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3.1. Technology of working out of strategy of development sotsialnoyokulturnoj spheres of the regional level, including mechanisms of design management

Pilot for realisation of introduction of strategic design management in welfare sphere the district and the Saratov area is offered Privolzhsky fedeyoralnyj. The given experience at positive reyozultate and corresponding completion by results of testing and poluyochennoj a feedback after entering of additions and completions can be scaled both on other federal districts, and on Russian FeYOderatsiju as a whole.

As we already marked, in various subjects of the Russian Federation there is successful enough introduction of design activity in sphere gosuyodarstvennogo and municipal management. So, in the Belgorod area design management in the state sphere is introduced and the design office successfully functions [114]. However introduction process faces with opreyodelennymi difficulties and is not delivered in conformity with strategy razviyotija welfare sphere.

According to N.J.Kirilovoj, introduction of a design method in gosudaryostvennyh management structures meets a complex organizatsionyonyh and the socially-psychological reasons [115] interfering realisation of design activity. Within the limits of the experience accumulated in the Belgorod area on introduction of design management to the organizational reasons,
Hindering introduction of design management, it is possible to carry rutinyonost and inertness of the developed organizational schemes and systems, availability of a hand control and the contradiction of a new control system on otnosheyoniju to the existing.

It is possible to carry fear to the socially-psychological reasons razruyoshenija the developed foundations of management at regional level, nedostayotochnoe development «softskills» civil servants [116]. In the state bodies the principal cause causing difficulties shows the analysis of experience of introduction of design management, that, is covered that imejushchieyosja standards in the field of design management, first of all, orientiyorovany on their use in sphere of business activity and a corporate governance [117]. For design management in sphere state upravyolenija they require adaptation to specificity of management and coordination with strayotegiej developments of advising spheres, in our case of the welfare.

Thus, there is a necessity of creation corresponding zayokonodatelnoj the base regulating activity of design office in welfare sphere of Privolzhsky federal district at all levels.

The main objective of realisation of strategic design management in welfare sphere is a streamlining of process of strategic development and financing of all objects the cultures which are on terriyotorii the subject of the Russian Federation, and also creation favorable usyolovy for attraction of private investments into welfare sphere on the basis of development of state-private partnership. Necessity sozyodanija uniform cultural space of a city, region, the country as a whole is caused a request to safety of cultural identity,
That in the long-term period will promote growth natsionalnoyoorientirovannogo business. Each subject of Privolzhsky federal district should represent uniform cultural space, where vyyostroeny interactions between all subjects generating and sohrayonjajushchimi benefits of culture. The uniform cultural space should stroyoitsja with use of network structure of interaction and on a basis proyoektnogo managements.

Work on introduction of strategic design management in sotsiyoalno-cultural sphere of Privolzhsky federal district should go within the limits of formation and development of four mainframes.

1. The initiative block. It prospectively includes objects kulyotury, being initiators of projects. In Privolzhsky federal district it can include key objects, and without allocation ierar - hichnoj structures inside, and on the equal rights, both state, and private. Main principle in the organisation of design activity javljayoetsja absence of rigid bureaucratic hierarchy. Any organisation, neyozavisimo from the size, quantity of employees and the status, can represent itself as the initiator and the project head. All participants as nahodjayoshchiesja in the government department, and private, should participate on the equal rights. The basic functional load of the given block is initsiatsija and realisation of projects, and not only internal, but also sovmeyostnyh with other adjacent areas (for example, joint projects teatyorov and museums, museums and libraries etc.) . For the purpose of stimulation organizayotsii uniform cultural space on the first terms of introduction proektyonogo managements it is necessary to give a priority to the projects based on gateway interaction. The similar organisation will require creation of debatable platforms on which representatives of the various organisations would have possibility to discuss the ideas and to choose directions sovmestyonoj design activity. Within the limits of this block as the important construction of a so-called card of interested parties will act. It should vyyo
To look as a certain system of co-ordinates in which participants are presented all zaintereyosovannye to realisations of the project. The simplified example of a similar card is presented in drawing 23.

