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an estimation of efficiency of strategy of development sotsialnoyokulturnoj sphere of regional level on the basis of the mechanism proektyonogo managements

In previous parts of work we had been developed system pokazateyolej efficiency of strategy of development on the basis of the PROGRAM STATUS WORD. However, as we vyyojasnili in chapter 1, the given sphere differs from traditional proizvodyostvennyh spheres and demands working out of separate methods and criteria, vkljuyochajushchih neekonomicheskie growth of the given branch.

In a situation zamedyolenija rates of economic growth in many countries of the world special aktuyoalnost acquires search neekonomicheskih economic rosyota. Attempts of an establishment of dependences between economic development and a cultural heritage of the people, formal and informal instituyotami, influence of culture on economic growth were integrated in napravyolenie, attending to culture economy.

Costs for culture not only allow to approach to the decision probleyomy formations of the national-focused economic agents, but also to supply new quality of economic growth. Formation of new quality of economic growth probably at the expense of creation of conditions for tvoryochestva for the purpose of the maximum generation of innovations. Culture level inyodivida influences its creative potential.

The modern behavioural economy recognises that ekonomiyocheskoe behaviour of the agent is determined by various factors. As one of such factors cultural level of the agent and it nayotsionalnaja orientation will act. Attracts attention that fact, that otyostojashchie from each other cultures cannot far reach complete mutual understanding. It concerns politicians, relations to the world, the power organisation etc. The Ekonoyomichesky behaviour will differ depending on national priyonadlezhnosti the economic agent.

Now questions of granting of various privileges and support to the national-focused business are actively brought up, but is not given due attention to a problem of formation of the national-focused business. It is connected by that the theoretical mechanism of this process neyodostatochno is studied, and results can be received only in dolgosrochyonom the period. In our opinion, optimisation and efficiency increase rasyohodov on production and preservation of benefits of culture will lead formiroyovaniju the economic behaviour of agents considering national inyoteresy. In summary it is necessary to draw a conclusion that in itself growth rasyohodov on culture will not lead to national orientation of economic agents.

The second problem is the system effectiveness analysis sushchestvujuyoshchih the legal, organizational, financial, information, materiyoalno-technical institutes realising to the politician on preservation obyoektov of a cultural heritage. The third problem, proceeding from the theory of "the sponsored blessings, the formulated A.J.Rubinshtejnom, transition from traditsiyoonnoj schemes of financing of costs for culture and preservation of objects of a cultural heritage to the scheme is to spend, not spending through accumulation. Culture financing should follow the account of the further development inyostitutov state-private partnership.

It is necessary to carry out a combination of institute budgetary rashoyodov with institute of endaument-funds. Similar funds are formed at the expense of the means directed to it in the form of donations from the party blagotvoriyotelej, forming the target capital of fund.

Further the fund transmits target kapiyotal to confidential management. The received income goes on financing of objects of culture. The fund is not spent, and investments of the target capital received for the account are spent only sredstyova. It is necessary to notice that fact, that similar practice in the Russian Federation is not extended. Because of shortage of means and absence of serious patrons of art and donations formation of similar funds in the Russian Federation goes extremely honey
lenno. In our opinion, in the second chapter, it is shown, that the sizes of costs for culture do not depend on rates of economic growth.

From here there is opened a question, what political, ekonomicheyoskie, social, psychological factors and institutes define obeyomy financings of the given sphere and how it is necessary to build interaction between the state and business in management sphere kultuyoroj and objects of a cultural heritage.

World experience of last decades testifies that the culture represents itself as one of key factors sotsialnoyoekonomicheskogo development. Cultural level of participants of economic relations influences formation of their valuable orientations and expands creative potential of the person. Creativity represents process geyoneratsii qualitatively new material and cultural wealth. G.S.Batishchev comes to conclusion that creative activity cheloveyoka acts as display of fundamental property of the matter laying

127 at the heart of development.

Creative abilities of the individual are defining for geneyoratsii new ideas and images. In turn, results creative sposobyonostej the person, presented in the form of innovations, can render sushcheyostvennoe influence on social and economic development. Thus, the culture as a version of "the sponsored blessings will influence creative potential of the person and through process of generation of innovations to influence rates of social and economic development.

In the conditions of change of a geopolitical and economic picture miyoroustrojstva a special urgency the question national orienyotatsii acquires economic agents. The formation problem natsionalnoyoorientirovannogo business shows the strategic problem realised in long-term prospect. The development of the cultural environment influencing on foryomirovanie of valuable orientations, allows to supply its decision.

127Батищев G.S.Vvedenie in creativity dialectics / SPb.: RHGI, 1997. With. 15.

