the analysis of the Russian experience of application of design management of welfare sphere within the limits of working out of strategy of development

As we already mentioned above, a problem of achievement stable strayotegicheskogo developments of welfare sphere of regions very much aktualyona. This problem is characteristic not only for Russia, but also on international scene, however, in the given work we place emphasis on studying socially - cultural sphere of mesolevel.

Vzaimoobogashcheniju cultures which in sovoyokupnosti these make multinational welfare sphere of Dews - enough silnopomogaet new information technologies, kotoyorye expand sotsiokulturnoe space. Creation uniform sotsioyokulturnogo spaces of regions of Russia should promote garmoyonichnomu to a combination of originality of culture and regulation various inyoteresov and requirements. Etopozvoljaet to accept effektivnyestrategiche - skie decisions, which obespechivajutrazvitie welfare sphere of regions.

Fast rate of change sotsiokulturnogo a context, increase of speed of processes of globalisation, redistribution of the state and public priorities, significant redistribution of financial assets towards a mass culture and the corresponding industry, uveliyochenie volume of the information which should be considered at acceptance strayotegicheskih the decisions, clear comprehension of culture as one of key fakyotorov social and economic development - all it has served as the reasons of formation of essentially new understanding state upravleyonija welfare sphere at region level.

Changes which proishodjatv to the Russian welfare sphere, speak about an increasing role of regions in preservation of monuments of a cultural heritage, about necessity of strategic management of this - process on the basis of principles of design management.

Strategy of the government by welfare sphere at level of regions should be under construction on the system strategic analysis of welfare sphere, its resources, with the purposes of introduction of principles of design management by objects of welfare sphere.

The developed world administrative practice in sotsialnoyokulturnoj says to sphere that difficult strategic problems razvi - tijamogut to be decided on the basis of mechanisms of design management if to unite efforts of the state structures, non-governmental organiyozatsy to connect partnership of managing subjects. Thus, working out and realizatsijastrategii developments by welfare sphere on the basis of the design approach will correspond to the general interests ekonoyomiki and companies.

Specificity of welfare sphere of the Russian regions demands the account of various factors by working out of its strategy of development. At a current stage of development of the government in welfare sphere by researchers any more are not opposed administrative regulirovayonie from different subjects and self-organising as directions dejayotelnosti as after recession of consequences of an economic crisis it is possible to define more or less precisely mechanisms effective strategiche - 70 skogo managements.

At present within the limits of strategic management socially - cultural sphere working out of programs razviyotija, designing and introduction innovative politikiv quality instyorumentov managements of the given sphere is already not enough to apply simply various upravyolencheskie technologies such, as tselepolaganie. It is necessary to approach to a question povyyoshenija to efficiency of financing of welfare sphere so that to supply not only social, but also economic efyofekt, allowing to integrate the given sphere in modern ekonomiche -

70Колинько, And.

V.Strategija of welfare development of region [Text] / And. V.Kolinko//Bulletin MGUKI. - 2010. - №1. - With. 38
skie relations. Among administrative technologies, to the full otveyochajushchih to modern requests, it is necessary to allocate strategic upravyolenie on the basis of principles and mechanisms of design management. It obuyoslavlivaet necessity of adaptation of mechanisms design upravlenijadlja welfare sphere.

Management decentralisation has granted state, nepraviyotelstvennym, to commercial culture establishments federal, regioyonalnogo and municipal level the right to freedom in definition soderyozhanija and priority directions of welfare activity (cultural creation, an inter-regional cultural exchange, preservation of national cultures, joint working out and realisation sotsialnoyokulturnyh projects etc.) [71].

It allows at observance uslovijkonkretnoj formulirovkidol - gosrochnyh prospects of welfare sphere of region, an establishment - accurate and attainable aims and priority reference points, address finanyosirovanija welfare sphere, to create an effective technique - of design management of this sphere. Thus efficiency indicated me - todikibudet to depend on functioning of service of monitoring of a condition of object of the management, tracing on specially developed pokazayoteljam normal, deviating both problemno-forming parametres, and realisation consequences reshenijv sotsiokulturnojsfere.