Drawing 23 - the Schematic card of interested parties of the project

The similar preliminary analysis will allow to allocate those participants of the project who can interfere with its successful realisation, that pozvoyolit already at an initial stage to allocate risks with which can stolkyonutsja the project.

2. The educational block. As the basic functional load of the given block training of project teams to main principles of design management and the organisation of design work acts. It is one of vazhyonejshih stages of the organisation of the design form of work, therefore further in parayografe we will stay on features of the educational block more in detail. The given block probably to place and realise in Privolzhsky federalyonom district in the Saratov area on the basis of Volga region institute upravleyonija P.A.Stolypina's name - branch of the Russian academy national hoyozjajstva and public service at the President of the Russian Federation (further - RANHiGS), realising throughout several last years the Presidential program «Preparation of administrative shots in sphere of public health services, formation and culture in 2015-2018». RANHiGS

Already has experience and has developed methodology of preparation design upravyoljajushchih and participants of projects which can be duplicated chainwide (57 branches in various regions). Besides, on the basis of RANHiGS the scientifically-educational centre of design management acting tsenyotrom of the competence of design management according to the governmental order of the Russian Federation from October, 15th, 2016 № 1050 is created.

2. The expert block. Functional load of the given block vyyostupaet realisation of an estimation of projects. Representatives of the Ministry of culture of the Saratov area, art workers who can be chosen by popular voting, scientific employees in culture sphere, members of public chamber, predyostaviteli urban administration, representatives public organiyozatsy, can enter into the given block as experts the citizens living in territory where the concrete project is realised. The estimation of experts is summarised with results national golosovayonija on specialised electronic platforms.

In our opinion, as the basic criteria of selection of projects in sphere kulyotury following indicators should act:

- Scale of the project (involving of several objects of culture, sharing of versatile and interdisciplinary group, coverage target auyoditorii, network character of the project);

- Scalability of the project (locality or possibility rasproyostranenija experience in other regions);

- Novelty and originality of idea;

- detalizirovannost and prorabotannost the fulfilment plan;

- Availability izmerimyh criteria of an estimation of result of the project;

- Degree of influence of the project on social and economic, cultural development of the subject of Privolzhsky federal district;

- Possibility of sharing in the project of representatives of business community or patrons of art;

- Support of the project among the population (by results of opened goloyosovanija).

Representatives of the ministry of culture of the subject of Privolzhsky federal district, art workers whom it is possible vyyobirat by popular voting, scientific employees in culture sphere, experts of design office RaNhiGs, members of public chamber, predyostaviteli for urban administration, representatives public organiyozatsy, will enter into the given block the citizens living in territory where the concrete project is realised. Examination of projects should allow to allocate projects of three urovyonej: projects of federal level, projects of regional level and projects of municipal level.

As it has been noted above, initiate the project can as predstaviyoteli the state bodies, and citizens or others public oryoganizatsii, interested in project realisation, and in frameworks predvariyotelnoj examinations of projects at the expense of possibility of voting by show of hands of citizens in support of this or that project the institute, obespeyochivajushchy direct sharing of citizens in distribution of the budgetary funds going on financing of culture will be created. V.Muzychuk and E.Haunina in the rayobotah is analyzed by similar institutes of public support to a cult - ry [118]. They suggest to use the alternative mechanism finansiroyovanija culture spheres through development of institute of budget settings [119].

3. The information-educational block. The given block will include school establishments, higher educational establishments, means massoyovoj information of subjects of Privolzhsky federal district. As the basic functional load of the given block illumination and rasproyostranenie information on projects in sphere of culture among the population acts.
Schoolboys and students frequently are active users of services of cultural sphere and as a result distributions of the information among rodiyotelej together with mass media the block is capable to supply a necessary information field about realised projects. Besides, the given block will allow to generate cultural identity of youth of our multinational country, and also to generate civilisation at youth. It is possible at the expense of development of polycultural formation and formation polycultural kompetentsy youth [120].