Recently special popularity acquires test proektiyorovanie urban space. So, for example, the KB of "Marksman" were organised in 2017 some by test spaces in Saratov which can poyokazat the efficiency or an inefficiency only in due course. podobyonyj the approach can be applicable and to culture sphere. The organisation of the test spaces uniting among themselves earlier not united directions of a cultural life is possible. Similar becomes real at realizayotsii design methodology. For example, creation of the joint project of theatres and libraries in any directions, beginning from the exhibition in a theatre hall teyomaticheskoj literatures on product or about performance creation, zakanchiyovaja joint lectures about, for example, history with use of contemporary records (a library part) and theatrical histories etc.

Thus, the technique of an estimation of administrative decisions in culture sphere should reflect features of functioning, namely: osoyobennosti mentality, including economic thinking of citizens RosYOsii; a creative basis of work in the given sphere; close connection with duhovnoyonravstvennymi aspects of ability to live.

Proceeding from it, the question of an estimation of efficiency in culture sphere pereyohodit is faster in an interdisciplinary plane which will allow to consider not only economic efficiency indicators (which frequently not only maloinformativny, but also do not reflect main effects which the culture sphere makes), but also neekonomicheskie.

As the basic function of culture maintenance tsennostno - moral level of the population by means of preservation cultural nayosledija and distributions of valuable norms and orientations acts.

Proceeding from it, first of all, in our opinion, it is necessary otseniyovat not only gain quantity indicators as it occurs for today. Apparently from statistical data analysed in the second chapter of the given work, the cores pokazateyoljami efficiency is the gain of quantity the person, visiting those
Or other objects of culture, in correlation with financing volumes. We suggest to evaluate not a quantitative gain, and qualitative, that poyozvoljaet to carry out the design approach.

The design structure of management, in our opinion, at the expense of flexibility of structure will allow to trace in a mode of real time effektivyonost not only strategic, but also the tactical decisions accepted within the limits of the project.

First of all, in our opinion, proceeding from the basic function of sphere of culture, it is necessary to evaluate the general cultural-valuable uroyoven the area or region population. Thus, there is possible a realisation of regular polling sessions including representative vyyoborki according to project target audience. So, for example, if the project nayopravlen on youth, it is possible to conduct a cut among people of an early age. Use of sociological interrogations (with open variants of answers), questionnaires (with possibility of a choice of a variant of the answer from offered) or the psychometric techniques directed on opredeyolenie of priority values (for example, a technique of valuable orientations of M.Rokicha) is thus possible.

Except definition of level of values, in our opinion, it is necessary proyovodit measurements of level of satisfaction of cultural requirements naseleyonija, and also existing inquiries. Level of satisfaction of requirements can be conducted as in the form of the interrogations including questions about reguljarnoyosti of visiting of those or other cultural objects, quality predostavljaeyomyh services. Besides, definition of problems, significant for nayoselenija is possible. So, for example, for the city population the concrete architectural object which is for them a symbol of a city that will be treyobovat prime care or restoration can be important. Existing inquiries can be learnt by realisation of forsajt-sessions or public meetings including target groups of the population.

On the other hand, the given approach allows to measure influence not only the general policy in culture sphere on people as a whole, but also to evaluate efficiency of separate projects. Similar sessions and interrogations probably to conduct also for an estimation of necessity of this or that realisation proyoekta, and their results to include in criteria of an estimation of necessity realizayotsii those or other projects. Besides, realisation of sessions is possible and opyorosov following the results of realisation of projects on purpose to evaluate, how much rasproyostranena the information on its realisation and whether promotes it udovletvoreyoniju cultural requirements of the population, and also to define flowing uroyoven efficiency during their fulfilment. Proceeding from resulted above methods, we offer the following algorithm of an estimation of efficiency of acceptance of administrative decisions in culture sphere (fig. 29).

Drawing 29 - Algorithm of an estimation of efficiency of administrative decisions

Thus, one of the basic evaluation procedures of efficiency of administrative decisions, in our opinion, will be monitoring obshchestyovennogo conditions (tsennostno-cultural level, and also level udovletvo - 158

renija requirements). The given technique, in our opinion, will allow to reach efficiency increase in culture sphere with allowance for its features. Further we will allocate the basic indicators of efficiency in culture sphere (fig. 30).

With reference to

To economy

Effect as process of effect of one factors on others which can lead to changes in economic system Result as a final analysis fixed by means of subjective and objective indicators Efficiency as final productivity of the expended means and result
With reference to culture sphere The effect is expressed in formation natsionalnoyoorientirovannyh agents The result is expressed in an establishment of the general level of cultural values ') φφ e κι ivnost it is expressed as the relation of the expended means to the general gain cultural> rovnja the population

Drawing 30 - efficiency Indicators in culture sphere

The resulted scheme (fig. 30) reflects the basic indicators as ekonoyomicheskie, and not economic, necessary for an estimation of efficiency of administrative decisions, and also projects in culture sphere. First, this formation of the general cultural idea and identity of the population of the country as a whole. Secondly, productivity probably to measure by an estimation of satisfaction of cultural requirements of the population, studying of their inquiries and needs, and also an estimation of the general level and orientation moral and kulturyonyh values. Proceeding from it, efficiency in culture sphere it is possible izyomerit the relation of level of financial expenses to a gain of the general kulturyonogo population level.

