magazine.

The urgency of a theme of work is caused by the following: 1) mediayodiskurs is one of most actively developing types komyomunikatsii, at the same time one of its formats - secular female zhuryonal - yet was not a subject of the special linguistic analysis; 2) electronic reprezentatsija magazine becomes the leading form of its existence, thus genre specificity of a society column in such format is still insufficiently shined in scientific linguistic literayoture; 3) secular electronic female magazine is one of sposoyobov advancements of values of globalisation in different lingvokulturah, odyonako inventory and specificity of expression of such values demand the special linguistic description.

In a basis of the executed research it is put following gipoyoteza: the secular electronic female magazine is the special genre of the modern media discourse having defined harakteriyostiki, within the limits of this genre are allocated certain base subzhanyory (genres of such magazine) with specific formal and soderzhayotelnymi signs which can be objectively revealed and opiyosany by means of methods of linguistic research.

TSe I pour the given research the complex characteristic of a genre "society column" in female electronic magazine is. The object in view is specified in following problems: 1) to establish konstitutivnye signs of secular female electronic magazine; 2) to define harakyoteristiki a genre "society column" with reference to such format meyodijnogo a discourse; 3) to describe base versions of a genre «secular hroyonika» in female electronic magazines in Russian and English languages.

As research material analysis data sovremenyonyh secular female electronic magazines in English and Russian languages of the beginning of XXI century Total amount of the analysed material soyostavljaet about 3000 text fragments expressing to feature of such editions have served.

In work following methods linguistic anayoliza were used: conceptual, interpretive, definitsionnyj the analysis, elements of the quantitative analysis, introspektsija.

The dissertation is based on the following positions proved in the linguistic literature: about characteristics media disyokursa (V.Z.Demjankov, T.G.Dobrosklonsky, L.R Duskaeva, M. R ZHeltuhina,
JA.N.Zasursky, B.A.Zilbert, N.I.Klushina, V.I.Konkov, V.G.KostomaYorov, L.M.Majdanova, G.J.Solganik, A.A.Tertychnyj, T.V.Tchernyshov), about substantial and formal signs of a speech genre (M.M.Bakhtin, A.Vezhbitskaja, E.N.Galichkina, V.E.Goldin, V.V. Dementyev, N.A.Kupina, L.V.Kulikova, K.F.Sedov, O.B.Sirotinina, V.A.Tyrygina, E.I.sew gal, T.V.Shmelev), about influence of globalisation on modern diskursivyonoe space (T.S.Esenova, M.V.Ilyin, N.N.Kazydub, V.I.Karasik, L.A.Korobejnikova, JU.V.Luchinsky, N.N.Mironov), about specificity genyodernogo communicative behaviour (I.E.Gerasimenko, E.I.Goroshko, A.A.Grigoryan, E.S.Gritsenko, A.V.Kirilina, V.A.Maslov).

Scientific novelty of the performed work consists in definition konyostitutivnyh signs of secular female electronic magazine, ustayonovlenii its basic genres («secular news», «a secular gossip», «a secular portrait»), in the description semantic and pragmatical harakyoteristik these genres with reference to American, British and rosyosijskim to editions.

Degree of a readiness of a problem. In scientific literatuyore features of genres of female magazines (by A.V.ZhukoYova, Lu Mimi are characterised; E.A.Plenkina, V.V. Smejuha, Z.A.Terpelets, S.M.chermen skaja, R.M.Jampolskaja), the cores kontsepty modern mass kulyotury (V.A.Burjakovskaja, A.V.Kostin, M.A.Tulnova, O.V.Chursina), vmeyoste with that demand specification of a version of a genre "society column".

The personal contribution of the competitor to working out of the given problem zayokljuchaetsja in a substantiation of system of genres secular female elektronyonogo magazine and in the description of their substantial and formal signs.

The theoretical importance of research consists that the given work brings the contribution to development of the theory of speech genres, mediayolingvistiki and diskursologii, characterising signs one of genres of a modern media discourse.

Practical value of work consists in possibility isyopolzovanija the received results in linguistics courses, mezhkulturyonoj communications, lingvostranovedenija, stylistics of English and rusyoskogo languages, in special courses on media linguistics, the theory of a discourse and teoyorii speech genres.

The positions which are taken out on protection.

1. In a media discourse the genre "society column" is allocated, konyostitutivnymi which substantial signs are inforyomatsija about a fashion, a way of life of popular persons and advancement tsenyonostej a modern mass culture; formal signs - nayolichie multimedia support and interdiskursivnyh references to sites and information-entertaining resources of the Internet.

2. Adresatnaja specialisation of the given genre in a format female elekyotronnogo magazine consists according to the information on relations in seyome, in advancement of prestigious sign ways successful povedeyonija women during an epoch of globalisation and in advertising of production having otyonoshenie by an image of the modern woman,

3. Base versions of a genre "society column" in female electronic magazine are secular news, a secular gossip and svetyosky a portrait. These genre versions in substantial and formalyonom plans sorientirovany on lingvokulturnye values globalizayotsii, basic of which are material welfare, izvestyonost, comfort, conformity to fashion requirements, self-realisation sovreyomennoj women as professional, the wife and mother. Leaders kontsepyotami a considered genre are imported semantic obyorazovanija "glamur" and "selebriti".

4. The major semantic characteristics of a genre «secular hroniyoka» in female electronic magazine - thematic restriction inforyomatsii, of interest for the women positioning as representatives of the higher and average classes of a society, and a choice of the otsenochno-marked lexicological and phraseological expressions, harakyoterizujushchih a way of life of successful women. The basic pragmatical characteristics of such genres - demonstration of standards prestigious obyoraza lives and a formulation of norms and conventions of the western civilisation.

Approbation. Work substantive provisions are presented in 6 articles in total amount 2,3 items of l., including in three publications in quoted zhuryonalah, recommended VAK Minobrnauki Russia. The maintenance disseryotatsii was reported at following scientific conferences: mezhdunarodyonaja scientific conference «Language and a society in a soul mirror» (Astrakhan, the Astrakhan state university, 12-13 okt. 2010); mezhduyonarodnaja scientifically-practical conference «Actual problems ling - vodidaktiki and linguistics: essence, concepts, prospects» (VolgoYOgrad, Volgograd state socially-pedagogical univeryositet, 21-23 okt. 2013); constantly operating seminar «etnokulturyonaja kontseptologija and modern directions of linguistics» (Elista, Kalyomytsky state university, 23-25 apr. 2008), and also on ezheyogodnyh scientific conferences of the faculty of Kalmyk state university (2010-2014) And on zasedayonijah research laboratory «Aksiologichesky lingviyostika» in Volgograd state socially-pedagogical uniyoversitete (2011-2015).

Work structure. The dissertation consists of the introduction, two heads and the conclusion and includes the bibliography.

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A source: HALGAEVA Dolores Dordzhievna. "SOCIETY COLUMN" AS the GENRE of FEMALE ELECTRONIC MAGAZINES (on a material of Russian and English of languages). The dissertation AUTHOR'S ABSTRACT on competition of a scientific degree of a Cand.Phil.Sci. Tver - 2015. 2015

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