4. The maintenance block sofinansirovanija projects in the field of culture. The given block includes the specialised noncommercial organisations financing sphere cultures (endaument-funds), individual metseyonaty, kraudfandingovye platforms.

Creation of endaument-funds is rather young instruyomentom financings in our country, for today not poluchivyoshim sufficient distribution in spite of the fact that it is fixed since 2006 by the law № 275-FZ «About an order of formation and use of the target capital of the noncommercial organisations», and also is accompanied opredelenyonymi by tax concessions [121]. Sacrificers are the organisations or private persons, recipients are the noncommercial organisations, raboyotajushchie, including in culture sphere.

The second method, in our opinion, nezasluzhenno not used in ramyokah directions of financing of culture, is kraudfanding. KraudYOfanding represents collective cooperation of people (donors, the investors endowing) who voluntary unite the money or other resources together, as a rule, through the Internet to support efforts of other people (holders, founders startupcompany, projects) or
The organisations (recipients) [122]. In the West the given tool actively ispolyozuetsja private persons and the companies for the purpose of attraction of means on sozyodanie, for example, films or musical albums. In our opinion, with ucheyotom workings out of a specialised electronic platform on which we will stay further in more details, and also public opinion monitoring about separate projects in culture sphere it is possible to start in it ramyokah and raising of money of private persons on realisation of those or other projects in sfeyore cultures.

Unconditionally, one of sources of investments still have individual sacrifice. Within the limits of design management they can be remunerated a mention within the limits of the advertising companies at public relations of projects (to define sponsors of projects) or an establishment of memorable signs that proyoekt was conducted at support of this or that patron of art. In general, the problem of motivation of patrons of art in culture sphere represents a big field for further interdisciplinary (psychological, sociological, economic) scientific researches. Certain interest predstavljayojut itself of research of this problem of A.L.Sverdlovoj [123].

Generalising all aforesaid, we will present technology of working out strayotegii developments of welfare sphere of regional level, vkljuyochajushchaja mechanisms of design management in Privolzhsky federal okyoruge (fig. 24). Apparently from the presented drawing, realisation tehnoloyogii assumes certain recurrence. It is possible to allocate two tsiklicheyoskih a contour.

The first is a contour of interaction between experts and design office RaNhiGs on the basis of PIU P.A.Stolypina's name. Office RaNhiGs except preparation of design commands carries out one of stages ekspertiyozy the project. The second cyclic contour is connected by that if the initiative
Groups were successfully realised by the project and motivation of participants remained at former level or was increased, and the compensation system satisfies to their inquiries after successful end of one project, they can initiate other project, leaning on the experience received by them.

Drawing 24 - Interaction of blocks in design activity in culture sphere

At realisation of design management in culture sphere in Privolzhyosky federal district it is necessary to realise the following complex of preparatory measures:

1. To conduct an estimation corresponding kompetentsy the civil servants taken by management in sphere of culture.

2. To generate at civil servants soft and hardskills, neobyohodimye for design work.

3. To create design office in sphere of management of culture in Privolzhyosky federal district.

4. To integrate work of design office in sphere of culture of Privolzhyosky federal district into work of design office of the governments subekyotov Privolzhsky federal district.

5. To develop and accept corresponding standard legal akyoty, regulating design activity.

6. To develop uniform strategy of development of culture and art in Privolzhsky federal district and to formulate target indicators.

7. To develop the uniform mechanism and the regulations of giving design predyolozheny in culture sphere.

8. To create an electronic platform (a card of projects in sphere of culture of Privolzhsky federal district), allowing to vote for projects and to see results of their realisation (creation of a similar platform is described more low), and also to involve means for their realisation.