Considering indicators of efficiency of strategy of development, obosnovanyonye us in the second chapter, and indicated in drawing 21, we will conduct an estimation efyofektivnosti developments before the introduced strategy of development. For this purpose we will choose the most essential (according to efficiency indicators in culture sphere) indicators on all blocks of a strategic card, namely: profitability of services, %; a market share (maximum for 2017), %; volume
Rendered services for days, rbl.; factor of fluctuation of the personnel, %. For nahoyozhdenija prognoznoj estimations we will take advantage of method Delfi.

In decision preparation participated eight experts. The co-ordinator of examination had been gave the report on profitability of the services generated in soyotsialno-cultural sphere in 2014-2018 (tab. 24). Interrogation was conducted in three rounds.

Table 24 - Profitability of the services generated in welfare sphere PFOv 2013 - 2017

Year (III quarter) 2014 2015 2016 2017 2018
Profitability of services, % 38,0 12,7 33,35 26,4 19,6

Source: it is made by the author

The first round. The questionnaire is issued each expert and it was offered otyovetit on the brought attention to the question (tab. 25).

Table 25 - the Form of the questionnaire for the first round

Question The answer
What should be rentabelnostuslug vsh kvaryotale 2019 after introduction of new strategy?

Source: it is made by the author

Results, and also ranzhirovannyj a number are presented in table 26.

Table 26 - Results of questioning (the first round)

The expert 1 2 3 4 5 6 7 8
Expert data, h % 10 14,5 14,6 22 11,5 19 30 26,2
Ranzhirovannyj a number 10 11,5 14,6 19 22 14,5 26,2 30

Source: it is made by the author

Let's calculate srednekvadraticheskoe a deviation of estimations: σ =6,75. RasschiYOtaem variation factor: V = 34,2. Average significance of estimations: x =19,73. The median in this case at even number of experts settles up as average arithmetic significance between middle estimations in ranzhiro -

A bathing number: Me =20,5. Bottom kvartil: Q 0,25=15. Top kvartil: Q0,75 25. In drawing 31 results of the first round eksyopertizy are illustrated.

Drawing 31 - Schedules of expert estimations of profit (the first round)

During the second round the same question has been repeatedly asked to experts: What should be profitability of services in III quarter 2019 after introduction of new strategy?. It was offered to each expert pereyosmotret own previous answer after acquaintance with opinions of other experts and, at desire, to change it.

Results of the second round are resulted in table 27. By data rezultayotam following accounts are received: the Srednekvadratichesky deviation otseyonok: σ =6,97. Variation factor: V = 33,7. Average significance h: x =20,71. A median: Me = 20,9. Bottom kvartil: Q 0,25=16,25. Top kvaryotil: Q0,75=24,75. In drawing 32 results of the first tuyora examinations are illustrated.

Table 27 the Statistical characteristic of the second round of examination

The expert 1 2 3 4 5 6 7 8
Expert data, h, % 12 17,8 14,6 12 27,3 29 29 24
Ranzhirovannyj a number 12 12 14,6 17,8 24 27,3 29 29

Source: it is made by the author

Drawing 32 - Schedules of expert estimations of profit (the second round)

The third round of an expert estimation is similar. To each expert predloyozhili to revise the previous answers and, at desire, to correct them. All corrections are accompanied by explanations why the profit on production realisation increases or decreases. Results of the third round of examination are resulted in tab. 28.

On given results following accounts are received: the Srednekvadrayotichesky deviation: σ =3,5. Variation factor: V=16 %. An average znayochenie h: X = 21,64. Median Me =21,35. Bottom kvartil: Q o, 25=18,75. Top kvartil: Q0,75=24,25. In drawing 33 proilljustrirovayony results of the third round of examination.

Table 28 the Statistical characteristic of the third round of examination

The expert 1 2 3 4 5 6 7 8
Expert data, h, % 16 23 20,2 19,4 27 22,5 26 19
Ranzhirovannyj a number 16 19 19,4 20,2 22,5 23,1 26 27

Source: it is made by the author

Drawing 33 - Schedules of expert estimations of profit (the third round)

Examination is finished after the third round, since. Significance koeffitsienyota variations to be in norm limits (

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A source: Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018. 2018

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