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working out of algorithm of strategic design management by objects of welfare sphere at regional level

One of the purposes of introduction of strategic design management of soyotsialno-cultural sphere is creation of the uniform cultural environment promoting formation of relevant behaviour of economic agents.

Creation of the similar environment is directed on the decision of following problems:

1. Interaction maintenance between various directions of activity in culture sphere;

2. Creation of the general direction of development of sphere of culture for the purpose of maintenance of the general cultural level of the population;

3. Flexibility maintenance according to design methodology;

4. Integration of work of objects of culture with educational uchrezhyodenijami, popularisation of projects through educational institutions and mass media.

The primary goal of creation of uniform cultural space vystuyopaet an exit for limits of the habitual organisation of activity, sposobstvujuyoshchej to the prompt introduction of design methodology. At the first stage realiyozatsii design management stimulation of creation of joint projects, in our opinion, is necessary. In a return case, the risk of creation of illusion of introduction of design management by reduction teyokushchih programs under formal conformity to requests design ofiyosov is saved. Stimulation of use new institutsionalnyh frameworks will promote the prompt introduction of system of design management.

According to V.L.Semikova and V.D.Ushakov, transition to design management involves revision of interactions in the organisation in which the given transition occurs [105]. The strict structural hierarchy, osyonovannaja on principles of direct submission, is replaced by flexible system,
The organisation transformed under needs. The organisation appears in the form of the social system having set dynamically izmenjaeyomyh of elements, diverse communications between them, movement of global information and financial streams, and also communications with an environment.

As marks B.Z.Milner, it is necessary to take into consideration not only internal interactions, but also features of an environment, in koyotoroj the organisation that says that designing of each element of system is necessary to carry out with allowance for varieties of the given communications [106] functions.

Working out of optimisation of strategic management in the organisation is conducted on following stages:

1. The status quo and structure analysis;

2. Formation of the general scheme of the organisation (a choice of the cores eleyomentov and definition of communications between them);

3. Working out of structure of divisions and their definition funktsionayola;

4. Working out of regulations of management.

Proceeding from it, in the given paragraph we will describe algorithm of use of strategic design management in culture sphere on an example of Management of the Ministry of culture of the Russian Federation on Privolzhyosky federal district.

The government system, especially in such spetsificheyoskoj branches as welfare sphere, differs low flexibility of structure and accurately built hierarchy. However progressive development demands change of the settled principles and maintenance of inflow of new ideas.

The basic barrier of introduction of design methodology remains riyogidnost the agents participating, both in the organisation, and in realisation dejayotelnosti.

So, for example, the initiative proceeding from workers of the lowest link, can be stopped a higher management, not zainteresoyo
Bathing in development of this or that direction or the project, especially if they conflict to management personal interests.

Introduction of methodology of design management urged to solve this problem. Introduction sisteyomy ratings as the employees offering and realizovyvajushchih projects, and their direct management on level of its activity sotrudyonikov, independent from each other can become one of possible ways of the decision. Creation of independent ratings pozvoyolit to solve an obstacle problem to arising initiatives and ideas, poyoskolku to a management qualitative realisation of projects with attraction of employees of its division will be favourable.

The given system rejtingovanija can be added by an objective estimation of arising ideas and results of fulfilment of projects from the population. As the most convenient method of the tax of public opinion realisation of interrogations in the electronic form, for example, through already existing system Russian public initiative, created to execute the decree of the President of the Russian Federation from 4 maryota 2013 № 183 About consideration of public initiatives, napravlenyonyh citizens of the Russian Federation with Internet resource use the Russian public initiative [107], in our opinion, acts. The given system has tehnicheyoskie possibilities of the tax of voices through which it is possible to organise golosoyovanie for projects. On a site authorisation through system gosuyodarstvennyh services that reduces probability of falsification of results goyolosovanija is provided, and also gives the chance to receive additional sotsiologiyocheskuju the information on target audience.