9. To conduct fair of projects (factory of ideas) in sphere of culture with akyotivnym attraction of representatives of public organisations and predyostavitelej art communities and to generate a preliminary portfolio proyoektov.

10. To carry out chetyrehurovnevuju examination offered proekyotov.

The first level is a voting by show of hands of all interested persons on a platform placed in a network the Internet (a card of cultural projects
Privolzhsky federal district), i.e. Public examination proekyotov.

The second level - examination of design office RaNhiGs.

The third level - an estimation of each project five regional nezayovisimymi experts.

The fourth level - an estimation federal experts.

11. On the basis of examination results to generate design commands and to supply consulting support of projects from the party proektnoyogo office RaNhiGs.

12. To integrate budgetary activity with design management (the most difficult for realisation program item).

13. To create system of independent monitoring of efficiency realiyozatsii projects.

14. To supply advancement of the information on realisation of projects in mass media, including a network the Internet, for attention attraction to projects in sphere of culture and formation of interest to projects at youth and inhabitants of the subject where the project is realised.

15. To create system of stimulation of the design commands taken reayolizatsiej of projects. Material stimulation of participants of the project should be carried out in three directions. The first direction - mateyorialnoe stimulation for initsiatsiju the project. The second direction - stiyomulirovanie for effective sharing in the project. The third direction - stimuyolirovanie for successful realisation of the project after its definitive zayovershenija.

16. To create system of duplicating of positive experience realizoyovannyh projects in culture sphere.

The scheme of interdepartmental interaction between design office in sphere of culture of Privolzhsky federal district and the separate subject (on an example of the Saratov area) is more low presented. First of all, it is necessary to build interaction between design office in sphere

Cultures of Privolzhsky federal district and design office praviyotelstva the subject of Privolzhsky federal district (fig. 25).

Drawing 25 - Departmental organizational model design upravleyonija in culture sphere at level of the subject Privolzhsky federal okruyoga (on an example of the Saratov area)

In our opinion, with financial and with organizational the points of view be inexpedient to create design offices in culture sphere in kazhyodom the subject of Privolzhsky federal district. It is necessary to create one such office at level of Privolzhsky federal district, and at level subyoektov projects in culture sphere should be realised within the limits of work of design offices of the governments of subjects Privolzhsky federal ok - 140

ruga. For example, in structure of the Ministry of culture of the Saratov area there is a department of projects in culture and art sphere (fig. 26).

124

Drawing 26 - the Device of the Ministry of culture of the Saratov area

We suggest to make the responsibility of this department initial search and selection of projects for their further transfer to design office on culture in Privolzhsky federal district. Then definitive proekyoty, the last all stages of an independent expert appraisal, are transmitted for realizayotsii to design office of the subject where specially prepared design commands initiating the project, will attend its direct realizatsiyoej. Thus, at regional level creation otyodelnyh design offices in culture sphere as the design office of the government of the subject of Rosyosijsky Federation should incur realisation of all projects is not supposed. Besides, at such approach it is not necessary in a complex

124 Device of the Ministry of culture of the Saratov area//URL: www.mincult.saratov.gov.ru/about/structure.php, 24.04.2017.
To change funktsional the regional ministries of culture. The basic koyoordinatsiju between departments of region and design office of Privolzhsky federal district the regional design office praviyotelstva incurs the subject of Privolzhsky federal district.

For effective introduction of a control system by projects in sphere of culture we suggest to realise following actions on which we will stay in more details.

