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the Organization of competitive production with use of technological innovations.

Technically difficult systems of a machine-building profile (including, например* the geophysical equipment for thermal power station) are under construction on a principle

Complete life cycle.

The concept of the last joins stages from

Origin of idea, working out, industrial development, operation, to an obsolescence and the subsequent liquidation of system inclusive. Thus defining role in enterprise development is played innovative by an essence.

As shows world experience, production advancement on internal and

Especially willows foreign markets, first of all, depends on competitiveness of production. Therefore efficiency it is industrial ^

sbggovoj enterprise activity directly depends on the direction of scientific and technical development chosen by it. Achievements of scientifically - technical progress should be used in all spheres of activity of the enterprise (at all stages of complete life cycle of production).

The enterprise, offering a novelty, leaves forward from the competitors, However not any novelty supplies success in the market. Advantage before competitors the enterprise which accurately imagine when it is necessary to create a new product what should be its parametres from the point of view of the buyer [53] can achieve only, It n is a basis of a modern marketing policy of industrial enterprise.

On production can render influences

Resources, level технологий* infrastructures, qualifications of shots, the information, and also conditions of internal demand for an industrial output. Thus the state should play defining role in formation of factors of competitiveness there where enterprise not in condition independently to solve large-scale strategic problems. However now in the conditions of development of market relations influence of the state on this problem becomes minimum,

GGotentsial competitiveness it is formed and and a sin, isniknyh.

Directions: resources; investments; innovations.

On a direction of development of resources competitive advantages

Are reached, as rules, at the expense of low prices and technology perfection.

At investment insertion there is more intensive formation of perspective factors of development. At this stage the role of the state is important or other external инвестора* which should supply

Comprehensible protection of production,

Pases an innovation direction the basic movement set those enterprises or branches which compensate largely defects on those or other resources and factors. The increasing circle of the enterprises not simply

Uses high technology, but constantly for it searches and introduces.

Process of innovative activity inseparably linked with an investment policy of the enterprises, In the conditions of market economy an innovative way of development becomes one of leaders as accumulation and the subsequent cost of financial assets it is possible only in priority directions. Thereupon acquires huge significance

Development of quantitative methods of valuation of expediency of acceptance tehnikoyoekonomicheskih decisions in the field of investments [55],

The majority of researchers as domestic, and zarubezhnos [12, 13], comes to such definition of an innovation is such tehnikoyoekonomichesky process, which through practical use of ideas and

Inventions leads to creation of the best io to the properties of items.,

Technologies and in case the innovation is focused a pas an economic gain, its occurrence in the market can bring in the additional income,

And accurate tilkiiipie innovatsiinnigi the project

Innovations introduce as a result of innovative process. It is considered,

That the innovation should have properties of scientific and technical novelty, industrial applicability, a commercial realizability. The innovation is the innovation accepted to distribution. The innovation assumes

Innovation use. In turn an innovation name a new method, an order, the image. Thus simple innovative process passes in commodity for two phases:

• creation of an innovation and its distribution;

• innovation diffusion.

The first phase includes following stages: the fundamental and scientific researches executed by institutes of Academy of sciences and the branch research organisations, developmental works, the pilot production and sales organisation. It is considered, that in the given phase the useful effect of an innovation but only there are preconditions of such realisation is not realised.

Av Financial vshshyoijk in ksheoajts ї

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A source: Aslanov Mustafa Azhdar ogly. Strategy of marketing development of competitive production of the enterprises of mechanical engineering (on an example of the enterprise of the geophysical equipment). The dissertation on competition of a scientific degree of a Cand.Econ.Sci. Moscow - 2005. 2005

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