The organisation of design management in sphere of culture will require pereyostrojki system of interaction and functional load of Management of the Ministry of culture of the Russian Federation on Privolzhsky federalyo
nomu to district. It is for this purpose reversible how this structure in nayostojashchee time looks.

According to Position about territorial body MinisterstYova of culture of the Russian Federation (the confirmed Order of Ministry of culture of Russia from July, 29th, 2013 № 1054) and the current legislation Management of Ministry of culture of Russia on PFO (further - Management) osushchestvyoljaetsja kontrolno-supervising activity by realisation of checks in otyonoshenii legal bodies and individual businessmen in ustanovyolennoj to a line of business, and also actions for the control over a condition of separate objects of a cultural heritage, perechenkotoryh are established by the Government of the Russian Federation [108].

Management carries out the state control over preservation, use, popularisation and the state protection of objects kulyoturnogo heritages (realisation of exit and documentary checks, an estimation of realisation transmitted to public authorities subekyotov the Russian Federation of authorities of the Russian Federation in area soyohranenija, uses, popularisation and the state protection obekyotov a cultural heritage), the control over a condition of Museum fund of Rosyosijsky Federation, exportation and importation of cultural values, the control over activity of tour operators, the licence control.

Proceeding from resulted funktsionala, it is possible to tell, that at level of the subject of the Russian Federation Management of Ministry of culture of Russia on PFO executes exclusively supervising function.

In Management structure four departments now act:

1. Department of protection of monuments of history and culture. The department carries out when due hereunder the state control and supervision:

- Behind preservation, use, popularisation and the state protection of objects of a cultural heritage (history and culture monuments) people of the Russian Federation;

- Behind a condition of objects of a cultural heritage federal znacheyonija which list is established by the Government Russian FederaYOtsii;

- For the is standard-legal regulation which is carried out by public authorities of the subject of the Russian Federation on questions pereyodannyh of authorities of the Russian Federation in the field of preservation, ispolzoyovanija, popularisation and the state protection of objects cultural nayosledija;

- Behind completeness and quality of realisation transmitted to bodies gosuyodarstvennoj the authorities of subjects of the Russian Federation of authorities of Rossijyosky Federation in the field of preservation, uses, popularisations and goyosudarstvennoj protection of objects of a cultural heritage;

- Behind observance by licensees of licence requests at osushcheyostvlenii activity on preservation of objects of a cultural heritage;

- Officials of department make protocols and consider cases about administrative offences in the established sphere dejayotelnosti, is perfectly in order and on the bases established by the legislation of the Russian Federation, including make protocols about administrayotivnyh offences on the facts of an unaccordance of the information in ediyonuju the federal automated information system of data on displays of films in cinema halls, and also on the facts of the organisation of public performance of the product containing obscene abuse, by means of realisation of theatrically-entertainment, cultural and educational or zreyolishchno-entertaining action.

2. Department of preservation of cultural values. The department carries out in usyotanovlennom an order the state control and supervision of activity
Legal bodies and physical persons on fulfilment of requests zakonodayotelstva the Russian Federation in the established line of business:

- Behind exportation from the Russian Federation and importation on its territory of cultural values;

- Behind a condition of Museum fund of the Russian Federation;

- Behind activity of not state museums in Russian FederaYOtsii;

- Behind storage and use of the people of the Russian Federation carried to a cultural heritage of library funds and film fund;

- Behind observance of the legislation of the Russian Federation in otnosheyonii the cultural values which are moved to USSR as a result of the Second World War and being in territory of the Russian Federation, soyohrannostju the moved cultural values and their account.