One of the basic ideas of creation and support of projects is creation of the specialised electronic open area predlagaeyomyh and realised projects in culture sphere in Privolzhsky federal district. The purposes of creation of the given platform:

- To increase a transparency of accepted administrative decisions in culture sphere;

-Involving of citizens in decision-making processes about a choice prioriyotetnyh projects in sphere of culture by possibility of their voting for concrete projects at a preliminary stage of their selection;

- To increase a transparency of financing of sphere of culture;

-Create an electronic platform where any interested subject or the citizen could offer to realisation the project in sphere kultuyory;

- To increase personal responsibility of officers for realised projects;

- To involve investors and patrons of art in realisation of projects to sphere kulyotury;

-Increase interest and to generate interest at inhabitants konyokretnogo the subject to cultural projects realised in their territory;

- To promote creation of uniform cultural space of the Rossijyosky Federation considering interests of all nationalities, prozhiyovajushchih in territory of Privolzhsky federal district;

- To receive a feedback from citizens following the results of realisation of projects;

- To carry out regular monitoring of cultural-valuable level of the population.

Within the limits of the given network platform the interaction space between the state and private structures, realiyozujushchimi projects in the culture sphere, interested patrons of art, obrayozovatelnymi structures (schools and high schools), national communities and the citizens living in given territory, and others zainteresoyovannymi in realisation of projects by subjects should be created. The platform should be razmeyoshchena in open access to networks the Internet and to look as a card of Privolzhyosky federal district on which in each subject it will be noted, what projects in culture sphere are offered to the realisation, what projects are realised, at what stage there is a realisation of these projects.

Under each project the information on the one who reayolizuet the given project (what state and private structures zadejstyovovany in its realisation), volume and sources of funds, target poyokazateli project realisations, and also the concrete persons responsible for its realisation should take places. The information on the one who vystuyopil the initiator of this project besides should contain. Each project should have possibility to vote for it (or against it) the citizens coming on the given electronic resource, for feedback reception about approval or neyoodobrenii the given project the population within the limits of that territory on which the given project is realised. The offered platform can be ispolzoyovana and for preliminary (primary) selection of projects. Primary otyobor projects it is connected with reception of a feedback from citizens about that, naskolyoko they support this or that project in culture sphere.

The similar scheme allows to involve simple inhabitants, representatives of business community and other interested persons in process predvaritelyonogo selection of projects. Following the results of project realisation too should be preyodusmotrena voting possibility. On a site possibility to offer the project in sphere of culture to any zainteresovanyo should be provided
nomu in it to the subject (beginning from schoolboys, finishing zainteresovannyyomi representatives of business community). «The cultural card» each subject of Privolzhyosky federal district will as a result be received not only a card of projects, but also certain.

In a complete variant the given electronic platform assumes sozdayonie the card including the information on objects of culture, realiyozuemyh projects in culture sphere, objects of a cultural heritage. ZainteYOresovannymi in its creation can be not only state struktuyory, but also representatives of business, regional specialists, historians etc. Within the limits of the given platform it is possible to hold various competitions among schoolboys and stuyodentov the subject of Privolzhsky federal district on knowledge of culture, traditions, cultural sights and objects cultural nayosledija the subject of Privolzhsky federal district.

As it has been noted above, for high-grade transition to design management in culture sphere it is necessary to conduct retraining gosuyodarstvennyh employees for the purpose of formation at them corresponding administrative kompetentsy. Within the limits of the Governmental order of Rosyosijsky Federation from October, 15th, 2016 № 1050 Center design meyonedzhmenta RANHiGS is allocated by centre functions kompetentsy the design management, provided by functional structure of a control system of design activity in the Government Russian FederaYOtsii. It is offered to create on the basis of Volga region institute of management of a name of P.A.Stolypina - branch RaNhiGs the regional Center design meyonedzhmenta for training of civil servants within the limits of the program «Design management in culture sphere». The purpose of the given division is the help in formation of design commands in sphere of management of culture in Privolzhsky federal district. The similar centre should vyyopolnjat following funktsional:

1. To carry out an estimation kompetentsy civil servants, zayonimajushchihsja management in culture sphere;

2 Selection and formation of design commands;

3. Consulting under projects offered to realisation;

4. Urovnevuju examination of offered projects in culture sphere;

5. Development in the civil servants working in sphere kultuyory, softskills and hardskills, the skills of design work directed on formation. Within the limits of this function it is necessary to stay on the contents of preparation of civil servants. For example, the obligatory part of their training should include following disciplines:

- Main principles of design management and their feature isyopolzovanija in sphere of management of culture;

- The organisation of structure of design management and creation regionalyonyh design offices in culture sphere;

- Technologies of management of projects in culture sphere;

- Experience of creation of design offices in the state structures;

- Benefits of culture and art as object of investment;

- Technologies of selection of projects in culture sphere;

- Problems of integration of design offices in government system;

- Legal and analytical maintenance of the art market;

- State standards and certification on design upravleyoniju in the Russian Federation;

- Management of projects on the basis of standards PMI PMBoK;

- Lead and construction of effective communications;

- Technologies of advancement of projects in culture sphere;

- Technologies of selection of projects in culture sphere;

- Motivation of design commands;

- Search of additional sources of funds in sphere iskusstyova and cultures, principles of creation of endaument-funds in sphere finansirovayonija cultures.

Within the limits of introduction of design management in culture sphere in Priyovolzhsky federal district it is offered to realise a complex meroyoprijaty on increase of a management efficiency by objects of a cultural heritage. Activity on protection of objects of a cultural heritage with ekonoyomicheskoj the points of view represents an example economic neeffekyotivnosti. According to V.J.Muzychuk, it is caused by that, «that market mechanisms do not fix the requirements of company connected with familiarising with cultural values and necessity of preservation cultural nasle - dija» [125].

Necessity of preservation of objects of a cultural heritage obuslavliyovaetsja following moments:

-Resistance to deformations and destruction own kulturyonyh traditions;

- Formation of valuable orientation of economic agents;

- Counteraction to superficial replacement of existing cultural traditions with traditions of other countries;

-Preservation of uniform cultural space;

- Occurrence positive eksternalnyh effects;

-Increase for various strata of society of availability of cultural values.

If at acceptance of administrative decisions in culture sphere rukovoyodstvovatsja exclusively market principles of efficiency it will lead to irreplaceable losses of objects of a cultural heritage. It is caused by availability of "effect of a track» in which frameworks cultural activity gets to a zone of market failures [126].

The administrative problem on efficient control objects kulyoturnogo heritages of Privolzhsky federal district, in our opinion, can be presented in the form of following algorithm:

- At an initial stage it is necessary to evaluate a condition of objects of the cultural heritage which is present in territory of the subject of Privolzhsky federal district, and their possible directions further ispolzovayonija;

- At the second stage ranging of objects on a subject poyorjadka their financings with allowance for their real condition is conducted;

- The third stage includes account of necessary means for preservation of objects of a cultural heritage and search additional possible istochyonikov financings. At the given stage, for example, the part of objects can be transmitted business, but with allowance for obligatory obremenenija on soderzhayoniju objects of a cultural heritage in a proper kind. At formation of state-private partnership in sphere of financing of objects kulyoturnogo heritages can arise following risks:

Financial losses from inefficient use of objects kulyoturnogo heritages;

Deformation of uniform cultural space Russian FederaYOtsii;

Infringement of a principle of equal access to cultural values;

Possible loss of objects of the cultural heritage, arising at a situation of backlog of rates of their restoration from rates of their deterioration.

At realisation of the given stage it is necessary to carry out the actions directed on attraction of philanthropists to financing of costs for preservation of objects of a cultural heritage, and actively to involve naseleyonie region (especially youth) in sharing in activity on preservation of objects of a cultural heritage. The charity institute can vyyostupit as the additional channel on financing of objects kulturnoyogo heritages.

