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Pisarev Galina Sergeevna. WORKING out of MARKETING STRATEGY of the SUSTAINABLE DEVELOPMENT of the ENTERPRISES of the TURISTSKO-RECREATIONAL COMPLEX In REGION (ON REPUBLIC Adygea MATERIALS) / the Dissertation. 2002

The purpose of dissertational research consists in working out of marketing strategy of a sustainable development of the enterprises of a turistsko-recreational complex in region on a basis segmentatsionnogo the approach, structurally-institutsionalnoj characteristics of the regional market of tourist services (on empirical base of research of process in one of regions of the South of Russia - Republic Adygea) and formation of necessary information base for working out of regional marketing strategy.

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1. STRATEGIC MARKETING AS the METHOD of ADAPTATION of the REGIONAL ENTERPRISES of the TURISTSKO-RECREATIONAL COMPLEX To MARKET DEMANDS
2. С1РУКТУРНО-ИНСТИ ГУЦИ011АЛЬНАЯ the CHARACTERISTIC of the TURISTSKO-RECREATIONAL COMPLEX of REPUBLIC Adygea
3. WORKING out of MARKETING STRATEGY of the SUSTAINABLE DEVELOPMENT of ENTERPRISES TURISTSKO-REKREATSIONNGO of the COMPLEX In REPUBLIC Adygea
the LIST of the USED LITERATURE

Other dissertations on discipline Marketing:

  1. Aslanov Mustafa Azhdarogl . Strategy of marketing development konkurentosposobnogoproizvodstva the mechanical engineering enterprises (on an example of the enterprise of the geophysical equipment) - 2005
    The dissertation on competition of a scientific degree of a Cand.Econ.Sci.05. 02, 22 - the organisation of production of the industry (economic sciences)