3. Is administrative-financial department. The department carries out:

- Maintenance of the organisation of budgetary process, administrative, statistical and book keeping, realisation standard and ispolyonitelnyh functions in sphere of economy and the finance;

- Formation complete and a trustworthy information about finansovoyohozjajstvennoj activity of Management and its property status, necessary for internal users accounting and tax otchetyonosti;

- In the order established by the legislation placing of orders and the conclusion of the state contracts, and also others grazhdansko - legal agreements on delivery of the goods, fulfilment of works, rendering of services in the established line of business, and also for maintenance of needs UpravYOlenija within the finished limits of budgetary obligations;

- Monitoring and the analysis of a financial and economic condition in the Management line of business;

- Guarantee of fulfilment of the Federal law About the state civil service of the Russian Federation in Management;

- Prevention of negative results economic dejatelyonosti Managements and revealing of intraeconomic reserves of its maintenance:

- Financial soundness;

- Observance of personnel discipline;

- Labour safety and safety precautions observance;

- Mobilisation preparation.

3. Department of regional inspectors. The department carries out in ustanovyolennom an order the state control and supervision:

- Behind preservation, use, popularisation and the state protection of objects of a cultural heritage (history and culture monuments) people of the Russian Federation;

- Behind a condition of objects of a cultural heritage federal znacheyonija which list is established by the Government Russian FederaYOtsii;

- For the is standard-legal regulation which is carried out by public authorities of the subject of the Russian Federation on questions pereyodannyh of authorities of the Russian Federation in the field of preservation, ispolzoyovanija, popularisation and the state protection of objects cultural nayosledija;

- Behind completeness and quality of realisation transmitted to bodies gosuyodarstvennoj the authorities of subjects of the Russian Federation of authorities of Rossijyosky Federation in the field of preservation, uses, popularisations and goyosudarstvennoj protection of objects of a cultural heritage;

- Behind observance by licensees of licence requests and conditions at activity realisation on preservation of objects cultural nayosledija;

- Behind a condition of Museum fund of the Russian Federation;

- Behind activity of not state museums in Russian FederaYOtsii;

- Behind storage and use of the people of the Russian Federation carried to a cultural heritage of library funds and film fund;

- Behind activity of tour operators and associations of tour operators in sfeyore exit tourism.

As we see, departments are subdivided on control spheres, and basically cultural heritage preservations whereas increase of cultural level remains behind frameworks of its attention.

At transition to design management the similar structure vynuzhyodenno will face a number of barriers.

First, the activity direction only on preservation kulturyonyh funds will not allow to allocate those projects which are directed not on soyohranenie, and for culture development.

Secondly, the given structure means accurate structural ieyorarhiju and rigid distribution of powers owing to what transition to boyolee to flexible system definitely will lead to resistance occurrence.

Resistance overcoming is possible only by gradual peyorehoda to design work while revolutionary change of way will lead only to increase rigidnosti and counteractions without delay.

We suggest to organise at level of Management of the Ministry of culture of the Russian Federation on Privolzhsky federal district the design office which is carrying out not only supervising function, but mediating between regions and federal level.

With that end in view the following structure of Management is offered:

1. Monitoring department. In our opinion, similar structure not proyotivorechit existing funktsionalu Managements. As we already upominayoli, as one of criteria of an estimation of administrative decisions in culture sphere increase of cultural-valuable level of the population acts. Department priyozvan to carry out regular monitoring of the given level, to conduct otsenyoku efficiency of fulfilment of projects by population estimations, and also otseyonivat distribution of the information on projects to culture sphere. As was
It is described above, monitoring can be conducted with the help spetsializirovanyonoj an electronic platform. Monitoring is offered to be conducted in two basic directions. The first direction - the regular tax informayotsii about a condition of cultural level of the population of region and its valuable orientations. Realisation of the given direction is offered to be realised by means of use of specialised psychometric techniques (for example, a questionnaire of valuable orientations of M.Rokicha, valuable oprosyonik S.Schwarz). The given techniques are simple in filling, do not take a lot of time. As show the researches which are conducted in NIU VSHE by N.M.LeYobedevoj including in territory of the Saratov area, cultural tsenyonosti, revealed by means of S.Schwarz's technique, namely intellektuyoalnaja and the affective autonomy, and also skill, are the most productive for economic development. From its work follows, that esyoli people in culture appreciate independence, the high economic status, growth of well-being and its expectation in the future, and also satisfaction a life, material welfare and a high level of psychological well-being [109] aspire to active and nasyshchenyonoj lives installations on economic samostojatelyonost are peculiar to them. While such blocks of values as an accessory, the hierarchy, equality and harmony in ekonomicheskomotnoshenii are not productive as podderyozhivajut installations of an economic paternalism, are negatively connected with rosyotom and expectation of growth of a material well-being, and also are negatively connected with level of psychological well-being [110]. Thus, izmeyorenie level of cultural values can be also essential addition at construction of the long-term forecast economic razyovitija region and the country as a whole. Measurement of common cultural level, tsennoyostnyh orientations, and also level of satisfaction of requirements rekomenduyo
etsja to conduct annually. As the optimal variant realisation longitjudnogo research which becomes vozyomozhnym at authorisation use through a portal state usyolug or at assignment of the unique identifier to participants of interrogation, in our opinion, acts.

As the second direction of monitoring the estimation rezultativnoyosti concrete projects acts. The given direction is offered to be realised by means of questioning and questionnaires also by means of an electronic platform, telephone and personal interrogations of the population. Within the limits of data opyorosov it is expedient to include questions on necessity of realisation podobyonyh projects, efficiency of fulfilment of concrete projects and rasproyostranenii information on them.

2. Public relations department. Is responsible for information distribution about planiyoruemyh, realised projects and their results among the region population, formation of national cultural idea of aspiration to preservation of a cultural heritage, civil identity of the population and patrioticheyoskogo youth education. Cultural and moral education vystuyopajut one of the basic components of formation of civilisation of youth [111]. First of all, it is necessary to supply educational activity among schoolboys of the senior classes and students of the higher uchebyonyh establishments as the youth is the activest polzovayotelem Internet resources. Besides the department supplies informing of mass media on realised actions, that in a complex with the report of the information to schoolboys and students will promote distribution among people of advanced age.

Besides it, the given department urged to supply interaction with other regions, scalability of carried out projects on other regions and copying of their experience.

3. Department of the control of fulfilment of projects. Is responsible for the control soyootvetstvija productivity of projects to the declared indicators, sootvetstyovie the accounting documentation and target use of financial assets.

4. Department of examination of projects. Is responsible for an estimation of regions of projects offered at level. The basic structure is included by the technicians who are ensuring functioning with the design documentation. Experts can naznayochatsja also by popular voting through an electronic platform.

5. Department of support of projects. Renders consulting poyomoshch at the organisation of projects (in sphere of the finance, the organisation etc.). The given department can consist of temporarily involved experts in oblasyoti executed projects, besides regarding consultation rendering funkyotsional the given department the foreign organisation, okazyyovajushchaja can incur similar services, or a consortium from the several organisations (okazyyovajushchih legal, technical and economic support).

The following scheme of entering and realisation of projects in sfeyore cultures (fig. 20) is offered.

The project initiative can proceed from state, private, public organisations, and also separate citizens and their commands. predyolagaetsja realisation of regular fairs of projects on which there will be proisyohodit a personal presentation of the best ideas which have already received an advance approval by experts and by means of popular voting. The best proekyoty following the results of presentation depart for examination to design office on the basis of Management of Ministry of culture of Russia on PFO. Experts at the given level consider expediency of realisation of the project in district. In case of acceptance of the positive decision the project is transmitted on federal uroyoven where the source and methods of financing is defined.

After that direct realisation of the project begins. In ramyokah its realisations the project team gets access to department soprovozhdeyonija projects, getting of necessary support and the help in arising conflict situations. The department of the control of fulfilment of projects conducts re -

guljarnyj monitoring of fulfilment of target indicators and indicators. OtYOdel monitoring by population interrogations traces efficiency from the point of view of increase of cultural level of the population.