In the majority of the works analyzing a phenomenon of charity, it is represented as a certain activity of economic agents on bezyovozmezdnoj to transfer to other agents of property, money resources, and also
To disinterested fulfilment of works or realisation of other support. FeYOnomen charities can lean against following kinds motivayotsii: the altruistic motivation basing on desire to help on absolutely gratuitous basis; motivation «service for service», predpolayogajushchaja in a final form not monetary reception of the benefit connected with obshcheyostvennym by a recognition and respect; «a warm luminescence» - reception vnutrenyonego satisfactions from charity. It is necessary to recognise, that instiyotut charities concerning the help in preservation of objects kulyoturnogo heritages in the Saratov area it is developed insufficiently and as dopolniyotelnyj the financing channel practically is not used.

- The fourth stage of algorithm is connected with an efficiency estimation formiroyovanija the uniform cultural-historical environment of region, its "unique" shape and increase of interest to region from tourists;

- The fifth stage assumes realisation of monitoring of "recognition" of objects of a cultural heritage among inhabitants of area;

- The sixth stage should include the cultural-educational activity directed on popularisation of objects cultural nasleyodija among youth of region by results of monitoring, conducted on the previous stage. At level of the subject of Privolzhsky federal district (on an example of the Saratov area) the given stage is offered to be carried out to Protection department of objects of a cultural heritage of the Saratov area together with the Ministry of a youth policy, sports and tourism of Sarayotovsky area and the Ministry of Education of the Saratov area.

Carried out actions should be directed on formation of interest to history of own area, a city and development personal and grupyopovoj to self-identification as inhabitants of concrete region. Are assumed to hold competition on knowledge of objects of a cultural heritage of area among schoolboys and students. Besides, realisation opened lekyotsy at schools the best high school teachers of history and students - is necessary
Historians about the objects of a cultural heritage possessed on territoyorii of area;

- The seventh stage assumes creation of demanded tourist products on the basis of present in the field of objects of a cultural heritage;

- The eighth stage should include the actions directed on advancement of tourist products of the Saratov area in other regions of the Russian Federation;

- The ninth stage assumes creation open electronic platforyomy which would contain the information, history and photos about objects of a cultural heritage of the Saratov area. Creation and filling platyoformy is possible at the expense of interested in native land history shkolyonikov and students of the Saratov area;

- The tenth stage should include the actions directed on povyyoshenie a transparency of activity of Protection department of objects kulturyonogo of a heritage of the Saratov area through filling of the page in a network the Internet by data on work of management, the news connected with dejayotelnostju of management, etc.

Realisation of the given algorithm will allow to create developed kulturnoyoistoricheskuju environment and to increase "recognition" of region on internal tuyoristicheskom the market so, to make its more attractive for turiyostov. Besides, realisation of the given algorithm for small cities can be an incitement to their further development. The availability of the developed kulturyono-historical environment will promote formation of favorable image of territory and increase of investment appeal of Sarayotovsky area.

On the basis of presented above technology and statistical danyonyh conditions of welfare sphere of the Privolzhsky federal district presented in the second chapter of the dissertation we will develop strategy of development of welfare sphere with allowance for mechanisms of design management.

For this purpose we will allocate principal views of "the sponsored blessings», generated by welfare sphere Privolzhsky federal okru - га:Театральная activity (Т1); Museum activity (Т2); Library activity (Т3); Circus activity (Т4). Approximate adapted matrix BKG for welfare sphere PFO is presented on risunyoke 27.

Drawing 27 - Adapted matrix BKG for welfare sphere PFO

Apparently from drawing 27, the majority of the "sponsored" blessings (Т1, Т2, Т4), generated welfare sphere PFO has got to categories "ZvezYOdy" and «Wild cats», accordingly for them is necessary to choose strateyogiju growth, that, according to our offers, corresponds to the maximum investment of means of a public finance for the widest rasyoprostranenija to the information on the blessings which are on the one hand object

Cultural heritage or a high cultural value, and, with other vostreyobovannym among target audience.

Thus, at an estimation of the projects supporting given "opeyokaemye" the blessings, it pirates the maximum priority at other ravyonyh conditions.