It is necessary to notice, that possibilities of scientific maintenance strateyogicheskogo managements of welfare sphere in regionahna the given moment are used not completely. As has shown the analysis, not all imperious strukturyobladajut experience or qualified personnel for transition to design management. Thus the high technology socially-design link, kotoroedolzhnorazrabatyvat strategijurazvitija welfare sphere of region frequently also is absent.

Use of the design approach by working out of strategy of development of welfare sphere of region assumes otsenkuuzhe present achievements, otsenkuneobhodimyh and existing resources, and also sotsiyoalno significant consequences from prospective changes. Thus, development strategy socially-kulturnojsfery region should osnovyyovatsja on problemno target design workings out.

Application of principles of the design approach in strategicheskomupravle - nii welfare sphere allows to co-ordinate effectively mehayonizmy interactions of different elements of the given sphere in uniform konstrukyotsiju, gives the chance to transform elements of adyoministrativno-bureaucratic model of management saved still sotsialnoyokulturnymi processes, to increase efficiency, both strategic management, and the activity on preservation of objects natsionalnoyogo heritages in regions.

One of sushchestvennyhetapovformirovanija strategy sotsialnoyokulturnoj region spheres is the strategic analysis developed teyokushchej situations in the given sphere. This analysis represents an initial and necessary stage of creation of system of strategic management on osnoyove mechanisms of the design approach in culture branch.

By working out and realisation of projects in socially-kulturnojsfere region it is necessary to carry out the strategic analysis of local conditions based on results of realisation of researches on most razyolichnym to the aspects of welfare activity: drawing up kratkoyosrochnyh and change medium term forecasts sotsiokulturnoj situations; findings-out of tendencies of change of preferences of consumers sotsialnoyokulturnyh services; the analysis of activity of competitors; studying konjunktuyory the market, potential and qualification of shots and dr [72].

Realisation of the Federal purpose-oriented programme Culture of Russia (20122018 years) assumes sharing of representatives of subjects of Federation, villages and small cities in competition of the projects promoting development of cities and rural culture, with attraction of means of various funds, the private and noncommercial organisations, local budgets, organizuja various forms of partnership including the population, for the purpose of realisation of the scheduled programs and projects of welfare development [73].

Prominent aspect of developed system strategic upravleyonija welfare sphere is updating possibility izyobrannoj development strategy to that will promote design postroeyonie the given system. The reason of it are constant changes in ekoyonomicheskoj, political, sotsiokulturnoj, scientific and technical, demograyoficheskoj to environment which should be considered by working out of strategy. SleYOdovatelno, neobhodimypostojannye entering of duly changes into current and strategic plans for development of welfare sphere. Thus there is a preparation and retraining of personnel problem gosudarstvenyonyh regional bodies for transition on design upravle - nie. Educational programs should be interdisciplinary and include such cycles as strategic management, design upravleyonie, that will help to analyze in time and immediately to react to environment changes.

Thus, increase tempovizmenenija in Russian socially - kulturnojsfere at level of regions demands application design tehnoyology by working out of strategy of its development. At present similar practice gains the increasing distribution. Design management in welfare sphere represents a modern method of management of culture of region as a whole, and process of preservation of monuments of a cultural heritage in particular. Thus working out of projects sohrane -
Region nijasotsialno-cultural values will allow to evaluate and use really internal cultural potential of the Russian regions.

Specificity of objects of culture, on the one hand, shows, that kazhyodyj the object of culture represents original, special object, on the other hand - on a level with a design part of management so-called "routine" parts which in a design key (tab. 5), most likely, cannot be realised are present objects kulyotury necessarily.

Table 5 - Basic elements of design management in government bodies experience of the Belgorod area [74]

The routine The design
Result • the standardised. • the unique.
Performance • cyclic (on raspisayoniju or to event). • the single
Time frameworks • are defined constantly acting reglamenyotom. • are defined by the project plan.
Stages/maintenances • are defined constantly acting reglamenyotom. • project planning: opredeljayojutsja constantly acting regulations;

• project performance: opredeljajutyosja structure of works.

Executors and qualification • are defined on postojanyonoj to a basis. • steal up under the project.
Compensation • constant on a skill level and normayotivnoj to loading;

• variable (on ispolneyoniju and to quality of the set result).

• variable on amount of works, at achievement of results.
Tehnologizatsija/Automation • the complete. • regarding planning and the control.

