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Crisis of results of activity.

if the situation is not corrected, the enterprise loses in due course the competitive advantages, that in the issue is expressed in profit and profitability decrease, and in
'/the Financier, 1997, № 10.
With. 96.
To prospect if not to accept adequate measures, threatens it with unprofitableness. Crisis of results of activity is overcome at the enterprise through system of operative re-structuring which has been considered above, and assumes basically reduction of expenses, acceleration oborachivaemosti means and sales volume increase. On the one hand, at the given stage of crisis the enterprise still works is profitable, and with other - profit decrease is the bad symptom testifying to approach of deeper crisis. Activity crisis can be connected with activity crisis. The situation at which strategy has been defined basically correctly (for example, strategy of transition of petrochemical combine on production of mainly large-sized tyres for certain region) is possible, but the strategy purposes have not been reached because of rough organizational miscalculations of management.
As a whole, low level of profitability is characteristic for many Russian enterprises because of what they constantly are on the verge of unprofitableness (tab. 5).
Table 5
Profitability of production of the industrial enterprises of Russia (in %) at 1995 1996 1997 1998 Rentabel-nost production Rentabel-nost of assets Rostvbeja -
nost production Rentabel-nost of assets Rentabel-nost of a product »Rentabel-nost assets Rentabel-nost of production Rentabel-nost akpaov 20.1 7.4 9,2 2.2 9.0 2,3 12,7-0,2
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A source: BEZDELOV SERGEY ALEKSANDROVICH. MANAGEMENT OF PROCESSES OF RE-STRUCTURING AND REENGINEERING OF THE ENTERPRISES IN perehodnojekonomike. 2000

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