For blessing Т3 - circus activity gets out strategy sokrashcheyonie - in the given variant, the blessings generated by welfare sphere, however, not recognised objects of a cultural heritage, and not polzujushchie demand at "mediannogo" the consumer, pass to financing with stoyorony the consumer and natural by terminate the existence. A minimum priority at an estimation of projects.

Thus, proceeding from the received results of the strategic analysis, for the formulation of the general strategy of development it is necessary sformuyolirovat mission, the basic strategic targets welfare sfeyory PFO, and also priority directions of its development.

Mission of welfare sphere PFO consists in the following: maintenance of inhabitants PFO with the high-quality blessings and services, geneyoriruemymi welfare sphere, for increase udovletvorennoyosti and level of a recreation of the population, promoting that to maintenance of objects of national property and forming necessary culture ekoyonomicheskih agents.

Let's construct a tree of the purposes detailing mission sotsialnoyokulturnoj of sphere PFO (fig. 28).

Hence, according to the purposes presented in drawing 28, we will allocate priority directions of development of welfare sphere PFO: to conduct quality standard of projects starting with vydelenyonyh criteria; to supply scalability of experience in other regions; to supply the control over cultural level, valuable orientatsijayomi and level of satisfaction of cultural requirements of the population; vovleyokat the area population in realisation of projects in culture sphere; obespechiyo
vat a transparency of fulfilment of projects; to supply network vzaimodejstyovie all organisations functioning in sphere of culture; to form institutsionalnuju a basis supplying direct sharing of citizens in distribution of budgetary funds, going on culture financing.

Drawing 28 - the Tree of the purposes detailing mission sotsialnoyokulturnoj spheres PFO (fragment)

Thus, considering all above told, we can sformuliroyovat following conclusions. Specific character of the blessings generated in sotsialyono-cultural sphere demands working out of special tools and prieyomov the strategic analysis and mechanisms of the design approach. Therefore process of working out of strategy of development should include necessarily effekyotivnye mechanisms of an estimation and realisation of the projects developing sotsialnoyokulturnuju sphere. The technology of working out of strategy offered by us moyotet to be used not only in PFO, but also in other regions owing to its universality from the point of view of used tools.

For a substantiation of the chosen strategy of development we will conduct an estimation of its efficiency (the following paragraph of the dissertation see).

3.2.

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A source: Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018. 2018

More on topic 3.1. Technology of working out of strategy of development sotsialnoyokulturnoj spheres of the regional level, including mechanisms of design management:

  1. Teoretiko-methodological aspects of strategy of development sotsialnoyokulturnoj spheres on the basis of design management
  2. Scientifically-practical recommendations about working out of strategy of development by welfare sphere of regional level on the basis of the mechanism of design management
  3. specificity of working out of strategy of development sotsialnoyokulturnoj spheres
  4. an estimation of efficiency of strategy of development sotsialnoyokulturnoj sphere of regional level on the basis of the mechanism proektyonogo managements
  5. working out of algorithm of strategic design management by objects of welfare sphere at regional level
  6. Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018, 2018
  7. the analysis of the Russian experience of application of design management of welfare sphere within the limits of working out of strategy of development
  8. 3.2. Working out of regional marketing strategy of a sustainable development of the enterprises turnstsko-rekreaiionnogo a complex in region
  9. MANAGEMENT OF STRATEGY OF DEVELOPMENT OF HIGH SCHOOL WITH ALLOWANCE FOR FEATURES OF THE REGIONAL LABOUR MARKET
  10. working out of the conceptual scheme of the organisation of design management by welfare sphere within the limits of working out strateyogii developments
  11. 2.2. Working out of technology of management by staff in the course of a company amalgamation
  12. 3.1. The comparative analysis of a management efficiency by results in public management at regional level
  13. recommendations about perfection of public management at regional level on the basis of information of procedures of management by results (on an example of Kursk area)
  14. a substantiation of system of indicators of an estimation of efficiency of design management at strategic level