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the BASIC THEORETICAL CONCLUSIONS

Image VS the Russian Federation in the youth environment, represented as ustojchi-vyj emotionally painted image formed in ordinary consciousness of youth by means of purposeful activization of perception socially and lichnostno of significant characteristics of Armed forces of Russia, carries out a number important external and internal psychological funk-tsy.

2.
Modern crisis of social identity of the Russian youth in many respects predetermines inefficient image VS the Russian Federation. The greatest value for formation of image VS the Russian Federation renders development of public and military aspects of identity of young men.

3. Image VS the Russian Federation influences formation of installations mo-lodyh people to military service. The Russian Federation serves as criterion of an estimation of image VS in the youth environment expressiveness of positive installation on military service.

4. Research of features of image in the youth environment assumes revealing of steady distinctions in perception of Armed forces between groups of the youth, caused as the differentiated influence of perceived characteristics VS the Russian Federation, and psychological properties of youth. Such features are shown at three levels corresponding to structure of image: at dispositional level – dependence of image on simultaneous expressiveness of public and military identity of young men; at znakovo-substantial level - factors of perception VS the Russian Federations representing konstrukty with which help young men form image («a condition Estimation», «the Social importance», «Personal affinity», «Weight of service» and "Romanticism-ordinary") and types of image VS the Russian Federation ("Negative", "Discharged", "Sympathizing", "is situational-involving"); at behavioural level – dependence of the relation molo-dyh people to military service from type of image VS the Russian Federation.

5. The target image which is a reference point in activity on correction of image VS the Russian Federation, is characterised by high values under factors «a condition Estimation», «the Social importance», «Personal affinity», not-expressed a factor estimation «Weight of service». The activity orientation on image correction on realisation of characteristics of a target image will allow to generate effective image VS the Russian Federation.

6. Socially-psychological mechanisms of formation of image VS the Russian Federation, understood as set of processes, leaning on which the subject of perception forms an image of army, are: identification with the military man, military-social identification and comparison about an idea-breakage.

7. The Russian Federations act as the basic directions of correction of image VS: change of characteristics VS the Russian Federation, change of properties of an audience, mass communication optimisation.
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A source: Socially-psychological features of image of armed forces rossii in youth.

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