For today the first steps on introduction of design management in three pilot regions are carried already out: the Belgorod, Jaroslavyosky areas and the Perm edge. We will analyse experience of these and others regioyonov the Russian Federation in aspect of a theme of our work. The most developed and strukturiyo
rovannym experience of the organisation of system of design management of Belyogorodsky area which leans against a number of basic elements (fig. 5) appears.

Drawing 5 - Basic elements of design management in bodies vlayosti: experience of the Belgorod area

The given elements are realised in all spheres of management by region and have no specificity with reference to the organisation design upravyolenija objects of culture. As the key moment in start and realisation of system of design management in the Belgorod area the mechanism initsiatsii projects (fig. 6) which forms itself a uniform cycle from otyodelnyh actions before the general strategy of development of region or branch acts.

Risunokb - Technologies initsiatsii projects within the limits of government programs (experience of the Belgorod area)

In I.G.postolenko's works the exhaustive analysis tehyonology design management at regional level in such regions Russian Federations as the Tula area, the Belgorod area and Tomsk area (fig. 7) has been carried out.

Drawing 7 - Models of introduction of design management in regions Russian Federations [75]

From the scheme presented on fig. 7, it is not difficult to notice, that distinction between sectoral, total and complex models consists in sayomom a principle of division and the organisation of projects. If in model, realizueyomoj in the Belgorod area, projects form strategic level of management at the expense of creation of a field of possibilities and actions for long-term social and economic development of region in two druyogih models dependence return - the allocated target and strategic reference points of development of area are concretised at the expense of realised proekyotov.

Thus, the sectoral model as a whole is close to traditional podyohodu to management of region as a whole and culture sphere in particular. DeleYOnie it is carried out on urovnevomu to a principle. Operative, tactical and strategic levels are allocated, and projects concern to operative, but not to strategic and tactical. As within the limits of development reyogiona both on the features and on effect on sotsialnoyoekonomicheskoe space of region the culture sphere can be carried mainly to the strategic level, the given model actually osyotavljaet the given sector outside of design management.

Following the results of introduction of methodology of design management in the given regions following basic problems have been revealed. First of all, it is the conflicts which reason are contradictions of functional and design approaches to management (double subordination). Given probleyoma is, in our opinion, one of the cores in the organisation vzaimodejstyovija within the limits of projects. It is possible to tell that realisation design meyotodologii creates additional structure inside already present foryomalnoj the functional structure reflected in standard dolzhnostyonyh documents, the list of staff and duty regulations. VsledstYOvie it conflicts of interests not only in frameworks funktsionalyonyh and design structures, but also conflicts of interests of various roles cheyoloveka, performing various kinds of works are possible. As other problems insufficient level of readiness for changes, fluctuation of personnel structure of design offices, shortage kompetentsy, formal use of new methods of work [76] have been allocated.

Thus, transition to design management restrains pereyochislennymi problems and defects which are necessary for overcoming, developing the corresponding scientifically-methodical device that is reflected in the subsequent materials of the dissertation.


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A source: Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018. 2018

More on topic the analysis of the Russian experience of application of design management of welfare sphere within the limits of working out of strategy of development:

  1. working out of the conceptual scheme of the organisation of design management by welfare sphere within the limits of working out strateyogii developments
  2. Scientifically-practical recommendations about working out of strategy of development by welfare sphere of regional level on the basis of the mechanism of design management
  3. Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018, 2018
  4. working out of algorithm of strategic design management by objects of welfare sphere at regional level
  5. working out of methodical toolkit of strategic design management by welfare sphere
  6. 3.1. Technology of working out of strategy of development sotsialnoyokulturnoj spheres of the regional level, including mechanisms of design management
  7. concept, essence and the importance of design management within the limits of strategic development
  8. Teoretiko-methodological aspects of strategy of development sotsialnoyokulturnoj spheres on the basis of design management
  9. communicative strategy of belief within the limits of the Design demand
  10. 3.1. The analysis of efficiency of design management sotsialnoyoekonomicheskim region development (on an example of Kursk area)
  11. the Analysis of world and domestic experience of management of development of resource potential regoinalnogo agriculture
  12. the Comparative analysis of the Russian and foreign experience of creation and development of industrial parks