Drawing 20 - the Organization of interaction of design office at level of Privolzhsky federal district

After end of the project the public relations department promotes distribution of the information on the project, popularisation conducted cultural meroprijayoty, to informing of establishments of an average and higher education. OsnovYOnoj complexity of start of design management, creation of design offices is stimulation of creation of projects. Before the introduction beginning izyomeneny it is necessary to develop scale educational dejatelyonost not only in culture sphere, but also in other areas, in which planiyoruetsja realisation of design methodology. In culture sphere special znacheyonie the competent organisation of work of department of public relations acquires, I promote - 125

shchego to distribution of the information among citizens of region about possibility to give a feedback about cultural actions and to influence on realiyozatsiju those or other projects.

Thus, proceeding from the resulted structure, we can present Algorithm of realisation of projects of welfare sphere on regionalyonom level (fig. 21).

Drawing 21 - Algorithm of projects of welfare sphere

At regional level

In our opinion, offered structure of design management pozvoyolit: to make transition from rigid ierarhichnoj structures of the organisation of management to flexible system; to organise uniform cultural space in territory of regions of Privolzhsky federal district; to create avtomayotizirovannuju the system, allowing to capture cultural objects, nahoyodjashchiesja in region territory; to supply regular monitoring obshcheyostvennogo the opinions, covering a significant part of the population; to follow national reference points of cultural and moral development of youth by distribution of the information about realised in culture sphere proekyotah; to lower level of social intensity and resistance izmeneniyojam by means of introduction of specialised systems rejtingovanija uchayostnikov projects; to increase initiative of workers of sphere of culture.

Methods offered within the limits of given work and indicators izmereyonija level of efficiency of administrative decisions in welfare sphere together with existing techniques of an estimation, accounts statistiyocheskih indicators by means of ekonometricheskih techniques will allow to increase, in our opinion, productivity of cultural actions and effekyotivnost expended means. Summing up, we can construct algorithm of strategic design management of objects of welfare sphere at regional level (fig. 22), including all techniques described by us and innovations.

22 algorithm indicated in drawing, at its successful realisation, poyozvoljaet to increase productivity of activity of design offices. It is caused by that it reflects a relevant technique of initiation and selection of projects in welfare sphere, allowing simultaneously to solve two strategic problems: increase in popularity of the "sponsored" blessings among target audience and decrease in the State expenditure in danyonoj to sphere. In the following paragraph we will more in detail stay on application of the given algorithm in Privolzhsky federal district.

Drawing 22 Algorithm of strategic design management of objects of welfare sphere at regional level

3.

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A source: Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018. 2018

More on topic working out of algorithm of strategic design management by objects of welfare sphere at regional level:

  1. Scientifically-practical recommendations about working out of strategy of development by welfare sphere of regional level on the basis of the mechanism of design management
  2. working out of methodical toolkit of strategic design management by welfare sphere
  3. working out of the conceptual scheme of the organisation of design management by welfare sphere within the limits of working out strateyogii developments
  4. the analysis of the Russian experience of application of design management of welfare sphere within the limits of working out of strategy of development
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  6. Tarnovsky Vladimir Viktorovich. WORKING out of STRATEGY of DEVELOPMENT of WELFARE SPHERE ON THE BASIS OF MECHANISMS of DESIGN MANAGEMENT. The dissertation on competition of a scientific degree of a Cand.Econ.Sci. An eagle - 2018, 2018
  7. a substantiation of system of indicators of an estimation of efficiency of design management at strategic level
  8. concept, essence and the importance of design management within the limits of strategic development
  9. 3.1. The comparative analysis of a management efficiency by results in public management at regional level
  10. recommendations about perfection of public management at regional level on the basis of information of procedures of management by results (on an example of Kursk area)
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